how to keep up with the connected world: fail-fast innovation

The connected world has reached its inflection point.

mobile

software

opportuni

ty

End users want to subscribe to services, rather than invest in products.

The first Internet of Things (IoT) solutions primarily aimed to save costs; now the market

is evolving beyond siloed applications.

The IoT is becoming a marketplace-like environment, reaching new levels of

interconnectivity and introducing new services.

To keep pace in a changing, increasingly automated industry, many companies have adopted fail-fast business models.

How can your team support fail-fast innovation and grow at the rapid speed of market change?

Focus on responsiveness, agility and experimentation.

In an evolving market, time is everything.

Reducing response times for your service’s

testing, analysis and launch processes helps

streamline your end users’ experiences.

Maintain visibility from end to end.

Every person interacting

with your service should

have a clear view into

its details. Analytics

dashboards can provide

real-time updates

for customers, while

product teams should be

encouraged to help innovate

as your service develops.

Empower your clients with IoT data.

For example, auto insurers can offer usage-based subscriptions using information collected with data-as-a-service solutions in smart vehicles.

Make improved connectivity one of your overall goals.

A stadium in Poland is using a high-speed internet connection to

offer football fans food and drink delivery to their seats via a mobile

app. The connected stadium provides an improved customer

experience and the potential for more business innovation.

Measure your results and constantly evolve.

Fail-fast innovation – and your company’s data-driven future – depends on your ability to pivot when needed.

Every piece of information you collect might help improve the quality of your services

– if you can analyze and apply it.

Learn more about keeping pace – and moving beyond – the speed of the connected world

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