how to really use linked for the ctt community

Bert Verdonck & Mike Clark@ReallyLinkedin

Building Trust Webinar

Old vs New School of doing business

What is LinkedIn (not)?

3 fundamental principles of (online) networking

5 step strategy to be successful on LinkedIn

Next steps

Agenda

When you hear the word LinkedIn, what do you think of?

What’s your relationship to LinkedIn?

What is your Association to LinkedIn?

Old vs New SchoolOld ways of Business New ways of Business

Flyers, Billboards, Advertising and Direct Mail

Online Searching & Personal Recommendations

One Way Marketing Two Way Marketing

Cold Calling Personal Introductions

Information Gathering Research, Create, Target & Distribute Relevant Content

Manual Automated

Seller Controls Sale Buyer Controls Sale

What is it?

What it is not?

What is the 1 thing that makes LinkedIn so powerful?

What is ?

LinkedIn is the biggest online professional network in the world.

LinkedIn is not Facebook, which is mainly used for social networking with friends and family.

The 1 thing that makes LinkedIn so powerful is that it shows us how we are connected with the people we are looking for!

What is ?

Why LinkedIn?

LinkedIn has >225 Million professional users

8yrs to get to 110M and 2yrs to get to 225M

It’s had almost 100% growth in the past 2yrs!

12M UK users – 10% growth in 4mths

Why do B2B Top Sellers use LinkedIn?

Source: Jill Konrath

Biggest Mistake?

Using LinkedIn as

a (passive) billboard

instead ofa (proactive) tool

Exampleof a Passive Strategy

3 Biggest Problems

Not having clear goals

Not knowing who the people in the best position areto help you reach those goals

Not measuring activity or knowing how to?Q: How does this affect your LinkedIn productivity?

Fundamental Principle 1the REAL Power is in the 2nd Degree

1st Degree: everyone knows 250 people

2nd Degree: those 250 know 125 = 31.250

3rd Degree: 31.250 * 125 = 3.906.250

4th Degree: 3.906.250 * 125 = 488.281.250

5th Degree: 488.281.250 * 125 = 61.035.156.250

Fundamental Principle 1the REAL Power is in the 2nd Degree

Fundamental Principle 1the REAL Power is in the 2nd Degree

Everyone knows 250 people = 250 connections

If you connect with 10 people = 250 x 10 = 2,500 connections

If you connect with 100 people = 250 x 100 = 25,000 connections

If you connect with 200 people = 250 x 200 = 50,000 connections

If all CTT consultants began connecting with each other, there would be 100,000’s to Millions of overlapping

connections!

Leigh Ashton

Leigh now can create a continuous flow of appointments with her prime prospects

Fundamental Principle 2the Networking Attitude

Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return

“Give and Receive”

Fundamental Principle 3the “Know, Like & Trust” Factor

“All things being equal people do business with – and refer business to – people they know, like and trust.”

Bob Burg (USA), Networking Expert

1 or our 10 Lead Generation Strategies

1. 5 Step Success Strategy

Use Advanced Search to identify people who can introduce you to

your ideal potential customer

Another LinkedIn Example

Total Time on LinkedIn: 6 hours x 24 weeks = 144 hrs

Opportunities Created per Hour:

34 Ops / 144 hours = every 4 hours (1.5 a week)

Potential Revenue per Hour: $350,000 / 144 =

$2,341/hour

Jamie Shanks

Nets $350,000 in New Opportunities in Just 6 Months

“my personal business development ROI with LinkedIn is unmatched by other sales mediums.”

Questions & Answers

If you were to get skilled up on LinkedIn, what would you want to achieve?

What would be important for you to have covered in your LinkedIn training?

Question?

Special OfferSeries of 3 webinars (5th, 12th, 19th September) – 90 Minutes each

Customized exclusively for CTT Community

Passive, active and proactive LinkedIn strategies

Learn how to turn LinkedIn into

A visibility and credibility raising platform for CTT and your consulting business

We’ll show you how to leverage trust & receive warm introductions to prime prospects

Generate leads –activate the dormant trust within the CTT Community

This programme is valued at $ 697

Special price for the CTT consultants: Before 30th July $147/£97

Before 30th August $197/£127 – September onwards £247/£157

Register now: www.reallylinkedin.co.uk/bvcss/

Keep the conversation flowing…

Let Us Know You’re on the Call and Join the Conversation on:

Facebook: www.facebook.com/groups/ReallyLinkedIn/

Tweet your thoughts:

#socialselling #ReallyLinkedIn@ReallyLinkedIn

What does your digital future look like?

Register now: http://www.reallylinkedin.co.uk/bvcss/