how to rock pr for your brand or business

How To Rock PRAdventures in using social media to

tell your story and find your audienceTweeting This? #Optsum #PRtips

@Mandy_Vavrinak

What is PR?

O Public - Who are these people?

O Relations – Do we (really) care?

A Visual

What’s the Goal?

Examples ?

Let’s talk about brands you know… in the ways that matter.

Where are the Conversations?

O Channels and audiences

O Monitor, listen, respond. Everything you as a brand do… matters.

O New realities, new approaches

It’s the Story, Sister

O Andolini’s PizzeriaO Tune your “story radar”

O Human TouchpointsO How does what you do impact

people’s wallets, health, enjoyment, time?

O Who makes it happen?O Do you have examples?

Where We’re GoingIgnoringListening

RespondingParticipatingStorytelling

Getting it ToldO Media realities –

Time, budget, markets and audiences

O Get to know your media and their messages. Be present. Be helpful. Be the go-to person/company.

O Environments and Attitudes

Relationships Matter

Tools for today's tradeThink beyond the ink.

Pick the tools based on the goal.

Some FavoritesO Pitchengine.comO Amplify.comO Posterous, Wordpress, Instagram,

Flickr, Facebook, Google +O YouTube.comO LinkedIn.com

Shine A Light On Your Content

Google BookmarksStumbleUponTwitterFacebookGoogle +LinkedInEmailRadio, TV, Print

The Package & The Pitch

O Desired audience and goalO “Hard News” – immediacy, info-

drivenO Facts first, then impact and effect

O “Soft News” – More people & community focusO Lead with impact, still fact-driven

O “Feature” – People & emotion drivenO Lead with outcome, effect or

emotion

Online PR

Online Results

Offline Results

Pitch Perfect?O Use the online tools you haveO Remember the digital half-life of

stories & pressO It’s not just about the press you get

todayO Have a clear plan and objectiveO Connect purposefully in advanceO Connect personally when you pitch

Get Going on Groundwork

O Goals, planning, brainstorming, ideas

O Platforms, experts, outletsO Evernote, Dropbox,

Pitchengine

Questions?

Email me: mvavrinak@mac.com For an #optsum discount code on a

pitchengine.com account

Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?http://mandyvavrinak.com LinkedIn: Yep, same name

Pitchengine.com

Pitchengine.com

Better Than Email or Word

Quality vs Quantity