hr vodafone
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BY
VIKAS DHIR, RACHIT MISRA, ROBINBHAGAT, SUVIGYA LAL, UDAY MEHAR,
YASH VIJAY SINGH RATHOR
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Introduction
Vodafone Essar in India is a subsidiary of Vodafone
Group Plc and commenced operations in 1994 when
its predecessor Hutchison Telecom acquired the
cellular license for Mumbai.
Vodafone Essar now has operations in 16 circles
covering 86% of India's mobile customer base, withover 34.1 million customers.
Vodafone Essar, under the Hutch brand, has been
named the
Most Respected Telecom Company Best Mobile Service in the Country
Most Creative and Most Effective Advertiser of theyear.
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Vodafone is the worlds leading international mobile
communications company. It now has operations in 25countries across 5 continents and 40 partners networks
with over 200 million customers worldwide.
Vodafone has partnered with the Essar Group as its
principal joint venture partner for the Indian market.
Vodafone across India had launched their brand on 21st
September 2007.
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Introduction to Products & Services
Product Review
Technology
Services- Voice
- Data
- Services
- Fixed & Other Services
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Vodafone Services
Vodafone Office
Vodafone Live ! Internet on mobile
Vodafone Mobile connect
Vodafone Mobile connect card
Mobile Advertising
Vodafone handsets
Vodafone handy phone
Vodafone Business handsets
Magic Box Handsets
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Vodafone Roaming Services selects
Roam ware Solution
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VAS Provided by the Company
TEXT
P2P Sms
P2A Sms
A2P Sms
VOICE
Caller Tunes
In-Dial
Voice Packs
DATA
Browsing
Downloading
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Positioning
Where you go the network follows you
Hutch, as a brand, always tried to connect with consumersin a simple, honest and real manner, while Vodafone is amore young and fun brand. So consumers will see a shiftreflecting a more vibrant brand.
The Pug and the actor Irfan Khan will be retained for the
brand promotions. They talk about the exclusivity of the network and the
services they are offering to the consumers.
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CompetitiveAnalysis
Vodafone has veeredtowards warmth andemotions.
Vodafone uses the
powerful visual aspect ofadvertisement likeZOOZOO & emotionalaspect of dog.
They are targeting middle
class persons as well theelite as their targetaudience.
Airtel is focused on
functionality & efficiency.
Airtel chooses to use
music for advertisement.
Elite Customers.
Upward Professionals
Entrepreneurs
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CommunicationStrategy
Communication Objectives:-
Building Product category/wants.
Creating Brand Awareness.
Enhancing the consumers attitude towards the product which will
influence them to by more.
What response must be covered by people?
Vodafone should be in the top of the mind of the consumers.
Increase the sales to achieve the target. Building relationship with the consumer.
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Big Opportunity?
There is a big untapped rural market. So it is theopportunity in front of Vodafone to capture it.
How would we grab it?By Fruitful usage of:-Print Media
Advertising
Outdoor Advertising
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Organizational Structure of Vodafone India
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ROLE OF HR DEPARTMENT
Employee advocacy role: To counter the negative
feelings of uncertainty, anxiety, loss of faith, and
career doubt, communication was used as an
effective tool. The MD of Hutch (India), Mr.
Ashim Ghosh started the WebCast. Every seven
days, corporate HR had a meeting with
employees and communicated directly what thecompany was doing.
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ROLE OF HR DEPARTMENT (cont.)
Functional expertise role: Not a single
employee was laid off. Early warning system
was used to retain employees. The pay cycle
changed from April-March to July-June. Therewas a 10 - 15% hike. Schemes such as 200-
300% of CTC as part of ESOP continued.
Schemes such as 200 - 300% of CTC as part ofESOP continued.
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ROLE OF HR DEPARTMENT (cont.)
Human capital development role: Trainingworkshops and OD interventions were used asmethods of facilitating change. Orientationprogramme was conducted to change from the
Hutch model to the Vodafone model. Anecdoteswere shared with employees. The earlier valuesof Hutch had been, Brave, Positive, Simple andGorgeous. The values of Vodafone- Red, Rock
solid and Restless were linked with the values ofHutch through workshops in order to have acultural fit.
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ROLE OF HR DEPARTMENT (cont.)
Hutch through workshops in order to have a
cultural fit. Hutch employees disliked the color
red as it was the color used in Airtel logo, the
competitor. Red was thought of as the color ofthe enemy. HR changed the perception and
linked the colour red with restlessness about
sales and passion to perform.
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HR TOOLS
On-the-job Soft Skills Training Programme,
On- the- job technical skills Training
Programme,
Orientation programmes, Career Pathway,
Team Intervention, Comprehensive
Intervention.
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HR TOOLS
Structural intervention, Comprehensive
Intervention,
Orientation Programme, Workshops on Vision
Development,
Workshops on Communicating
Values/Philosophy
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BIBLIOGRAPHY
MAGAZINES/PERIODICALS:
Marketing Management- Philip Kotler 13th Edition
India today
Brochures & Pamphlets of Vodafone Essar
Web References
www.vodafone.in
www.indiatelecomnews.com
www.telecomtigers.com
www.telecomyatra.com
www.trai.com
www.cellular-news.com
http://www.vodafone.in/http://www.indiatelecomnews.com/http://www.telecomtigers.com/http://www.telecomyatra.com/http://www.trai.com/http://www.cellular-news.com/http://www.cellular-news.com/http://www.cellular-news.com/http://www.cellular-news.com/http://www.trai.com/http://www.telecomyatra.com/http://www.telecomtigers.com/http://www.indiatelecomnews.com/http://www.vodafone.in/ -
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THANK YOU
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