huh? you want me to be a social media ambassador?

You Want Me To

‘BE SOCIAL”

At The Trade Show?

@GerryMoran

A How To Guide To Be An On-site Social Media Contributor

For Your Company At Your Next Event Or Conference.

Ready to be a news reporter?

Tell The Story For Others Report on things that others can virtually experience

• What are they missing?

• Where can they go to see

video, pictures or blog posts?

• What are the key points and

take-aways?

• Be available for questions.

• What’s the vibe?

• Build up the story so they

want to attend the next time.

@GerryMoran

The

#CommonDenominator.

#SAPPHIRENOW + #HANA

= Good Tweet!

Follow & Use The Right Hashtag Hashtags are the common denominator for all event messages

(if you were attending SAP’s SAPPHIRE NOW)

@GerryMoran

You need to take some photos!

Take 3 Photos At Every Session Be creative and capture the moment for others

• Sit up front at every session

• Walk up to front if needed

• Take close-up photos

• Tweet pic with hashtag

• Instagram with hashtag

• Email to your channel

manager

@GerryMoran

What’s interesting to shoot?

What Should You Photograph? If you don’t photograph things, who will? (be interesting)

Charts & Graphs

Event-related branded Items

Speakers

Employees

Scene-setting Photos

Group shots

Be creative

@GerryMoran

Who is using Instagram?

100M as of April, 2013

Should you always be Tweeting?

No! Just 2-3 Tweets Per Session

Speaker quote

Bullet point from slide

Question from crowd

Picture

Key fact or figure

Your insight

Be positive!

@GerryMoran

Whose Twitter channel to use?

Use your own

social media

channels

How about the big interview?

The Big Interview Interview attendees for YouTube and blog content

• Anyone can and should do

• Introduce yourself

• Commit to a 60- to 90- second interview

• Tell them your questions

• Tell them how you are going to use the video

• Ask them to complete the release form if required by your company

OK, but what do I Tweet?

Share other Tweets.

Retweet With A Purpose Add a little something to each RT. Don’t be an echo chamber

@GerryMoran

Personalize your Tweets!

Personalize The Experience Be casual, fun and don’t overuse technical language

@GerryMoran

Listen. Respond. Engage.

Respond and Engage Quickly respond to questions and comments

@GerryMoran

Don’t be a wallflower.

Participate In The Conversation Pay attention to topics, hashtags and posts … and engage

@GerryMoran

Communicate breaking news!

Break Announcements Update your contacts in real time with any event news

@GerryMoran

What about having fun?

Yes! Have Fun! Humanize the event by adding a little personalization

@GerryMoran

Listen to the presenters and …

Quote The Presenter Pass on key quotes from event sessions

@GerryMoran

Should you direct message?

Yes! Direct Message Direct message to break through their email clutter

@GerryMoran

Should you drop names?

Yes! Drop Names! Mention Twitter handles of speakers, etc. in your Tweets

(just remember to not to start the Tweet with their handle)

@GerryMoran

And, at the end of the event…

Say Thank You! Message clients, analysts, and influencers privately to break

through their email clutter

@GerryMoran

Things to avoid!

Twitter Don’ts

• DON’T go overboard on your number of posts. This is quality over quantity.

• World Tour was great!!! #SAPWT (10 times!)

• DON’T post anything negative or derogatory about SAP, presenters or presenter companies

• Did NOT agree with speaker’s point on #mobility! #SAPWT

• DON’T post pictures of people if they have asked you not to

• DON’T be overly technical

• Wow! Looking forward to first EDW processing in-memory!

• DON’T provide information that could violate NDA terms

• Guy Kawasaki spoke about what you can expect o see from SAP next year! #SAPWT

• DON’T delete or suppress negative comments that you may receive

• @GerryMoran …. What you TALKING about??? #SAPWT

@GerryMoran

Listen through the clutter?

Use Hootsuite To View Tweets

Download:

Hootsuite For iPad & iPhone

(iTunes)

Add a stream for your hashtag

@GerryMoran

What social ‘equipment’ to bring?

Bring The Right Stuff Pack light and use your tools to do double-duty

Mobile device to connect

to Internet

Charger

or battery

I’d use your

smartphone

instead to take

videos

List of hashtags,

speaker names,

and anyone else

you want to

reference

Get to the event 30

minutes early to take pics

and record videos &

interviews. Plan to stay

until the end!

Bring a creative

attitude and

make your

editorial mark!

Mic to help with

bacground noise

@GerryMoran

Good luck!

What’s Your Next Step?

@GerryMoran

So, What Is Your Next Step?

Contact me at

gerry.moran@marketingthink.com or 215-

817-4085 to set up a social media coaching

session.

@GerryMoran

Thanks!

@GerryMoran

gerry.moran@marketingthink.com

MarketingThink.com

Social Media And Marketing Coaching Blog

@GerryMoran

215-817-4085