how to use color to evoke emotion in your copy
Post on 08-May-2015
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How to use color to evoke emotion in your copy
TRANSCRIPT
BLACK = serious, sophisticated,
elegant
BLUE = trustworthy, stable,
serene, cool
BROWN = wholesome, organic,
down-to-earth
GRAY = neutral, mature
GREEN = safe, environmental,
friendly
ORANGE = emotional, positive,
exciting
PURPLE = opulent, contemporary,
royal
RED = passionate, negative,
dangerous, hot
White = pure, peaceful, clean
YELLOW = cheerful, sunny,
cautious
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