how to score with linkedin for students
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Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
How to score with LinkedInUse your network for personal growth
First, an introduction
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
`So what are we here for?’
We are going to explore opportunities
Grow your network
Use this network
Get….. Rich?
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Uhhh… what to do next?
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
4-P model of LinkedIn
Profile
Parading
Profiling
Publish
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Your profile• Picture• Picture• Picture• Update your profile to 100%• Ask recommendations
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
DON’T
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
DO!
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Your profile• Promote your blog, website• Make you own personal LinkedIn link
eg: www.linkedin.com/in/fleskens
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
How to make a personal link
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Parading• Make your profile stand out• Find people you know and do
connect• Find persons in 2nd and 3rd degree
who need to see you• Visit interesting profiles regularly
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Keep track
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for opportunities
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for job entries
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for job entries
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Profiling• Connect • Relevant interest groups• Follow your favorite companies• Manage your skills
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Who to connect with• People you know well
easy• Their network may be relevant
less easy• People who have a position you
aspiredamn hard
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Again use the power of LinkedIN
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Group(s) work• Find relevant groups using search• Connect • Participate
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Publishing on LinkedIn• Publish presentations, articles,
reports and blog posts• Use content app's of Wordpress,
Slideshare or rss• Share and like articles of others
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for the pencil
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Inside LinkedIn Pulse blog
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
What it brings?
Visiblity in a relevant network
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
How recruiters workThe LinkedIn recruiters suite
This is what you normally won’t see…
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Resume builderLinkedIn Resume Builder builds a resume directly from your profile.
resume.linkedinlabs.com
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Connection TimelineWho did you connect to at which moment? It gets harder to remember once your network grows.
timeline.linkedinlabs.com
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Thank you for your attentionMarc FleskensLeonard marketing & communicationwww.leonard.nl
www.linkedin.com/in/fleskens
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
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