how to leverage social media to grow your business
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How to Leverage Social Media to Grow Your Business
By Ja-Nae Duane
• Ja-Nae Duane
• @TheSunQueen
• Director of Social Media, Overdrive Interactive
• Author: “How to Start Your Business with $100” & “How to Create a Revolution: a Step-By-Step Guide from History’s Social Influencers”
About Instructor
Quick Overview
Technology Has Come a Long Way
As Well As How We Interact With It
Before
Now
1 Out of Every 8 Minutes is Spent on Social
Source: minutesteak.co.uk
CHART OF THE DAY:Facebook’s Unbelievable Effect on The Rest of the Web (June 24, 2011)
Measuring ROI form Social is #1 Challenge
Problem: Marketing is fragmentedEconsultancy 2010
Integrated Digital StrategySearch Engine Optimization
Paid Search Management
Online Media
Social MediaCreative, Website
Development
Email, Marketing
Automation
Analytics
DigitalStrategy
“And Then What?”
ConvertCaptureDrive
Optimize
Overdrive Marketing InfrastructureYour Brand
List all the ways you intend to drive site traffic (banners, SEM, SEO, etc):
List your offers, calls to action and conversion points of contact (house ads, landing pages, micro sites, Facebook tabs, etc.):
List all of your post data capture actions (triggered events, email, phone calls, tweets, status updates, thank you page offers, etc.).
How are you continuing the engagement or relationship?
What are you measuring? (Clicks, actions, leads, cost per lead, sales, cost per sale, etc.):
Problem:
Recommendations lack staying power
Problem: Recommendations lack staying power
Recommendations Influence Purchases
Harris Interactive 2010 Google research study 2011
84%
Use online sources when deciding what
to buy
71%
Say reviews from family members or friends influence
purchase decisions
Social = Core Human Behavior
You Are Not Alone
Connect Like-Minded Individuals
Social Sharing is the Glue
Site Badges:
Content Specific:
4,000
Personalized Search Results
Problem:
Recommendations lack staying power
Problem: Not Enough Resources
Sources
•Company
•Employees
•Customers
•News/Media
•Blogs
•Social
•Vendors
•Marketing
•Advertising
•Government
•Events
Content Stream
Social/Viral Distribution•Posts/Comments•Blogs/Chatter•Search Engine Results•Media Pickup
Social Platform
•Tips/Best Practices•Data/Research •News/Announcements•Offers/Promotions•Products/Features•Tweets/Updates/Posts•Photos/Videos•PDFs/Presentations
Source & Push Valuable Content
Importance: What fast, light weight, valuable assets that can you create that are easily shared and distributed?
• Establish points of value– Document things your target audience cares about that are related
to what you do– Create content that are actually useful
• Brainstorm ideas - think useful and easy– Infographics, checklists, guides, powerpoint decks, etc.– Sketch something out
• Map out placement and promotion– Document how will you promote the asset socially
Creating Light Weight Content
Automate What You Can
Begin Creating a Strategy
Take it Step by Step
Create Your Sales Funnel
Identify Target Personas
Listen
Weave Your Message
Make Your Message Clear
Create Light Weight Content
Have an Editorial Calendar
Buyer Needs
Your Capabilities
Where Opportunity Lies
Everyone is Different
Time Management
Eliminate Waste
http://www.flickr.com/photos/charliebrown8989/323755410/
Simplify Tasks
Focus on Priorities
Things We Value Take Time to Build
Measure Success
Start Small and Test Often
/TheSunQueen/OverdriveInteractive
@TheSunQueen@Ovrdrv
/GoogleJaNae
Let’s Connect!
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