hurricane sandy
Post on 16-May-2015
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LINH LE &HANNA TAPANGHURRICANE SANDYPOWER SOLUTION
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BRIEF
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Find a solution to alleviate the limited power and connectivity problems for the victims of Hurricane Sandy
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INSIGHT
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People want to be connected with others either physically or interactively/digitally in times of distress.
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People often want to know how their friends and families are doing, to know if they are safe or harmed.
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In this day and age, our primary way of reaching out to our loved ones is through our mobile devices — our phones.
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STRATEGY
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Bring people together in order to achieve an ultimate task — to charge their mobile devices.
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SOLUTION?
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A mobile charger with multiple charging docks that speeds up the power up the more mobile devices are plugged in.
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IT’S SIMPLE...
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POWER UP SPEED
1X 2X 3 X 4X
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POWER UP SPEED
1X 2X 3 X 4X
It will work similar to a peer-to-peer file sharing program.
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The device is designed to charge at the maximum speed once all the USB outlets have been plugged into.
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POWER UP SPEED
1X 2X 3X 4X
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POWER UP SPEED
1X 2X 3X 4X
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POWER UP SPEED
1X 2X 3X 4X
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POWER UP SPEED
1X 2X 3X 4X
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It is designed like a peer to peer file sharing program. The greater number of seeder there are, the faster the download will be.
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It can be shared with your friends, or if you are really in a hurry, ask someone else who needs a power up.
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This way, you are literally helping each other.
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HOW IS IT DISTRIBUTED?
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Since Duracell has placed themselves as a company that can be trusted everywhere, especially in times of disasters...
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It will partner with Red Cross to distribute emergency kits to each family. Each kit will already have the P2P mobile charger included.
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You can further share this device through word of mouth.
HEY, DO YOU NEED TO CHARGE YOUR PHONE? I HAVE A MOBILE CHARGER THAT SPEEDS UP THE POWER DISTRIBUTION WITH MORE PEOPLE. WE CAN HELP EACH OTHER.
THANKS MICKEY! CAN ITELL THE OTHERS?
OF COURSE, THAT ISTHE PURPOSE OF THIS DEVICE AFTER ALL.
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...or social media once you’ve fully charged your device.
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8:56 AM3GROGERS
New TweetBen ScotterCancel
@stacey @doowopdedoo @linhle Guys! Mickey has a#Duracell #p2p #mobilecharger it charges faster with more people. Meet at 7/11 on 4th st.
@ # 24
Tweet
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Not only does the device provide power, it also solves connectivity problems.
What matters most, it brings people together.
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THANK YOU.
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