hsbc
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D
Case study on
• INTRODUCTION
• KEY ISSUES OF THE CASE
• POSSIBLE SOLUTION FOR CASE
• BEST POSSIBLE SOLUTION
• QUESTIONS FROM THE CASE
The Hong Kong and Shanghai Corporation Limited
INTRODUCTION
Established in 1865 in Hong Kong and Shanghai
Organized within four business groups
Commercial banking
Global banking and market
Retail banking and wealth management
Global private bank
Financial Aspects
Fourth largest bank by assets( $ 2,348.98 billion)
Second Largest in terms of revenues ($ 146.50 billion)
Largest in terms of market value($ 180.81 billion)
Unique Brand Name
DIVERSITY IN CULTURE
Use diversity as a competitive differentiator, both in employment and in customer markets.
• Diversity initiatives and programmes are driven by our Diversity Committee which comprises senior executives from across the company
Gender Disability Underprivileged
The Ad Campaign
• ‘The world’s local bank’ – 2002• These advertisements depicted the
characteristic features of the that particular country in which it was aired.
• In Malaysia, it also used the tagline ‘Bank sedunia memahami hasrat setempat’ -> meaning ‘A global bank that understands local needs’.
What are the initiatives taken by HSBC to target consumers across various countries ?
Add campaign through print and electronic media
Employed local people
Use of electronic channel
Conduct programs
What were the drawbacks of the “THINK GLOBALLY, ACT LOCALLY” strategy adopted by William Purves?
• In late 1980s, when William Purves took over as chairperson
of HSBC, it was relatively unknown outside Asia.
• Mr. William acquired dozen of bank brands and changed
HSBC into a global bank .
• HSBC consolidated about a dozen brands that it had acquired,
5500 offices, and 1200 financial services subsidiaries which
were spread all over the globe , with a philosophy of “think
Globally ,Act Locally”
Drawbacks
Brand Confusion
HSBC went online & challenge was to use internet to become a borderless bank
HSBC Re-Brand
• The re- branding elements was associated with the risk
• Trust element was very critical In the case of financial services
The world’s Local Bank
• It employed local people where it had presence.• Philip Spencer – ‘We pride ourselves on local
people who speak the local language working in a world bank’.
• Importance of understanding the local culture.• ‘Precise and effective communication along with
a detailed cultural understanding is crucial to forge the necessary relationships which will ensure the company achieves success’.
SWOT ANALYSISSTRENGTH
1.Strong brand name and good financial position
2.Present in various business groups like commercial banking, investment banking,
financial services and private banking
3.Diverse customer base decreases risk
4.Employs over 275,000 people globally
5.Has over 7500 offices in around 87 countries
Weakness
1.US a declining market
2.Weak retail banking as compared to competition
Opportunity
1.Expansion in other countries
2.Diversifying portfolios for customers
3.Lower interest rates will boost market share
Threats
1.Changing govt regulations and financial crisis like recessions
2.Stiff competition from global leaders
THANK YOU
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