how to go beyond rankings on seo
Post on 14-Jul-2015
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AGENDAget the party started
OPENINGitalo gani
How To Bring Performance on Display Advertising
product intro
IBLOGMARKET & GESEK
ridho putradi
How To Go Beyond Ranking on SEO
ridho putradi s’gara founder & ceo of InboundID founder & ceo of PartnerIklan.com @idowebid ido@azg.holdings
it’s aboutthe search market market competitiveness the search contribution what’s work & what’s not
disclaimer data gathered from inboundid’s & partner iklan’s clients during 2013-2014
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0%
2%
4%
6%
8%
#1 #2 #3 #4-#5 #6-#10
search ctr on keyword ranking (fmcg, travel, ecommerce, finance, telco)
2013
2014
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then the clients / your bosswas ranking now search queries, impression, trafficswas traffic now engagement, conversionwas client now ……………………….
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traffic contribution
45%
35%
20%
brand head-terms tail
conversion
46%
22%
32%
keywords group contribution (fmcg, travel, ecommerce, finance, telco)
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mobile & audio search
0
55
110
165
220
April May June July40% growth YoY on mobile impression
2011
20122013
2014
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traffic engagement
brand head-terms tail
keywords group contribution (fmcg, travel, ecommerce, finance, telco)
1:06
2:01
3:41
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tail keywords composition
location
how to
comparison
10% 20% 30% 40%
34%
22%
25%
20%
14%
17%
tail keywords composition (fmcg, travel, ecommerce, finance, telco)
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• enrich your landing page contents • diversify your link acquisition anchor text <a
href=“” >this</a> and sources
own more keywords
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• markup & structured data • check your how google display your organic
search results
improve organic search ctr
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Keywords Average Posi0on Organic Visit Conversion Revenue
example 4 16 0 IDR0
example 10 7 1 IDR50,000
example 1 25 2 IDR120,000
example 3 18 1 IDR200,000
example 7 10 3 IDR210,000
keywords, position & revenue
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user a from france on windows through organic serve landing page a
advance behavioural testing
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