how to use content curation to build an audience placeholder

HOW TO USE CONTENT CURATION TO BUILD AN AUDIENCE

SocialMatica’s Social Media Workshop Series

Curation To Build An Audience

What You’re Going To Learn• How To Build An Audience Using Curation• How To Curate In 10 Minutes (a day)• What Are The Best Tools?

Introduction

• Who is SocialMatica– What We’re About– Why We’re Doing This

• Who is Joshua Barnes – Director of Social Strategy

• Hash Tag #smtca Questions– This week or future workshop content

A Couple Assumptions

• I assume that you are trying to build an audience because you see some value you can offer a community

• You are, or promise to be community-minded• You will not take all my good ideas and use

them for the dark-side!

The Process – Intent Over Technique

• I Learned A Long Time Ago….• People Will Forgive Poor Technique• People Will Not Be As Forgiving Of Intent

In Building An Audience, Remember

• When You Ask For People’s Time – They Literally Equate That To Money

• Your Competition is White NOISE!

The Corollary IS

• Good Audience Building Is Valuable!• So The Techniques Required Are Also Valuable

& Require Thoughtfulness, Not Speed

For Contrast…

• What Most Of Us Do Is…– Broadcast And Hope– Mistake Activity For Productivity– Mistake Features For Fixtures– Suffer From Me-Too

3 Rules You Should Remember

Pick ONE CommunityInvest Your Time In ItBuild Relationships

(Because)• The Network Doesn’t Need You – You Need The

Network• Activity Isn’t Productivity• It’s Not About What You Know – It’s About Who

Knows You!`

Some Example Communities

• Linkedin – Groups• Linkedin – Q&A (yes, they are different!)• Quora• Youtube• Twitter• Google+• Custom Built / Topic Specific (Cakewalk Users)

Tools You Should Know About

Monitor

• Google Alerts• BackType

Alerts• Twitter Lists• TweetDeck

Feeds• BoardReader• SocialMention• MentionMap

(twitter)• TweetUp

Engagement

• TweetDeck• Hootsuite• NetVibes

Automation

• LinksAlpha• RSS Graphitti• Twitter Feed• Tweet Deck

(schedule tweets)

• CoTweet

Curation

• Storify.com• Scoop.IT• TwitterLists• LinkedIn Feed

Proof This Works

Build A Content Universe

• Sources• Touch Points• Influencer Outreach• Though Leadership• Compelling Content• High Impact Results

Quora is my chosen community where I

will establish & grow my

influence/exposure.

First Thing You Want To Do

• What That *Might Look Like

Your Subject

Scoop.it Build To Dredge Content For

My Subject

Connected My Blog To Facebook –

Connected Scoop.IT To Facebook

Twitter Is Connected To Linkedin; Consistently Curate Content From

Twitter Lists; Interact With All The Twitter Users In My

List; Consistently.

What SocialMatica Is Doing, For Instance• Sources

– Scoop.IT, Storify.com, Twitter Lists• Touch Points

– Tweet Deck, Twitter, Posterous Landing Page• Influencer Outreach

– Non-MainStream Media Bloggers Talking About GOP• Thought Leadership

– Does Social Media Actually Impact Elections?• Compelling Content

– Showing How Our Data Makes A Connection Between The Elections & Social Media

• High Impact Result– Quotes From Influencers For Our Press Releases

An Example

• The GOP Election

• What Do We Need– Relevant Content– Compelling Content

• Campaign Objectives– Motivate Influencers To Interact– Influencer Quotes For Press Releases

Tweet Deck Introduction

Tweet Deck Has Feeds For

• Facebook• Twitter• Twitter Lists• LinkedIn• Foursquare• Myspace• GoogleBuzz

Scoop.IT Introduction

Influencer Reach Out

• SocialMatica’s Tool VerticalPoint ID’s Influencers

• But – You Can Too – Manually• Rate Their Performance Based On Last Weeks

Workshop

The Content Becomes A Reason to Connect With People!

Influencer Outreach Using Curation!http://socialelection.socialmatica.com

The Social Media Work Flow Visual

Call The Handles

• In Twitter You SHOULD Mention The Influencer

• Call Attention To Your Story• Create A Spin To Attract The Attention Of Their

Followers

Audience Building Tips For Starters

• Facts & Statistics– Leverage eMarketer

• TwitterFeeds– Mashable, Technorati

• Twitter Lists• LinkedIn Q&A• Quora

Re-Cap

• S.T.I.T.C.H• Spend Time In Your Tools • Believe In What Your Doing• Be Community Minded– It’s All About Who Knows You

Appendix - Links• http://www.google.com/alerts• http://www.backtype.com/• http://www.twitter.com/• http://www.boardreader.com/• http://socialmention.com/• http://mentionmapp.com/• http://tweetup.org/blog/• http://tweetdeck.com• http://hootsuite.com• http://NetVibes.com• http://linksalpha.com• http://www.rssgraffiti.com/• http://cotweet.com/• http://storify.com• http://Scoop.IT• http://LinkedIn.com

Questions?

www.socialmatica.comtraining@socialmatica.com

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