how to generate business online
Post on 10-Jul-2015
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G e ne rating Bus ine ss O nline
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
80% of consumers use search engines to find products and services and 90% of these consumers use Google.
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O
Work Out What You Want to Achieve
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O NO T
Simply ask your pal, golf partner, son-in-law or wife to ‘build me a (new) website’
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O
Some FREE research to establish whether yourGoals are achievable
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O NO T
Start writing swathes of content
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O
Use your research & objectives to inform your design choices:
i.e. calls to action, content and navigation
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O NO T
Get distracted by pretty pictures or take photos of partners against the boardroom wall.
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O
Get some mocked up design from your chosen web designer which clearly reflect your goals.
“Don’t Make Me Think”
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O NO T
Ask the designer to build your site…..
Yet.
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
S E AR C H
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O
Ensure that your digital partner builds ‘search engine friendly sites’
•Page Titles•Meta Data•Semantically correct
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O NO T
Stick your new design on any old Content Management System
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
DO
Think about your earlier research and either:
• do your on page optimisation yourself• ask your digital partner to do it
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O NO T
Head off and write a lot of uninformed content
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
DO
Ensure that you have access to site reports
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
D O NO T
Stick your head in the sand
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
G e ne rating Bus ine s s O nline
G e ne rating Bus ine ss O nline
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
Stephen MooreMoore Legal Technology Limitedwww.moorelegaltechnology.co.ukTel: 0845 620 5664Email: stephen.moore@moorelegaltechnology.co.uk
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