how to use google & social media to increase your online sales
Post on 08-May-2015
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Google and Social Media - Increase your online Sales
Social Commerce
“Please feel free to Tweet @wvrknight during this session”
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of GloopleSpeaker & Trainer F7Social
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 > $280
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
78% of us trust our Friends recommendation of a product or
service
SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 42 Million
“Likes”
Finding Your Customers
Social Media Optimisation
Monitor
Monitor
Mara Hoffmans Swimwear Collection 6.13%
LeighannSays - YouTube
Respond
Amplify
Lead
Lead
Google Drive
Documents
Forms
Talk
Presentations
Drawings
Google Listen
Google Keyword
Google Adwords
You are in control of many features
1.Who can see your Gift advert i.e. where your audience is located
2. The Baby keyphrases that will trigger your advert
3. The Baby advert wording i.e. headline and 2 lines of descriptionwhich specific brands web page your
You need a long-term daily budget and a Maximum Cost-Per-Click (max. CPC) budget e.g daily budget of £20 and max. CPC of, say, 35p - this all depends on how competitive your location is.
Google Analytics
Google Merchant
Google say that this can increase Click
Through Rate by 10%
Google Checkout
Google say that this can increase Click
Through Rate by 10%
Google+
Google+ Local
Google Owns
Picasa
Google Owns
YouTube
Consultancy / Training / Mentoring
Tell us What You
Think
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