how to get people to attend your event by kim hesse
Post on 17-Jul-2015
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How to get people to
attend your event
How to get people to
attend your event
1EntreéSetting the scene
Have a killer event title
1 2 3Guest
SpeakersRight
VenueDesignedInvitation
Event Brand
I’ll promote
that!
2Main MealGetting others to help promote your event
8 - 12 WEEKS PRIOR
List of potential distribution partners
1. Who do you want at your event?
2. Who has these people on their database?
PARTNERSHIP PROPOSALo Event backgroundo Proposed partnershipo What you will get in exchangeo What we will provideo The audienceo Previous partnershipso Contact us
No less that 6 weeks before your event call potential partners
“Hi we are holding an exciting event in a couple of months and have identified you as
an industry leader and someone we would love topartner with on this project.
I am wondering if you may be able to send our event invitation to your database and in exchange we
can promote you at our event. I have a document I can email through which details everything”
Online acceptance form
Master spreadsheet
Send invitation (email subject, copy, images, individual booking link)
Checklist of what you need from them
DELIVER WHAT YOU PROMISE + MAKE IT EASY
How to get people to
attend your event
Average 5 – 8 people perdistribution
partner
3DessertGetting people to turn up
1 2 3Immediate
Confirmation
4Personal
EmailOld Skool
MailFollow
Up
1. Who do you want at your event?
2. Who has these people on their database?
1. Who do you want at your event?
2. Who has these people on their database?
PURPOSEo What are your objectives?
o Who do you need in the room?
o Select the right date, time, location and length of your event
o Contra and Sponsorshiptemplates, emails and checklists
PLACEo How to select the perfect venue
(venue brief, email templates)
o Learn to understand venue proposals
o Negotiate your final contract and get value for money
PEOPLEo Everything we covered today
(emails, templates, documents, what to offer partners and checklists)
o Create a well worded invitation
o Online registration platforms
o Follow up emails
PREPARE
o 19 topics(AV, presenter management, catering, run sheets, name badges and more...)
o Ensure no vital step is missed with checklists for each section
DUCKo Seamless event
o Deal with unexpected problems
o Lead your team and remain in control
PROVE ROI
o Did you meet your objectives?
o Did guests leave with the right impression / take the right action?
o Data to increase sponsors / partnerships for your next event
The BlackmanTuesday 29th April
The OlsenMonday 5th May
o 2 Full Days
o Manual, checklists, templates on USB
o Familiarisation Tour
o Private Group
o Fun Events
@venues2events#fillmyevent
facebook.com/venues2events
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