human inference - product update what do i know about my customers
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What do I know about my customers?
Product Update HIquality Suite 6.3
Sten EbenauSales ConsultantMarch 2009
Agenda
• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers
Agenda
• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers
Human Inference Solutions
Data Quality Data Quality on DemandMDM for Customer Data
Human Inference SolutionsCustomer Organisation
=Data Quality
Customer Organisation
= Internet
Data Quality On Demand
Customer Organisation
=MDM for Customer Data
Agenda
• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers
Human Inference Product Suite
Sushi
DQ Platform
HIqualitySuite 6
Flexible & Agile
HIqualityBase 5
DQ Lifecycle
Intelligent
Retrieval
Name/IT
itACA
Improvements within Suite 6
• Possible to change DataQuality processes when there is a change in:– Business processes– Regulations– Mergers and Take-overs
• Possible to develop DataQuality processes without deep technical knowledge of:– DataQuality Solutions– Applications– Development skills
• Internationalization– International data– Larger amount of data
HIquality® Suite 6
HIquality Suite 6
Compliance
• First Time Right• Customer Self Service• Marketing Optimization
• Agility
OperationalExcellence
• Up-Selling• Cross-Selling
• Decision Support
CustomerIntimacy
MasterData
Data QualityFirewall
Insert Party• Basel II• Privacy
• Fraud Prevention• Sarbanes-Oxley• Anti-Terrorism
• AML
Business ContextBusiness Context
Insert Party Business Function
Business ModelingBusiness Modeling
Insert Party Composition
ModelModel
Deployment/Deployment/TestingTesting
Insert Party Data Quality Service
InstantiateInstantiate
Network ObjectNetwork Object• SOAP/WSDLSOAP/WSDL• Java ClassJava Class• C++ ClassC++ Class
AdaptAdapt
Agenda
• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers
Data Quality Life Cycle
HIquality® Suite 6
HIquality Inspect
• Measuring and analyzing• Identifying the data
quality problems.• Measuring the data
quality by comparing with internal and external standards.
• “Bad Behavior” in data use will pup up.
HIquality Transform
• Filtering and transformation of data• Parsing, transform and filter data which is
identified by HIquality Inspect.• Pre-process data before actual cleansing. • Data Characteristics found in the inspection will
drive the transformation process.
HIquality Name
• Validation, standardisation and correction of person and company names.
• Errors in the name format will be corrected following country specific rules.
• Corrections in capitalization and interpunction• Available for NL, DE, BE, GB, FR
HIquality Name
• Knowledge is needed, country specific– First names– Family names– Titles– Academic titles– Additions, abbreviations– Company words
Examples
• Int. Transp. Ond. Joh. Tilburg Hardinxv. / Giessend. e/o
• Art Gallery Jones• Art G. Jones• prof. ing. dr. mba Ab A. B. A B jr.
HIquality Address
• Validation, correction and standardization of addresses
• Changing address format changes• Avaibale for NL,DE,BE,FR,GB together
with >240 countries via address WorldWide
HIquality Address
• Knowledge is needed, country specific– Street name, street type– House number in front of behind street– House number additions– Postal code numeric or alphanumeric– Building names– Country in iso code of original language
Examples
Human Inference Utrechtseweg 310
NL-6812 AR Arnhem
LEDA Engineering LTDApplefordAbingdon
OX14 4 PG
Pan Josef NovakLadova 3/64
251 66 SENOHRABYCZ
Suomen Posti OYTuotteet / Mediapalvelut /
Osoitepalvelut
HIquality Identify
• Detection of possible duplicates• Identification of candidate duplicates with
intelligent faulttolerant matching techniques. • Available for 16 European countries and the
USA
The Power of Knowledge
Double
Doubt
Unique
HIquality• Single Customer View• Quick, not dirty• Little manual effort
Traditional• Reduced trust• Inefficient processes• High Manual Effort
BMW ≠
Bayerische Motorenwerke
Art Gallery Jones =
Art G Jones
BMW =
Bayerische Motorenwerke
Art Gallery Jones ≠
Art G Jones
HIquality Merge
• Merging records wich can be seen as identical. (identified by HIquality Identify)
• Business rules are used to determine how the records are being merged.
Voorbeeld
OperationalSystem
A
OperationalSystem
B
OperationalSystem
C
ESB
CDI Database
Data model
Cre
ate
Re
ad
Up
da
te
De
lete
A - 113 B - 76 C - 986
Romford 113A Gubbins LaneJ. Jameson
Romford, RM3 5TH76B Gubbins LaneJ.H. Jameson
Romford, RM3 5TH986C 1, Gubbins LaneJohn H. Jameson
A - 113 B - 76 C - 986
Record: System B - 76
Name: J.H. Jameson Address: Gubbins LaneCity: RomfordPostal code: RM3 5TH
Record: System C - 986
Name: John H. Jameson Address: 1, Gubbins LaneCity: RomfordPostal code: RM3 5TH
Record: System A - 113
Name: J. Jameson Address: Gubbins LaneCity: RomfordPostal code:
RomfordJ.
CDI
Gubbins LaneJameson
Source records (keys and attributes)
Golden Record
Marketing / Sales Finance Service
Customer Data Records
12 1 RM3 5TH H.
HIquality Enrich
• Making your data accurate and up to date. • Adding data to the records, such as phone
numbers, Chamber of Commerce and credit information.
HIquality Report
• Reporting about the different steps done in the Data Quality life cycle
Agenda
• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers
HIquality Composer
• Graphical user interface for modelling DataQuality processes.
• Modelling and maintain compositions– Re-use and share– Testing
• Publishing compositions as a service– Accesible through
• SOAP• JAVA• .NET• FileConnector
HIquality Composer
• Demonstration– Insert Party– Blacklist matching
Agenda
• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers
Internationalization
Names
Danko Basič – Danko Basic – Basic First – Basic Design
Jan Chef d’Hotel
John van Zandt - Zhiang Van Tranh
Naming Conventions
PatronymicGrigor Atanasov Margaritov
Sergei Ivanovich KutsnetsovOlga Ivanovna Kutsnetsova
Olav Svenson
Anna Thorgeirsdottir
x
Helga Nilsdottir
Björn Olavson
x
Sven Björnson
Majbritt Olavsdottir
Quadratestadt Mannheim
Quadratestadt Mannheimcomplete address stre
ethn
rPost
al
code
place
St. Hedwig-KlinikA 2 3-768163 Mannheim
A 2 3-7 68163
Mannheim
WSB & Partner SteuerberatungsgesellschaftB 2 1668159 Mannheim
B 2 16 68159
Mannheim
Crack's in Eishockey und Inline EquipmentC 4 1568159 Mannheim
C 4 15 68159
Mannheim
mbH VideothekS 3 8-968161 Mannheim
S 3 8-9 68161
Mannheim
e-starts NetSolutions & Media DesignU 5 1668161 Mannheim
U 5 16 68161
Mannheim
Chinees voorbeeld
高为民= “Gao Weimin”
Family name
Gao
Given name
Weimin
Family name
Gao
Given name
William
潘炜= “William Pan”
陈伟盛= “Chen Weishen”
Het ‘nieuwe Europa’!
Shell Gas Sp. z.o.o.Shell Gas Sp. z.o.o.
Adres: Adres: Ul. Ul. ModliModlińńska 344ska 344
03-152 03-152 WarszawaWarszawa
Use of non-ANSI Use of non-ANSI diacriticsdiacritics
Cyrillic variants – Cyrillic variants –
Belarus, Bulgaria, Belarus, Bulgaria,
Macedonia, Russia, Macedonia, Russia,
Serbia, UkraineSerbia, Ukraine
Shell България ЕАДShell България ЕАД
Адрес: Адрес: Кв. "Хаджи Кв. "Хаджи Димитър“Димитър“
ул."Резбарска" 5ул."Резбарска" 5
София 1510София 1510
БългарияБългарияShell Hellas AE., Shell Hellas AE.,
Τμήμα Δημοσίων Σχέσεων, Τμήμα Δημοσίων Σχέσεων,
Αγ. Κυριακής & Χαρίτων 6-Αγ. Κυριακής & Χαρίτων 6-8, 8,
175 64, Π. Φάληρο 175 64, Π. Φάληρο
HIquality Address Worldwide
• One Solution for over 240 countries• Available on-premise
– Complete functionality– Reliable performance
• Available as webservice– Low cost solution– Easy in use
• Flexibility through HIquality Composer
HIquality Address Worldwide
• Demonstration
Identify for non-Latin Character Sets• Business is getting more international
– New EU countries are driving this• Non-Latin data is growing every day. • How to match this in a mixed environment?
Korean English
은행 bank
개발 development
산업 industry
학교 school
사무실 office
Solution• Transliterate non-latin to latin
data with international standards in mind.
• Intelligent matching on latin data.
Identify for non-Latin Character Sets
Identify for non-Latin Character Sets• Demonstration HIquality Transliteration
The future
• There is more than only name and address.– Email validation– Phonenumber validaton– Social Security, bancaccount validation
• Introduction of several HIquality Enrich solutions– Blacklist matching– Chamber of Commerce– Opt-out phone number
• Introduction of the Data Improver
Agenda
• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers
Questions & Answers
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