“how to pull them off the street” store-front impressions cate comerford design architecture...

“HOW TO PULL THEM OFF THE STREET”

Store-front Impressions

Cate Comerford Designarchitecture & interiorsport townsend, wa360-385-2408

Margaret Mazurkiewicz designPlanning . interiorsport townsend, wa360-379-0877

Core Principles Create a Good Store-front

Tidiness

Message

Composition

Tidiness

Window: keep glass clean, sills clean: “no dead flies or outdated posters”

Storefront: keep paint fresh, awning in good repair

Sidewalk: keep free of cigarette butts, gum, gull poo

Tree wells & Planters: keep green & attractive: no weeds, seasonal plantings

General Maintenance: curtains – are they hanging straight, light bulbs the same color (warm/cool)

Message

Branding: logo, font, colors

Signage: location, height, angle

Scale: for drivers and for pedestrians

Message

Branding - Signage - Scale

Compositional Techniques“Pulling it Together”

Rule of Thirds

Rule of Odds

Rule of Space

Simplification

Geometry & Symmetry

Creating Movement

Rule of Thirds

Rule of Thirds

Rule of Odds

Rule of Odds

Rule of Space

Rule of Space

Rule of Space

Simplification

What NOT To Do!

Simplification

YES!

Geometry & Symmetry

Geometry & Symmetry

Creating Movement

Creating Movement

Core Principles Create a Good Store-front

Tidiness

Message

Composition

Cate Comerford Designarchitecture & interiorsport townsend, wa360-385-2408

Margaret Mazukiewicz Designplanning and interiorsport townsend, wa360-379-0877