hs sweden - ss16
Post on 22-Jul-2016
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SOCKS AND UNDERWEAR
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This season, HS went on a world tour to showcase its latest collection in a variety of settings to symbolise the international growth of the brand.
From Stockholm to Los Angeles or Tokyo, HS reflects on its worldwide presence by shooting this catalogue on multiple locations, throughout several time zones and through the lenses of a curated selection of multinational photographers.The goal is to keep the ever-growing customer base happy by presenting an extensive variety of ways to wear HS. The idea is always to fulfil the daily needs of the HS clientele while continuing to bring happiness and quality to every corner of the world.
HS started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the HS collectiveof creators.
Today HS are sold in more than 70 countries and on every continent.
HS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.
Spring/Summer 2016 was shot by Kento Mori -Tokyo, Japan- Johnny Wohlin -Stockholm, Sweden and Curtis Buchanan - Los Angeles, USA.
"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD "
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HOLIDAY CAMPAIGNSEvery year, HS brings in a talent and gives them Carte Blanche to share their vision of the Brand. HS has previously worked with Snoop Dogg in 2014, David LaChapelle in 2013 and Terry Richard-son in 2012.
In 2015, HS collaborates with filmmaker Robert Rodriguez for a short film called SOCK’EM DEAD.
COLLABORATIONSHS develops and secures its image and brand presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of HS within the industry, maintaining its position as the leader of the segment. HS has collaborated in the past with Billionaire Boys Club, Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others.
PRESSHS is very popular in press and has been written about in most major publications across the globe. HS has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international medias, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager,HS is running a successful PR mach-inery with local PR agencies to secure its presence in global publications both through blogs and social networks.
Facebook: Instagram: @hssweden
HS
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Brand
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Composition: 80% Combed cotton 17% Polyamide 3% ElastaneMDI01-1000: 78% Combed Cotton, 18% Polyamide, 2% Polyester 2% Elastane
Sizes: 36-40 & 41-46
GRAPHIC TIMELESS DETAILED
MD01-069C-424 MDI01-1000C-102 MDI01-5000C-511
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Main CollectionH
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Composition: 85% Combed cotton 12% Polyamide 3% Elastane
Sizes: 36-40 & 41-46
LIVELY FLORID BOLD
LIY01-6000C-687 LIY01-9000C-107 LIY01-6001C-422
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
MULTIPLE ALIVE ORIGINATIVE
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Main CollectionH
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SBG01-2000C-700 SBG01-5000C-510 SBG01-6001C-467
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC STRONG SECURE
CHA01-2000C-830 CHA01-9000C-009 CHA01-6001C-463
ETY01-6001C-411 ETY01-9000C-041
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
INFINITE PERPETUAL TIMELESS
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HS
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BSK01-4000C-615 BSK01-6000C-428 BSK01-9000C-050
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
CRAFTY BRAIDED DIMENSIONAL
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
POP BOLD DARING
CAS01-7000C-330 CAS01-9000C-018
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Main Collection
HLO01-9000C-016 HLO01-7000C-441 HLO01-6000C-646
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC LIVELY VIVID
HELLO
BAD01-3000C-680 BAD01-7000C-310
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HS
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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
RIPPLED SMOOTH VIBRANT
Composition: 75% Combed cotton 23% Polyamide 2% ElastanePAB01-9001: 78% Combed cotton 18% Polyamide 2% Polyester 2% Elastane
Sizes: 36-40 & 41-46
ALIVE FREE RELAXED
PAB01-2000C-720 PAB01-6000C-687 PAB01-9001C-010
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Main Collection
SPC01-6000C-467 SPC01-8000C-210 SPC01-9000C-007
Composition: 80% Combed Cotton 17% Polyamide 3% Elastane
Sizes: 36-40 & 41-46
PSYCHEDELIC OPTICAL SYMMETRICAL
SPC01-9001C-990
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SA01-045C-411
STR01-2001C-459
SA01-067C-070
STR01-6000C-424
STR01-2000C-014
STR01-9000C-009
Composition: 84% Combed cotton 13% Polyamide 3% ElastaneSTR01-2001, -9000: 60% Combed cotton 37% Polyamide 3% Elastane
Sizes: 36-40 & 41-46
FUN EXPRESSIVE STYLISH
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HS
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SHR01-5000C-018 SHR01-6000C-411 SHR01-9000C-041
Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneSHO1-5000: 72% Combed Cotton, 17% Polyamide, 8% Polysester, 3% Elastane
Sizes: 36-40 & 41-46
NATURAL FUN ILLUSTRATIVE
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Main Collection
SOP01-3000C-080 SOP01-6000C-427
Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneOP01-3000: 57% Combed Cotton, 23% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
BUBBLY FRESH SWEET
ATS01-1000C-107 ATS01-4000C-612
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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISTINCT SINGULAR GRAPHIC
SN01-099C-990 SNK01-2000C-700 SNK01-3000C-691
Composition: 87% Combed cotton 10% Polyamide 3% Elastane
Sizes: 36-40 & 41-46
PRECIOUS WILD STRONG
SD01-067C-411 SDO01-1000C-007 SDO01-9000C-690
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC LIVELY VIVID
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Main Collection
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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneBLE01-3000: 78% Combed cotton 18% Polyamide 2% Polyester 2% Elastane
Sizes: 36-40 & 41-46
WILD ADVENTUROUS FREE
BLE01-3000C-070 BLE01-6000C-427 BLE01-9000C-690
BD01-099C-001 BD01-608C-411 BDO01-1000C-107
BDO01-6000C-429 BDO01-9000C-018 BDO01-9003C-060
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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneBDO01-9003: 76% Combed cotton 17% Polyamide 5% Polyester 2% Elastane
Sizes: 36-40 & 41-46
PLAYFUL VIVID STRONG
TRI01-5000C-510 TRI01-6000C-424 TRI01-9000C-041
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Main Collection
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
PLAYFUL VIVID DIFFERENT
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC TIMELESS DETAILED
FAD01-6000C-462 FAD01-9000C-042 FAD01-9001C-012
BC01-099C-007 BAK01-8000C-212 BAK01-9000C-459
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLORFUL GRAPHIC STYLISH
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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneHAS01-9000: 70% Combed Cotton, 17% Polyamide, 10% Polyester, 3% Elastane
Sizes: 36-40 & 41-46
FUN EXPRESSIVE STYLISH
SH01-068C-411 HAS01-9000C-035
FO01-068C-411
FIO01-9000C-007
FIO01-4000C-080 FIO01-7000C-311
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC FITTED FUN
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Main Collection
LIVELY FLORID BOLD
FO01-901C-041
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
POWERFUL GRAPHIC SOCIAL
CKT01-3000C-680 CKT01-9000C-018
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FLO01-3000C-691 FLO01-7000C-442
Composition: 87% Combed cotton 10% Polyamide 3% Elastane
Sizes: 36-40 & 41-46
PASTEL SOFT LIVELY
HEA01-9001C-016 HEA01-9002C-018
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
LOVELY EXPRESSIVE FUN
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Main Collection
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
POWERFUL GRAPHIC ROMANTIC
AHR01-4000C-615 AHR01-9000C-009
AR01-067C-462
ARY01-6001C-427
ARY01-2000C-060
ARY01-9000C-531
ARY01-2001C-830
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
CLASSIC STYLISH LIVELY
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Main Collection
ARY01-3001C-035
SHR05-9001C-018 STR05-6001C-429
TRI05-9001C-041 SPC05-9001C-990
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Main Collection
CAS05-7001C-441
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
FITTED COMFORTABLE COOL
ATS05-6001C-462
MDI05-1001C-102BDO05-9001C-018
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For consumers in need of more discreet styles, HS created Essentials. Three simple designs made of easy-to-wear colors presented small dots, thin stripes or optic.
Shot by:Kento Mori
DISCREET TIMELESS EASY
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Essentials
DOT01-9000C-041 DO01-606C-427 DO01-909C-009
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
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Essentials
TST01-9000C-041 SB01-606C-427 SB01-999C-001
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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
OPT01-9000C-041 OP01-606C-462 OP01-909C-009
Composition: 70% Combed Cotton, 27% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
FIC01-3000C-690 FIC01-6000C-411 FIC01-9000C-018
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLORFUL GRAPHIC DYNAMIC
Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.
The core idea behind Athletic is that it should be a new canvas for customers to express themselves just as they do with the combed cotton socks but through a more active-friendly sock. Skate, shoot some hoops or simply walk down the street in the comfort of HS Athletic.
ARCH SUPPORT AND CUSHIONED SOLE
Shot by:Johnny Wohlin
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ATBD27-099C-001
ATSA27-068C-411
ATBOD27-1000C-107
ATSTR27-2000C-741
ATBOD27-6000C-412
ATSTR27-9000C-038
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Athletic
Composition: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane
Sizes: 36-40 & 41-46
ATTRI27-5000C-510
ATTRI27-9000C-041
ATOPT27-1000C-107
ATOPT27-9000C-041
ATCHA27-1000C-107
ATCHA27-3000C-831
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Composition: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane
Sizes: 36-40 & 41-46
ATSBG27-4000C-615
ATSBG27-2000C-741
ATFLA27-4000C-612
ATFLA27-9000C-009
ATHLO27-6000C-464
ATHLO27-9000C-009
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Athletic
Composition:ATSBG27: 64% Combed cotton 32% Polyamide 3% Rubber 1% ElastaneATFLA27: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane ATHLO27: 68% Combed cotton 28% Polyamide 3% Rubber 1% Elastane
Sizes: 36-40 & 41-46
ATBAK27-1000C-102
ATBAK27-2000C-741
ATPAB27-7000C-442
ATPAB27-2000C-741
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Composition: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane
Sizes: 36-40 & 41-46
Shot by:Curtis Buchanan
SMART SOPHISTICATED SLEEK
Dressed is a range of tailored socks. This line was conceived with business attire in mind. This series was created specifically for men and therefore sees its length increased, sitting higher on the leg.Design-wise, colours and patterns have been discreetly arranged for a more subtle rendering and the black label adds a final touch of sophistication. On the quality side, Dressed Socks are long-lasting products created with a distinguished approach directed to customers expecting high-quality socks wearable with formal attire. Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, pro-duced along the northern coastal valleys of Peru in unique growing conditions, makes these socks highly resistant yet incredibly soft and silky.
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Dressed
BDO34-9000C-014
DIH34-2000C-741
BDO34-6000C-426
DIH34-3000C-681
BDO34-1000C-273
DIH34-1000C-039
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Dressed
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SQ034-2000C-429
MOK34-3000C-687
SQ034-7000C-441
MOK34-7000C-310
SQ034-9000C-001
MOK34-6000C-426
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HEB34-6000C-463
HEB34-9000C-691
RIB34-6000C-429
GRA34-6000C-410
GRA34-3000C-681
RIB34-9000C-016
GOE34-5000C-421
GOE34-9000C-008
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HS offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of HS adult line.
CUTE FREE HAPPY
Shot by:Kento Mori
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KSTR02-6000C-424 KARY02-2000C-060
KARY02-6000C-459
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
SizesB: 0-12 M, 12-24 M
K: 2-3 Y, 4-6 Y, 7-9 Y
VIVID FREE STYLISH
KBDO02-6000C-411
KBDO02-9000C-060
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Kids
BBDO02-6000C-411BSTR02-6000C-424
KSTR02-9000C-018
BSTR02-9000C-018
BARY02-2000C-060
BBDO02-9000C-060 BARY02-6000C-459
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KHEA02-4000C-615
KFLO02-7000C-442
KFLO02-3000C-691
KBLE02-6000C-427
KBLE02-3000C-070
KSOP02-6000C-427
KSOP02-3000C-080
BHEA02-4000C-615
BSOP02-6000C-427 BBLE02-6000C-427 BFL002-7000C-442
BSOP02-3000C-080 BBLE02-3000C-070 BFLO02-3000C-691
HS Underwear come in a variety of key patterns and colours. Bringing happiness and quality to every corner of your underwear drawer.
The HS Underwear collection holds women’s hipster, men’s boxer briefs and men’s boxers. All styles are available in a variety of successful HS designs -from Big Dot to Optic- as well as new, seasonal patterns for Spring/Summer 2016.
COMFORTABLE GRAPHIC PLAYFUL
Shot by:Kento Mori
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Underwear
Composition: 95% Cotton, 5% Elastane
Sizes: Small, Medium, Large, Extra Large
FITTED VISUAL PLAYFUL
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BSK67-4000C-615BSK67-6000C-428
OPT67-6000C-420 OPT67-9000C-041 LIY67-6000C-462
LIY67-1000C-107
TRI67-6000C-427
ZIG67-6000C-424
BDO67-6000C-462 MUWJB-BDO-099C-007BDO67-1000C-107
ZIG67-7000C-314
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Underwear
PAB67-6000C-421
CHA67-9000C-009CHA67-6000C-460
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Underwear
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AHR67-4000C-620
Underwear
FLA67-9000C-009FLA67-6000C-429DOT67-9001C-041 DOT67-9000C-014 MUWJB-DOT-065C-460
AHR67-9000C-009DOT67-6000C-420 SHR67-6000C-464 CKT67-9000C-007
HLO67-9000C-016
TRI66-6000C-427
Composition: 100% Cotton
Sizes: Small, Medium, Large, Extra Large
VIVID FREE STYLISH
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LIY66-6000C-462
LIY66-1000C-107
MUWWB-DOT-065C-460DOT66-9000C-014
SHR66-6000C-464
BDO66-6000C-462 MUWWB-BDO-099C-007BDO66-1000C-107
ARH66-4000C-620 ARH66-9000C-009PAB66-6000C-421
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Underwear
Composition: 95% Cotton, 5% Elastane
Sizes: Extra Small, Small, Medium, Large
COMFORTABLE FEMININE GRAPHIC
LIY68-1000C-107
LIY68-6000C-462OPT68-6000C-041 OPT68-9000C-420
BSK68-4000C-615BSK68-6000C-428
BDO68-1000C-107 BDO68-6000C-462 BDO68-9000C-007
TRI68-6000C-427 ZIG68-7000C-314 ZIG68-6000C-424
ARH68-9000C-009 ARH68-4000C-620CKT68-9000C-007
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Underwear
DOT68-9001C-041 DOT68-9000C-014 DOT68-6001C-460
DOT68-6000C-420 CHA68-9000C-009 CHA68-6000C-460
FLA68-6000C-429FLA68-9000C-009 SHR68-6000C-464
PAB68-6000C-421 HLO68-9000C-016
Shot by:Curtis Buchanan
HS is proud to present the Spring/Summer 2016 edition of Special Special. Through this dedicated line, the brand offers a series of exclusive designs to select retailers, HSconcept stores and hssweden.ca. The extraordinary designs, created specifically for Special Special, bear their own label. Special Special is updated seasonally withfresh styles and designs.
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DOT35-9000C-459 DOS35-9000C-459 SBG37-6000C-459
DOT35-1000C-459 DOS35-1000C-459 ATS37-7000C-459
Composition:DOT35, DOS35: 75% Combed cotton 23% Polyamide 2% ElastaneSBG35, ATS35: 80% Combed cotton 17% Polyamide 3% Elastane
Sizes: 36-40 & 41-46
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Special Special
Composition:MBL35: 83% Polyester 15% Cotton 2% Elastane
ICE36: 50% Combed cotton 35% Lurex 13% Polyamide 2% ElastaneHDG36: 80% Combed cotton 5% Lurex 13% Polyamide 2% Elastane
Sizes: 36-40 & 41-46 MBL35: One Size
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ICE36-3000C-459 HDG36-9000C-459
MBL35-2000C-459 MBL35-6000C-459MBL35-3000C-459
EASY SURPRISING FUN
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Gif t Packs
XCAS09-9000C-018
XETY09-6000C-411
XCAS09-9000C-018
XETY09-6000C-411 XBDO09-9000C-009 XBDO09-9000C-018
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ARH61-9000CA-009: S
ARH61-9000CB-009: M
ARH61-9000CC-009: L
ARH61-9000CD-009: XL
Men's Boxer Brief & Sock Combo Box
Sock size: 10-13
Underwear Sizes: S, M, L, XL
Underwear Compostion: 95% Combed
Cotton, 5% elastane
Sock compostion: 80% Combed Cotton,
17% Polyamide, 3% Elastane
XFAT08-6000C-460 XFAT08-6000C-460
XMOT08-7000C-060 XMOT08-7000C-060
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Gif t Packs
XVAL08-4000C-612 XVAL08-4000C-612
XEAS09-6000C-070
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XEAS08-6000C-070
Art Direction:HS Creative Team
Photography:Kento Mori (Main Collection, Kids, Underwear), Johnny Wohlin (Athletic),Curtis Buchanan (Dressed, Special Special)
Production Manager:Akeem the Dream
Styling:Shino Suganuma & Akeem the Dream
Hair and Make Up:Natsu
Models:Heath (Surge), Josey (Surge), Federico Boden, Freddie Mac, Keisuke Baba,Yoshifumi Egawa, Kasekicider, K.A.N.T.A, PELI, DJ Kyoko, Ryutaro, NathalieKicc
Shot on location in Tokyo Japan, Stockholm Sweden and Los Angeles US
Product photography:Johnny Wohlin
SOCKSPRODUCT INFORMATION
Combed CottonColorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.
SIZE GUIDEAdult Unisex Sizes
CAN 36-40 41-46US M 9-11 10-13US W 5½-9½ 10-12½EUR 36-40 41-46
KIDSPRODUCT INFORMATION
Combed Cotton Colorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.
Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors.
SIZE GUIDEKids Sizes
B: 0-12 M, 12-24 MK: 2-3 Y, 4-6 Y, 7-9 Y
ATHLETICPRODUCT INFORMATION
Light compression, Arch support and Cushioned soleSporty Expressive Dynamic
Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.
SIZE GUIDEAdult Unisex Sizes
CAN 36-40 41-46US M 9-11 10-13US W 5½-9½ 10-12½EUR 36-40 41-46
DRESSEDPRODUCT INFORMATION
Pima CottonSmart Sophisticated Sleek
Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, produced along the northern coastal valleys of Peru in unique growing conditions, makes these HS highly resistant yet incredibly soft and silky.
UNDERWEARPRODUCT INFORMATION
HS underwear comes in a variety of key patterns and colors, bringing happi-ness and quality to every corner of your underwear drawer.
Women’s HipsterComfortable Feminine Graphic
HS Hipsters have a comfort fit, perfect for everyday.
Men’s Boxer BriefFitted Visual Playful
HS Boxer Briefs have a fitted silhouette for a slim look.
Men’s BoxerVivid Free Stylish
HS Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.
SIZE GUIDEWomens Sizes
Size XS S M L CAN 2 4 6 8
Mens Sizes
Size S M L XLCAN 28-30 32-34 36-38 40+
HS
- S
prin
g / S
umm
er 2
016
- 90 -
Product Info
- 91-
HS
- Sp
ring / S
um
mer 2
016Bye Bye!
United Legwear andUnderwear Company, LLC
48 West 38 th Street, 3rd FloorNew York, NY 10018
212.391.4143
canadasales@unitedlegwear.comwww.hssweden.ca
Facebook:Instagram: @hs_sweden
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