how to make your art worth more money webinar 2015

How to Make Your Art

Worth More

The Starving Artist is a Myth

you can sell your art and make a

great living doing it

Henri Murger

3

“Bohemia is a stage in artistic

life; it is the preface of the

Academy, the Hotel Dieu, or the

Morgue.”

4

1904 – cook

book sells Jell-O

1982 comic book revolutionizes toy sales

2006 - Will It Blend – 600% increase

in sales

Content Marketing is publishing

content that is interesting and letting

people come to you

The Unfair Advantage

“…what people are looking for online is

original and remarkable media content…the

less your content looks like advertising, the

more effective it will be at advertising.” –

Mark McGuinness

People buy art because of the

emotional connection

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Open up the artistic process –

Gwenn Seemel

What does it take to make that

emotional connection?

• Mindset

• Context

• Connection

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Arts Sales =

$111.52

Billion in 201312

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Taylor Nichczynski - finding her

right people• They care about her subject

• She makes an emotional connection

• Partnership with Safe Haven Rescue Zoo

• Filtering

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The art style doesn’t matter

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How art is actually sold online

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Business Models for Artists

• Galleries

• Direct to fan/collector

• Products & prints

• Commissions

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Ecommerce: Xanadu Gallery’s

$8,500 sale

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Angela Lyon’s direct sculpture

sales to collectors

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Mike Savad’s POD products

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AnnRea.com’s Commissions

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The ladder of value

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Prints

Small

originals

Large originals

Custom

pieces

image by fdecomite

How to raise your prices & grow

your audience

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the foundations of emotional

connection with art

• sign it

• title it

• date it

• number it

• document it

• explain & give context

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document it

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Show your work

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ask for input

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social media is social

be social - share really interesting stuff (in

progress art, stuff from your past), ask

interesting/controversial questions

Experiment and try things

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Brady Black

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#scdrawthis

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Digital Sharecropping:

Users create content for free but site

owners (typically free sites) reap the

financial rewards, set all terms and

conditions and own all content.

Make your website the center

of your world

Your Website &Portfolio

Shows &Events

explain & give context with stories

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But my art doesn’t have a story

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Effective artist websites

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The #1 reason artist websites fail

Your website is a sales tool, not a work of art.

Your website is a sales tool, not a work of art.

Your website is a sales tool, not a work of art.

Your website is a sales tool, not a work of art.

Your website is a sales tool, not a work of art.

Your website is a sales tool, not a work of art.

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Want to sell? KISS

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Home page

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ecommerce single page

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Search Engine Optimization

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Mobile responsiveness

• Roughly 30% - 40% of all website traffic is on mobile phones and tablets

• More than 50% of email is read on mobile devices

• Look for mobile-

responsive themes

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Self Hosted or Artist Website

Companies?

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or

case studies

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TAA’s Flagship Course:

Content Marketing for Artists

• Learn to tell stories

• Learn to stand out

• Create buzz and sales

• Have fun

• Be authentic

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TheAbundantArtist.com/content

Case Study:

Angela Treat Lyon

“… the biggest challenge was getting myself

out there in the world more.”

• 4x the number of Facebook Likes

• doubled print sales

• “several requests for the use of one-time

licensing”

• a small email list of collectors who love her

work

• incidental sales of her books on sculpture

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Angela Treat Lyon:

$12,000 in new sales

I’m way more confident

about simply being an

artist…Being with other

artists in a live setting

used to make me almost

sick to my

stomach…talking about

my work to non-artists

is now – tadaaaa –

exciting!47

Details about the Course

• 20 short video modules, covering:

• Learning to talk about your art effectively

• Identifying your target collectors

• Effective Artist Websites

• How to Build an Email List

• How to Sell Using Social Media instead of

Wasting Time

• Alternate between lessons &

implementation

48TheAbundantArtist.com/content

Details about the course

49

How Adam Hall increased his

income by 60% in one year

“When someone

decides to buy a

painting it is their

decision and I

wondered if I could

really influence that

decision. I think the

answer is yes.”

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How Adam Hall increased his

income by 60% in one year

“I was scared that the class might just be

another dead end and that I would have

to take a part time job that I would be

lousy at and that I would hate.”

• Became a confident writer

• Learned to open up and connect with his

audience

• Learned to work effectively in a series

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Content Marketing – The Checklist

TheAbundantArtist.com/content

The Facebook Group

“…the best group I belong to, bar none.”

- Angela Lyon

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This course is for you if:

• You feel comfortable adding attachments to

email and have basic writing skills

• You are willing to do the work without excuses

• You have a sense of humor, exploration, and fun

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TheAbundantArtist.com/content

TheAbundantArtist.com/content