how we did it!. george green 2001 george green how we did it! hearst magazines international
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How We Did It!
GEORGE GREEN
2001
GEORGE GREEN
HOW WE DID IT!
Hearst Magazines International
2001
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2001
As we speak Hearst is doing business in forty-two countries… in twenty-seven languages… and more than 100 editions of our titles.
2001
2001
• 43 editions of Cosmopolitan
• 17 editions of Harper’s BAZAAR
• 12 editions of Good Housekeeping
• 11 editions of Popular Mechanics
• 10 editions of Esquire
• Several editions of CosmoGIRL!, Redbook, House Beautiful, and Country Living
And that list does not include the G+J or AIM titles we acquired in the U.K.
WE NOW PUBLISH
We launched eight new international editions in 2000… and… our National Magazine Company in the U.K. in addition to G+J titles acquired (AIM, a bridal magazine publisher)… adding more than 14 magazines there.
2001
HMI TAKES THE FOLLOWING APPROACH:
• Licensing our brand
• Creating joint ventures
• Drive growth in the future… though equity investments
2001
What Does Hearst Bring to a Market?
THE POWER OF HEARST
2001
What Does the Market Bring to Hearst?
2001
A Partnership is a Marriage
2001
Hearst Does What WorksEven the Unconventional
2001
HMI’S SHOPPING LIST• We like partners with good reputations,
good connections, good experience… and a good knowledge of the market.
• We like partners who can both interpret the market and handle the politics.
• We also like deep pockets.
• We need an established player with patient capital...
2001
We have a lot to learn
2001
How will the Internet Influence Publishing?
2001
• We believe in partners
• We believe in patience
• We believe in results
2001
HOW WE DID IT!
2001
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