how to outcompete your competitors for top talent

How to Outcompete"Your Competitors for Top Talent

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Featured Speakers

Leela Srinivasan Chief Marketing Officer at Lever

@leelasrin

Greg Nika Senior Director, Product Marketing at

Glassdoor @gregnika

Alex Lebovic Head of Talent at Grand Rounds, Inc.

@alex_lebovic

agenda

today’s candidates and their decision-making process

define & differentiate from your competition

conduct a competitive analysis

implement your findings

key takeaways

Inavero, 2015 Retailing Today, 2013

•  Social Engagement •  Relevant Content

•  Transparent Culture •  Fast Feedback

Glassdoor User Survey, 2014

Work is a Lifestyle Brand

“Tech has eliminated the barriers between work and life…Employers are trying to figure out how to make work easier and more meaningful to people, to attract both the very ambitious people that want to really move up and drive change and run things, and the people who want to work hard but not ruin their lives.”

– Josh Bersin

Source: Fast Company, 6 Ways Work Will Change in 2016, November 2015

Work is a Lifestyle Brand #2 Grand Rounds, 2016 Glassdoor Best Places to Work, SMB

agenda

key takeaways

Define Your Objectives

Which are you hardest functions to hire for

Hardest roles to fill?

Toughest locations?

Tricky seniority levels?

Define Your Candidates

Who are they? Where are they located?

Top Job Titles

1.  Software Engineer

2.  Account Executive

3.  Sales Representative

4.  Business Development Representative

5.  Senior Software Engineer

Top Locations

1.  San Francisco, CA

2.  Chicago, IL

3.  San Jose, CA

4.  New York, NY

5.  Toronto, Canada

Their Demographics

Define Your Competitors

Use Glassdoor demographics

Launch internal survey

Which talent competitors are they also interested in?

Top Companies

1.  Company A 13,147,361 page views

2.  Company B 6,131,969 page views

3.  Company C 3,299,561 page views

4.  Company D 15,499,172 page views

5.  Company E 1,195,493 page views

Understand Your Employer Value Proposition (EVP)

company mission and values culture

agenda

key takeaways

conduct a"competitive analysis

Set a Baseline

Understand what your competitors are doing

Compare hiring processes

Leverage tools and built-in analytics

Set a Baseline: Your Competition

Evaluate career sites

Follow social media accounts

Monitor employer brand & content strategies

Analyze Glassdoor profiles & review sentiment

Utilize Google alerts

Set a Baseline: Compare Hiring Processes

What are they saying about your"interview experience?

Who are the candidates you’re"winning & losing?

Interview Review Highlights

Acceptance Rate

Leverage Tools and Built-In Analytics: Glassdoor

Employee Sentiment vs. Competitors*

*only available in certain packages

Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

Employee and Candidate Rating Trends Candidate demographics

Leverage Tools and Built-In Analytics: Glassdoor A B C D

Leverage Tools and Built-In Analytics: Lever

agenda

key takeaways

Implement Your Findings

•  Showcase your Employer Brand

•  Encourage employee feedback"and respond

•  Launch competitive targeting

•  Lean on interview feedback to "refine processes

•  Get leadership engaged

What you can do on Glassdoor

Showcase Your Employer Brand

Lean on Interview Feedback to Refine Processes

Encourage Employee Feedback and Respond

•  Launch an anonymous survey or "poll with free tools

•  Use Glassdoor data to identify trends and monitor employee sentiment

Download Glassdoor’s Employee Engagement Toolkit

Get Leadership Engaged

Provide employee sentiment analysis. Glassdoor Word Clouds "allow you to easily show executives the top-level sentiments found in "your reviews.

Provide data. When a CEO sees a low satisfaction rating or the number "of visits to the Glassdoor page, they’re bound to take action.

Involve your CEO in Glassdoor. It may be worthwhile to ask the CEO "to read and respond to Glassdoor reviews—it helps them keep their "finger on the pulse of employee sentiment.

Launch Competitive Targeting

Job Focused Brand Focused

Promote Your Brand on Competitor Profiles*"Influence job seekers as they research your key competitors

*available for competitors without Standard or Select Enhanced Profiles

Implement Your Findings

•  Decrease time to hire

•  Pick your key metrics and hold your "team accountable

What you can do through your ATS

•  Strengthen your candidate experience

•  Prioritize your most efficient sources

Improve Your Time to Hire

Improve Your Offer Acceptance Rate"(with a strong candidate experience)

Blog about your culture Keep candidates"

in the loop Make applying easy

Surveys ®

Example Questions:

1.  On a scale of 1 - 5 (1=not satisfied, 5=very satisfied), how satisfied were you with your interview process?

2.  On a scale of 1 - 5 (1=not likely, 5=very likely), how likely would you be to recommend interviewing at Grand Rounds to a friend?

3.  What were your biggest challenges and/or frustrations with your interview process?

4.  Did you have any surprises about your experience? 5.  What went well with your recruiting process at Grand Rounds? 6.  What could we do to improve our recruiting approach and process for our

candidates at Grand Rounds?

Improve Efficiency by Investing "in the Right Sources

Source Outside the Box

1.  LinkedIn, Facebook, Twitter 2.  AngelList – startup hires 3.  GitHub, StackOverflow – developers 4.  Dribbble – designers 5.  Sourcing.io – engineers 6.  Xing – select European talent 7.  Conference speaker lists – all 8.  App stores 9.  Quora 10.  Personal blogs

Supercharge Referrals

Source jam in progress: Slack erupts with each new hire:

agenda

key takeaways

Key Takeaways

The make up of your brand is simple – it’s your people

Great hiring comes down to focusing on yourself

The Single Most Important "Thing You Can Do...

BE EXCELLENT

Leela Srinivasan Chief Marketing Officer at Lever

Linkedin.com/in/leelasrinivasan @leelasrin

Greg Nika Senior Director, Product Marketing at

Glassdoor Linkedin.com/in/gregnika

@gregnika

Alex Lebovic Head of Talent at Grand Rounds, Inc.

Linkedin.com/in/alexlebovic @alex_lebovic

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