how to unleash the creative mind

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This presentation consists of knowledge found in different academic research paper and journal articles about creativity and brain research.

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unleash thecreative mindhow to

many people perceive creativity as something that is genetic and which is not accessible for everyone.

creativity, however, is probably the most natural thing that can be found in every single person.

although, it doesn’t come naturally to use your creative mind …

everyone can unleash the brain’s creative potential.

and using the right tools will help you to succeed in creative expression.

Robert Epstein, found that there are four “core competencies“ of creative expression.

Robert Epstein, senior research psychologist at the American Insitute for Behavioral Research and

Technology.

preserve yournew ideas1#

surround yourself withinteresting2#

people

tackle throughproblems3#

expand your knowledge4#

and using the right tools will help you to succeed in creative expression.

tools alone, however, are not sufficient if you want to innovate!

maximizing creativity can be achieved through various habits and actions.

Evangelia G. Chrysikou, proposes a few measures that can help to maximize creativity and innovation.

Evangelia G. Chrysikou, assistant professor of psychology at the University of Kansas

become anexpert1#

sometimes a solid knowledge base will help you to connect the dots.

observe yourenvironment2#

observing may help to increase your absorptive capacities.

know youraudience3#

you can’t just ask customers what they want and then try to give that to them. by the time you get it built, they’ll want something new.

Steve Jobs

step out of yourcomfort zone4#

curiousity about life in all of its aspects, I think, is still the secret of great creative

people ”

Leo Burnett

be willing towork alone5#

but don’t always work on your own. start the creative process by establishing a solid base for yourself.

talk tooutsiders6#

because sometimes you get hung up on irrelevant, wrong or unnecessary things.

havefun7#

take a nap & let yourmind wander8#

don’t think. thinking is the enemy of creativity. It’s self-conscious and anything self-conscious is lousy. you can’t try to do things. you must do things

” Ray Bradbury

take a break9#

& enjoy yourself or get involved in other activities to provide new stimulus to your brains.

challengeyourself10#

z

“when something exceeds your ability to understand how it works, it sort of becomes magical ”

Jonathan Ive

these 10 measures, may help you to boost your creativity and innovation!

but remember …

failing one of the above is not a sign of a lack of creativity or innovativeness.

John Houtz - psychologist and professor at Fordham University

the creative individual thinks of failure as a new opportunity ”

image credits

http://www.apfelearth.com/wp-content/uploads/steve-jobs-1.jpg

http://scheincommunications.com/why-ray-bradbury-had-no-idea-what-he-was-talking-about/

http://upload.wikimedia.org/wikipedia/en/b/b2/Leo_Burnett.jpg

http://d.fastcompany.net/multisite_files/codesign/imagecache/1280/poster/2012/10/1671131-poster-1280-jony-ive.jpg

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