how to use content to tackle the gender diversity challenge [webcast]
Post on 09-Jan-2017
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Agenda
① The Gender Diversity Imperative
② Get your stories out there
③ Eight creative ideas for effective gender diversity messaging
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Intel Plans to Invest $300 Million to Encourage More Diversity at Intel and within the Tech Industry, Announces Hiring and
Retention Goal
The diversity of people in a corporation promotes innovation
because it achieves greater diversity of ideas. There is a link between diversity and innovation that’s not
theoretical – it’s real.- Indra Nooyi, CEO of PepsiCo
You can’t afford to ignore diversityDiversity’s Dividend
15%Gender diverse companies
morelikelytooutperformfinancially
What’sthelikelihoodthatcompaniesinthetopquartileforgenderdiversityfinanciallyoutperformcompaniesinthebottomquartile?-GlobalStudy,McKinsey,2015
“Content is king but distribution is queen,and she wears the pants.”
Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed.
Allow you to reach members outside of your FollowersSponsored Updates
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Company UpdatesReach only your pool of Followers
Allow you to reach members outside of your FollowersSponsored Updates
21
433M+(2newmembersevery
second)
Sponsored UpdatesReach the entire LinkedIn network
Company UpdatesReach only your pool of Followers
Utilize deep targetingTargeting Sponsored Updates Company Updates
Location ✔ ✔
Industry ✔ ✔
Company Size ✔ ✔
Function ✔ ✔
Seniority ✔ ✔
Skills ✔
Job Title ✔
Company Name ✔
School ✔
Group Membership ✔
Age ✔
Gender ✔
Negative targeting (i.e. exclude a certain Title)
✔
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So why does this matter for Recruitment teams?
Because content is proven to drive
bottom line hiring results
Recap: 8 Ideas
1. Encourage your leaders to share their opinions2. Create employee Spotlights3. Highlight company culture & initiatives4. Join the debate – talk about Women's career challenges5. Share achievements & awards6. Get your energy behind a #hashtag7. Make Videos8. Encourage & inspire your employees to share content
© 2016 LinkedIn Corporation. All Rights Reserved. |
All Sales in the U.S.
LinkedIn can help drive ROI with targeted messaging
Survey data helps you understand the kind of content each of your key audiences is interested in hearing about
58
© 2016 LinkedIn Corporation. All Rights Reserved. |
LinkedIn can help drive ROI with targeted messaging
Females in Sales in the U.S.
Survey data helps you understand the kind of content each of your key audiences is interested in hearing about
59
© 2016 LinkedIn Corporation. All Rights Reserved. |
Key Takeaways
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① A gender diverse workforce helps to deliver better business results
② Getting your stories out in front of key female audiences on a consistent basis is a critical part of a diversity hiring strategy
③ You don’t have to start from scratch… use these creative ideas for effective gender diversity content and build from there
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