how to leverage linkedin for your small business
Post on 17-May-2015
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How to Leverage For Your Small Business
Who is LinkedIn ideal for?
• Small Businesses• Recruiters• Marketing Firms• B2B & B2C companies• Job hunters• Internet Start-ups
LinkedIn - Why?
• Social network for business• Build your reputation• Build your network• Great learning platform• Target market
What’s your LinkedIn Business Strategy?
• Knowing how LinkedIn works, and what type of people you want to connect with is the basis for choosing your strategy:
• Joint-ventures partnerships• Connect with their target audience• Thought leadership• Industry-related conversations• Distribute relevant content
Is it your intent to:
• Leverage the power of tapping into other people’s LinkedIn networks– Utilize to locate prospective clients
• Don’t sell your services– Drive people to relevant content on your site that
adds value
Best practices
Develop/ Optimize
Profile
Build Targeted Connections
Base
Participate In Groups
Leverage “Questions &
Answers”
Share Relevant Content
Post Events
How to Leave A Lasting Impression on LinkedIn
• Clarify what you do and why you are good at it
• Make sure your profile is completely filled out
• Include a professional photo
1. Develop/Optimize Your Profile
•Always fine-tuning
•Choice of keywords
•Location of keywords
1. Develop Your Profile
2. Build Targeted Connection Base• Accept Invitations
• Take Your Offline Connections Online
• Connect with them on other networks
3. Participate in Groups
• Join target specific groups• Search the group’s directory• Stay in front of your target market
4. Post Events• Get found• Invite your connections• Find industry events
5. Leverage Questions & Answers
• Powerful ways to attract new clients is by being considered the expert in your field
6. Share Relevant Content
• Status updates• News links• Blog posts
–Company Search–Group–Answers Search
– People Search– Jobs Search– News Search– Discussion Search
Search
• Fill out profile completely• Keywords are important• Think like your target market• Always build your network
Summary:
Thank You . . . Questions?
• Gennia Holder– gholder@timetogovirtual.com– Facebook.com/socialmediacoffeetalk– Linkedin.com/in/genniaholder– Twitter: @timetogovirtual
407-243-8560
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