how to get online presentation

How to Get Online

What you do and don’t need!

Sam RaifeSEO Consultant

BlueclawSearch.co.ukSam.raife@blueclaw.co.uk

@BattletoysBattletoys.co.uk

Who am I?

Who are Blueclaw?

Blueclaw staff have previously worked for various organisations such as: Google, BBC, Citigroup, Deutsche Bank, Trinity Mirror Group

Over 50 years of combined SEO/Social Media/PPC experience.

Our award winning expert services include:

- Search Engine Optimisation- Paid Search Management- Conversion Optimisation- Social Media - Web Development- Online PR- Mobile Apps

- Cold calling

- Learnt the basics

- Now play with Google all day

Background

- What you need a website for

- How to get online

- How to keep costs down

- What a website will do

- What it won’t do

What I’m covering

Statistics, Sources and Tips will be down Here

• Awareness – Over 5 billion searches a

day

– 53.4% tablet growth this year!

– 83.6% of people in the UK use the internet

http://www.statisticbrain.com/google-searches/

http://techcrunch.com/2013/10/21/tablets-vs-pcs/

http://www.internetworldstats.com/stats4.htm

What you need a website for

– Did I mention: Over 5

billion searches a day

– Local listings

– Even over 50s use it!

Google is the new yellow pages

http://www.statisticbrain.com/google-searches

http://www.google.com/+/learnmore/local/

http://www.ageuk.org.uk/work-and-learning/

– Search results change! Based on where you search from

– Local searches now dominate

– 43% of searches are localised

http://bit.ly/1h4GIUf

http://selnd.com/QXOUZb

In it to win it! It could be you!

– A website is your advert

– As in a job interview• Focus on skills• Image is important• Likeability is vital• Keep it short• Develop a story• Always ask for the next step

– Know your customer

To shout about you!

http://www.dummies.com/how-to/content/how-to-sell-yourself-in-a-job-interview.html

http://blog.slideshare.net/2013/10/07/how-to-present-and-sell-yourself-online/

– Social media

– Word of mouth

– Business cards

– Networking

Because people are connected!

http://thinkbiggolocal.com/why-is-social-media-important-to-your-business

http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra

– Choose a website name (Domain/URL)

• 123-reg.co.uk• Godaddy.com• CrazyDomains.co.uk

– Business Name or Keyword Related

• homebase.co.uk• DIY.com - B&Q 2001

How to get online?

http://www.boredpanda.com/worst-domain-names/

http://www.diy.com/diy/jsp/corporate/content/about/history.jsp

– Not tech savvy at all

– Had money to spend

– Very basic services

– Wanted an all-in-one solution

– Drag and drop

Scenario 1 – Mr G chimney sweep

http://www.mrgchimneysweep.co.uk/

http://www.fatcow.com/

– Allows you to Make Changes whilst on the page

– Needed a Cheap Website

– Very Basic Services

– Wanted an All in One solution.

– Drag and Drop

Drag and drop

http://www.mrgchimneysweep.co.uk/

http://www.fatcow.com/

https://www.123-reg.co.uk/website-builder/

http://www.moonfruit.com/

http://jigsy.com/

http://www.weebly.com/

– Make changes whilst on the page

– Add in simple features

– Choose from a range of templates

– Usually 5 or 6 pages is cheap

– Drag and drop

Drag and drop - benefits

http://www.mrgchimneysweep.co.uk/

http://www.fatcow.com/

https://www.123-reg.co.uk/website-builder/

http://www.moonfruit.com/

http://jigsy.com/

http://www.weebly.com/

– Expensive & regular costs

– Only simple features available

– Site looks similar to others

– Limited to number of pages

– You are the designer!

Drag and drop - downsides

http://www.mrgchimneysweep.co.uk/

http://www.fatcow.com/

https://www.123-reg.co.uk/website-builder/

http://www.moonfruit.com/

http://jigsy.com/

http://www.weebly.com/

– A bit more tech savvy

– Wanted control over it

– Site to grow with business

– Wanted to update it regularly

– Wanted lots of pages & events

Scenario 2 – BellaPaella

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

https://wordpress.org/plugins/

Wordpress – Front-End

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

http://www.w3schools.com/css/

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

https://wordpress.org/plugins/

Wordpress – Back-End

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

http://www.w3schools.com/css/

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

https://wordpress.org/plugins/

– Ultimate flexibility

– Free plugins

– Free extra pages

– Only pay for hosting

– Grows with your business

Wordpress- Benefits

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

http://www.w3schools.com/css/

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

https://wordpress.org/plugins/

– More complex at first

– Can’t see the whole site whilst adding in content

– Might have to learn some HTML

– Too much choice

– Has a style sheet

Wordpress- downsides

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

http://www.w3schools.com/css/

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

https://wordpress.org/plugins/

– Struggle through and use Wordpress

– DIY

– Shop around

– Only pay for hosting

– Do a bit at a time

Keeping costs down?

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

http://www.w3schools.com/css/

http://chrislema.com/comparing-drag-drop-wordpress-themes/

http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes

http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/

– Create itself

– Write its own content

– Market itself

– Automatically appear in google

– Be the answer to your prayers

– Generate all your business

What a website will not do?

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

http://www.w3schools.com/css/

http://www.dummies.com/how-to/content/how-to-write-good-web-content.html

http://www.blueclawsearch.co.uk/blog/2013/11/01/develop-your-content-strategy-with-powerful-brand-storytelling/

http://socialmediatoday.com/feldmancreative/1611616/right-way-write-content

– Advertise your business

– Be a virtual business card

– Help you stand out

– Bring you business

– Make you money!

What a website will do?

http://www.bellapaella.co.uk/

http://wordpress.com/

http://www.w3schools.com/php/

http://www.w3schools.com/html/

http://www.w3schools.com/css/

http://realbusiness.co.uk/article/23073-are-you-using-seo-to-market-your-website

http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes

http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/

You can all wake up now…

Any Questions?

E-mail: Sam.Raife@Blueclaw.co.uk

Twitter:@Battletoys

Personal E-mail: raife.sam@gmail.com

Thank You for Listening