how to overcome the challengers of social media - lexisnexis

How to overcome the challenges of social media

OR

The truth about B2B social media adoption. Do prospects and clients actually get it? Or indeed want it?

How does social media fit with B2B companies?

So, B2B companies are focused on driving awareness through social media channels that will help to close business.

How can we dedicate the time and effort needed to get results?

Your business needs a social media specialist.

- you need someone who gets it- you don’t have the time

- website incl video, podcasts- blogs- social platforms – Twitter, Facebook, Google+- SEO- PPC

- And the big one. A content strategy.

Is content king? What creates the right noisein the social stratosphere?

7 ways to launch with a ...

1. Have a distribution plan ready.

2. Create a landing page

3. Relevant posts to support and promote4. Guest posts5. Reviews6. Experts to guest post

7. Email it to your subscribers.

What success looks like.

Tweeted at 10:00am.Total exposure on Twitter of 1,486,221 tweeters by 5pm.

Does it pay? Can social media really boost sales?

Top 10 tips1. Get a dedicated resource

6. Invite experts to guest post

2. Develop a content strategy

7. Email to subscribers

3. Have a distribution plan at the ready

8. Follow through – keep checking stats

4. Create landing pages

9. Engage with sales

5. Write a series of relevant posts

10. Don’t get disheartened