how to maximize your tradeshow participation

FIRST, WHY JOIN OR USE TRADESHOWS ?

WORD OF MOUTH MARKETING

In an Era of too much noise and too much clutter and too many choices and too many

channels and too much spam, you can’t make a good living by INTERRUPTING people over

and over again – SETH GODIN

SMART MARKETERS started to flee – running from expensive mass media- as soon

as they realized that building a brand using advertising is a loser’s game… –

SETH GODIN

ADVANTAGES OF TRADESHOWS

Strategic Location

Tradeshows are always placed in the center of business. Giving you great access to

business opportunities

CUSTOMER ENGAGEMENT

YOU HAVE A CAPTURED AUDIENCE. THEY SPENT TIME AND EFFORT TO BE

AT THE EVENT AND TO LISTEN TO YOU !

BRAND EXPERIENCE

Creating an environment that stimulates visitors - this increases your target audience brand experience with your products and services

BUTTERFLY EFFECT

BUTTERFLY EFFECT means tradeshows have the power to increase

your sales exponentially because of your interaction with potential business

partners

Steps to Maximize Your Participation

1. Plan Your Goals

Your Goal can be: Lead Generation

Your Goal can be: Increase Awareness Level

Your Goal can be: Product Testing

Your Goal can be: Competitors Check

4 Ps YOU NEED TO PLAN YOUR TRADESHOW PARTICIPATION

ePEOPLE – Their Image, Product Knowledge and Sales Scripts

PRODUCTS – Inventory, Presentation

Promotion Strategy – Price and Free Prize just two samples but the possibilities are endless

Promotion Booth – Image and Experience it emits

Post Event Action Plan for Your Participation

ANALYZE YOUR PARTICIPATION

ANALYZE THE COST PER LEAD AND COST PER IMPRESSION

MOST IMPORTANTLY, DO NOT FORGET TO MAKE A FOLLOW-UP. MOST TRANSACTIONS HAPPEN AFTER THE TRADE SHOWS

Be a PURPLE COW TRADESHOW PARTICIPANT by being REMARKABLE, by remarkable means leaving a mark to the minds of the customers and elicit a GRET FEEDBACK from your customers

THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.

THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.

THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.