how to improve ux by being data driven

Data Driven UX

Amit LeviVP, Head of Products @ CoolaDatawebinfo@cooladata.com

What Do You Think

About This Page?

What Do You Think

About This Page?

What is the GOAL of this page ?

KPI - 75% of users who initiated an order to complete it

Segment -

Breakdown by segments showed a difference

when comparing new vs. returning users

Behavioral -

Looking at path analysis of new users identified

the churn points in the flow

UX Results -Added social login button to the register page

83% 41%

New Returning

View cart

Checkout Register Chrun

66%

Checkout Completion Ratio

What Do You Think

About This Page?

What is the GOAL of this page ?

Adding a Social login

improves conversion by 27%

What will we cover?● Why be data driven

● How to be data driven

● What tools to use

Why be data driven

Why be data driven

The Path to Better Decisions, in One Cute Graphby ANDREW MCAFEE on MAY 30, 2013

What will we cover?● Why be data driven

● How to be data driven

● What tools to use

Set Goals and KPIs

Choose Your Weapon

Measure and Analyze

Optimize

How To be data driven

Examples for KPIs and Goals80% of users who shopped once will return and perform another purchase within one month40% of new visitors will register every day75% of users who initiated an order to complete it60% of users who started a free trial will convert within 30 days…Break This Down to Segments, Analyze the Behaviour PER Segment

Old School KPIs - Good to Monitor

Trends

HOW MANY NEWSHOPPERS DO WE HAVE

WHO IS SHOPPING

WHERE DO THEY COME FROM?

WHAT IS THE TRENDS

Pageviews / Downloads

Gender, Age…

Location

?

?

?

?

Behavioral Analytics - Good to Understandi

i

“How” do teenagers renew their accounts?

What steps do they take?

What is the sequence of events that leads to conversion?

“Why” do users cancel an account?

Why don’t they like the new interface?

What will we cover?● Why be data driven

● How to be data driven

● What tools to use

What tools to use