how to manage your brand ambassador or street team marketing program
Post on 12-Aug-2015
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How To Manage A Brand Ambassador Program
OnboardingA little bit up front goes a long way.
New Member/Orientation Packet
• Welcome letter• History of your company/band/venue• Description of the role/what’s expected• Clearly defined objectives• Do’s and Don’ts• Calendar of Events• Directory of friendly shops/promotion locations/venues• Map of promotion locations
Orientation Event
• Make it fun• Provide food/refreshments• Build community
Objectives
• Clearly defined• Ideas– Sampling– Marketing Material Distribution– Online Marketing Initiatives
• Accountability
Communication
• Facebook Group• Email• Phone/SMS• Slack• Reporting– Photos– SimpleCrew
Contact
Alan@CrewFire.com
Helpful Tools:
Amplify Your Voice on Twitter and Facebook
Brand Ambassador and Street Team Management
www.CrewFire.com
www.SimpleCrew.com
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