how virtual environments and events can engage and educate your target audience
Post on 13-Jan-2015
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Presenter:• Steve Paul, principal, On Target Marketing
How Virtual Environments and Events Can Engage and Educate Your Target Audience
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Leads a team of experienced marketers, editors and designers with more than 25 years’ experience specializing in marketing and messaging with traditional and the latest media. We’re focused on exceeding expectations based on your goals, objectives and budget.
Agenda
www.ontargetmarketing.net
• What is a Virtual Environment?
• Who Should Consider a Virtual Environment?
• Why Would I Consider a Virtual Environment?
• How Does it Work? (Demo)
• Other Options
www.ontargetmarketing.net
What is a Virtual Environment?
White Papers
WebEvent
VideosCase Stud
y
Research
Our Sponso
rs
• A customized, interactive, online destination/landing page where a community can gather to communicate, educate and share information with peers around the world, 24 x7.
www.ontargetmarketing.net
Who Should consider a Virtual Environment?
Monetize, engage and inform an online community:
• Media companies/Publishers
• Technology Vendors/Software Companies
• Trade Show/Event Producers
• Advertising Agencies
• Social Marketers/Bloggers
www.ontargetmarketing.net
Why Would I consider a Virtual Environment?
• Deliver high-quality streaming audio or video, synchronized slides, demos and desktop sharing via a user-friendly, branded viewer interface.
• Qualify your audience with custom registration questions, polling, and surveys.
• Interact with visitors in real time with chat and Q&A sessions.
• Provide supporting resources, such as whitepapers, videos, case studies, articles, webcasts and direct links and follow with a strong call-to-action.
• Generate high-quality lead profile information, by capturing all user activity.
• Available live and on demand to extend reach and interactivity.
• Cost effective, turnkey solution.
www.ontargetmarketing.net
How Does it Work? Demo…
www.ontargetmarketing.net
Other Options
• Virtual Trade Shows– Host a large industry event with numerous exhibitors, focusing on several technology or topic areas.
• Virtual Workshops– Host a smaller, more targeted topic area with your partners or co-sponsors.
• Corporate Microsite– Focused on a particular product or topic area.
• Enhanced Virtual Webinar— Extend the interactivity and supplemental content of your one-hour webinar. • Job Fairs— Professional networking, cost effective and available 24 x7
• Training Sessions— Teach via PPT presentations, live demos or desktop sharing
• “For Pay” incremental revenue opportunities-- Integrate credit card technology to charge registrants.
Contact:Steve Paul, principal, On Target Marketing617-795-1992steve@ontargetmarketing.net
For More Information
White Papers
WebEvent
VideosCase Stud
y
Research
Our Sponso
rs
www.ontargetmarketing.net
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