how to overcome the new challenges online

Global faces and

New Challenges

Khaleejtimes.com

Two-thirds of the world’s Internet population

10% of all internet time spent

‘Member Communities’ overtakes personal Email

World’s 4th most popular online sector after search, portals and software applications.

Social Media

TIM

E SP

ENT

IN M

INU

TES

PER

DA

Y

Total PopulationUAE

52%

44%

31%

24% 24%23%

19% 18% 17% 17%

14% 14%

11% 10%

0%

10%

20%

30%

40%

50%

60%

Google.com

Yahoo search

Msn

Yahoo.com

Youtube.com

Facebook.com

MSN/Live search

And others

News portals

• Regionalisation

• Technology and Content Collaboration

• Reach – Arabic Content, Multimedia, User generated content

• Mobile technology

• Brings global integration

• Offers localised content

• Drives audience engagement

• Converging niche platforms

Soci al Medi a

• 84% have generated content on the net in past six months

• 53% have personalized their online profiles

• 30% have read or published a blog

• 6% have created their own page or website

Not just surfing the net, they are generating content as well

• Facebook has become the key player on the global stage, dominant in many countries, yet localised offerings have won the day in many others. The growing legion of fans on the KT Facebook page makes for an impressive case study.

• More than 9000 people follow Khaleejtimes.com/facebook

• It took us only 9 months to establish our web equity on this social media platform

To communicate and interact with people 54%

To take part in discussion groups or on-line chat 40%

To read , comment or review an article 38%

Updating personal profiles 27%

To watch a video clip 26%

Reading personal profiles 25%

To meet new people 18%

Read or update personal space online 15%

To submit an article 15%

Spending time in a virtual world (e.g. Second Life) 13%

KT Facebook fan page profile

72% Males 28% Females

Age Profile

18 > 24 - 24%25 > 44 - 56%

Average Visitors Per Month2.6 Million

Average Visit Length

00:04:18

9 Million Page Views Per Month

Unique Visitor Per Month

1.56 Million

Source : Effective Measure