how your club can make the most of using social media for free€¦ · workshop: getting to know...

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

How Your Club Can Make the Most of Using Social Media for Free AN INTRODUCTION FOR REGION 5 CLUBS

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

posting interacting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

Posting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

➔ Goal: attract new members to your club; or gain new advertisers

➔ Question: “What would my ideal member LOVE to share?” and “What would she/he find inspirational, entertaining or interesting?”

Attraction Posting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

➔ Goal: to establish yourself as an expert in your field and interests

➔ Question: “What questions are my community or potential members asking?” and “How can I help solve my member’s problems?”

Education Posting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

➔ Goal: to get your community involved and create conversation

➔ Question: “Does this provide value?” and “Is this relevant to my target audience?”

Engagement Posting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

➔ Goal: conversion, what is the next step for your followers to take?

➔ Question: “What is the next step for my followers to take?” and “Is this interesting?”

Advertising Posting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

Liking and Commenting

Sharing and Retweeting

Following, Connecting

and Friending

Tagging and Mentioning

Interacting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

Liking and Commenting Interacting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

Liking and Commenting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

Sharing and Retweeting Interacting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

Following, Connecting and Friending Interacting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

Tagging and Mentioning Interacting

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB WORKSHOP: GETTING TO KNOW SOCIAL MEDIA AND HOW IT CAN WORK FOR YOUR CLUB

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