how to integrate affiliate marketing and pr strategy

How to Integrate Affiliate Marketing and PR Strategy

Affiliate Summit East 2013, Session 11bDebbie Bookstaber

deb@elementassociates.com@buzzmommy

Are You Managing Your Affiliate Program In A Silo?

Will Your Company Support Integration?

Why Is Integration Important?

• Integrating affiliate marketing with PR and blogger outreach increases conversion and brand awareness.

• A Virtuous Cycle:– Affiliate marketing can increase brand awareness and even lead to

earned media. – Strong brand awareness and earned media mentions can increase

affiliate sales.

• Understand Types of Media:– Paid Media– Owned Media– Earned Media

Communication Strategies for Affiliate Managers

• How to Identify and Engage Key Influencers• Defining a Target Audience• Educating Affiliates About Your Brand• Working With Your PR Team/Agency

Affiliate Promotion Tips for PR Managers/Agencies

• Making Affiliate Creative Work for You– Types of Links, Banners & Tools Available

• Segmenting Your Affiliate Lists

• Using Affiliates to Support New Products, Social Promotions and Contests

? But wait… There’s More!

Do you have questions about geo-targeting, advertising, tools and tactics?