how to gain 30k leads every month

How To Gain 30K Leads Every MonthLars Lofgren

2016 Cumulative Leads and Goal

0

125,000

250,000

375,000

500,000

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

ActualGoal

Averaged 40,400 leads/month in

2016

At KISSmetrics, I 4X lead counts in a

year.

No Campaigns. Only Systems.

I hate marketing campaigns.

To build high-volume inbound lead flow, think in systems.

Volume Game or Quality Game?

The PDF Content Mill

How are those 50 PDFs going to generate any

traffic for you?

I’d much rather have 49 blog posts and 1

AMAZING PDF.

I Will Teach mini-courses

Conversion = qualityTraffic = volume

Ramp Volume Levers

SEO Posts are a classic volume game

We built entire mini-sites for high-volume keywords

1. Iterate on tactics until you crack it

2. Extreme process efficiency + absurd volume

1. Iterate on tactics until you crack it

Find Your Chokepoints

A/B test your lead chokepoints to death

KISSmetrics homepage conversion to signups

Nov 2013 = 2.85% Aug 2014 = 8.71%

I Will Teach confirmation page

July 2015 = 63% June 2016 = 82%

I Will Teach pop-up

Aug 2015 = 1800 Aug 2016 = 7100

You can double the lead flow from an asset by the end of the year.

Getting Your First Hook

The process we use to find our best hooks.

Your first headline is a terrible headline.

1. 7 Minute hook brainstorm with your team

2. Your team gets 3 upvotes each

3. Take winning themes, turn into 10-15 headlines

4. $500-$1,000 ad budget to test CTRs on Facebook

5. Build what you need to support the winning headline

Recap

• Make sure you’re playing the right game: volume or quality?

• For volume, get the tactics right and then scale to absurdity

• For quality, A/B test lead chokepoints to death

• For your first solid hook, brainstorm headlines and run a Facebook ad test to find best clickthrough rates

Thank youLars Lofgren

@larslofgrenlars@larslofgren.com

bit.ly/30kleads