hul

HINDUSTAN UNILEVER Ltd

Group E1Nirmit Jain

Rakesh SalechaRamanuj Vidyanta

Shivakumar V I AwatiSiddharth Chhottray

Suchismita Roy

COMPANY’S BACKGROUND• India's largest Fast Moving Consumer Goods

Company incorporated in 1933.

• More than 20 distinct categories in Home & Personal Care Products and Foods & Beverages.

• Turnover - Rs. 17,523 crores (2009-2010).

• Subsidiary of 40€ billion Unilever group(52% Holding).

Contd…• Reach across 6.3 million retail outlets including

direct reach to over 1 million.

• Two R&D centres in India - Mumbai and Bangalore.

• More than 15000 direct employees including more than 1400 managers.

• HUL completed 75 years of corporate existence in India in 2008.

Company’s Vision

Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

Four Pillars of the vision-

• We work to create a better future every day

• We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

• We will inspire people to take small everyday actions that can add up to a big difference for the world.

• We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.

Organizational StructureDirectors Functional Heads

Organizational Culture• Individuals value colleagues as individuals

• Friendly and informal corporate behavior

• Personal network throughout the company

• Equal right to take advantage of learning opportunities and progress

STAKEHOLDERSThe various stakeholders of HUL –

Consumers

Business Partners

Employees

Ecosystem

Society

Investors

COMPANY’S DOMAIN

FOOD BRANDS

PERSONAL CARE BRANDS

HOME CARE BRANDS

Water Pureit -Breakthrough offering of HULUnique benefits – Complete protection from all water-

borne diseasesUnmatched convenience and

affordability.

CompetitorsDaburZanduJohnson and JohnsonCavin CareProctor & GambleBritanniaITCGillette

MANAGING INTERDEPENDENCIESMergers And Acquisitions

• 1992 – Brook Bond acquired Kothari general foods• 1993 – Tata Oil Mills Company merged with HUL• 1993 – Kissan from UB Group

Dollops Ice Cream from Cadbury India• 1993 - Brooke Bond India and Lipton India merged

to form Brooke Bond Lipton India Limited (BBLIL)• 1994 – Formed a 50:50 joint venture with US-

based Kimberly Clark Corporation• 1995 – HUL & Lakme formed a 50:50 joint venture

Contd…• 1998 – Lakme sold its brand to HUL and divested

its 50% stake to HUL• 1998 - Merger of Pond's (India) Limited (PIL) with

HUL• 2000 – Government awarded 74% equity in

Modern Foods to HUL• 2003 – Acquired the Government’s remaining

stake in Modern Foods• 2003 - Acquired the Cooked Shrimp and

Pasteurised Crabmeat business of the Amalgam Group of Companies

HORIZONTAL DIFFERENTIATION

HUL’s Central functions – Finance

Human Resource

Research

Information Technology

Legal and Secretarial

Corporate Affairs

STRATEGIES IN THE CHANGING GLOBAL ENVIRONMENT• “Our strategy for growth now is focused on product

innovation, new consumer and retail trends and aggressive marketing and promotions” - Sudhanshu Vats , Category Head , Home Care

• “We have done key innovations across the product portfolio and it is working for us,we successfully migrated from Rin Supreme to Surf Excel and Wheel Smart Srimati—which was rolled out in 2006 is also on the right track.” – Vats

Contd….• The laundry business is witnessing a surge in

demand from cities and HUL is focusing on Tier I and II cities to tap that demand

• HUL had taken a price hike across its soap brands. Lux, Dove all had seen hikes between 3 and 7%

• The company has already started putting a strategy in place which includes grammage correction, pricing unit packs at lower price points and increasing promotions for value brands

INNOVATION AT HUL• Integrated global R&D organization

which comprises of more than 6,000 scientists and technologists

• R&D centres in China (Shanghai) and India (Bangalore and Mumbai), Latin America (Sao Paolo) and Africa (Durban)

• Spends around €1bn on R&D, and files between 250 and 350 new patent applications annually

CORPORATE PURPOSE

HUL’s corporate purpose states that tosucceed requires – “the highest standards ofcorporate behaviour towards everyone wework with, the communities we touch, andthe environment on which we have anImpact”

CORE VALUES OF HUL• Always working with integrity

• Positive impact 

• Continuous commitment

• Setting out aspirations 

• Working with others

• To build capability of our people so as to enable them to grow markets with innovative solutions.

• Make a difference to India

• To create a competitive, profitable and sustainable business.

Terminal Values Instrumental Values

• Nurture, care and drive our people to fulfill their optimal potential.

• Build capabilities of our people.

• Ensure employee health and safety.

• Instilling values

CSR ACTIVITIES• Education and rehabilitation of special or

underprivileged children

• Care for the destitute and HIV-positive, and rural development

• National calamities - contributes through various welfare measures

Contd…• Shakti – Micro enterprise opportunities for rural women

• Shakti Vani Programme – Health and Hygiene education

• Lifebuoy Swasthya Chetana – Rural health programme

APPROACH TO EMPOWERING WOMEN

Awards & recognition2010:World HRD Congress 2010• HUL won two prestigious awards at the World

HRD Congress 2010:Customer and Loyalty Award• HUL won Customer and Brand Loyalty Award in

the consumer non durables sector. Padma Bhushan• HUL’s Ex-Chairman, Vindi Banga received the

highest civilian award from Govt. of India in March-April

THANK YOU !!!