how we created recurring revenue with marketing automation - jente kasprowski

How we created recurring revenue with marketing automation

• Jente Kasprowski• Co-Owner Inventis Webdesign• Co-Owner Netvits Content Projects• Co-Owner Blabloom

• Brick and mortar store + Webshop• Baby and child products with a plus• 12/4/2014 first order• +1 milj. revenue in 2016

13 emails who generate 2000 euro in revenue each month

What’s an autoresponder?

Why an autoresponder?

Newsletter VS. Autoresponder• One time

message• Timely,

content only valid now

• Useless for future subscribers

• Timeless• Every

subscriber gets all messages

You can’t promote all products to everyone with a newsletter

The results?

The results?

The results?

Results we can’t measure?

Our autoresponder communicates our “why”

A bit of neuroscience

Short term vs.

long term memory

What makes a chance to reach our hard drive?

Something shocking

Something remarkable

Something funny

Something useful

Something that is repeated enough

Can a 5 year old memorize 150 unknown words?

Motivation!

Remarkable

Repeated enoughUseful

Our autoresponder16 mails, 32 weeks

BoringBlack text white BGFacesWHYKISSNo selling

How do we write those e-mails?

No “buy now”Grabs attentionThird partyMissionVideocontentExtra content

5 Takeaways

• Tell your story/why through automation• Go for the right brain• Build a relationship• Play the longterm game• Maintain and improve

@jentejente@inventis.be