hybris and the future of commerce our implementation story · 2015-02-26 · 1 © 2015 ibm...
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1 © 2015 IBM Corporation
HYBRIS AND THE FUTURE OF COMMERCE
OUR IMPLEMENTATION STORY
2 © 2015 IBM Corporation
PRIORITIES AND TRENDS
CUSTOMERS KNOW BRANDS NOT CHANNELS
PURCHASE PATH IS NOT LINEAR
COMMERCE LANDSCAPE HAS SHIFTED
CUSTOMERS EXPECT EACH INTERACTION TOBE RELEVANT
Brands need consistent communication with theircustomers
Smartphone adoption has shifted the commerce landscape
Buying journey is different and uses many touch points everywhere
Need to address lifestyle choices and preferences
3 © 2015 IBM Corporation
VALUE OF PROCESSES TO YOUR COMPANY‘S OMNI-CHANNEL STRATEGY HIGH POINTS FOR VALUE
Source: RSR Research, June 2013
5 © 2015 IBM Corporation
OMNI-CHANNEL ORDER MANAGEMENT
6 © 2015 IBM Corporation
What percent of fashion do you think is purchased online?
5% 15%
30% 45%
7 © 2015 IBM Corporation
What percent of fashion do you think is purchased online?
5% 15%
30% 45%
B: 15%B: 15%
12 © 2015 IBM Corporation
Expected global revenue for mobile purchased goods in 2015?
$85 Billion $143 Billion
$199 Billion $374 Billion
13 © 2015 IBM Corporation
Expected global revenue for mobile purchased goods in 2015?
$85 Billion $143 Billion
$374 BillionC: $199 Billion
15 © 2015 IBM Corporation
OMNI-CHANNEL ORDER MANAGEMENT
PRINT INTEGRATION POWERFUL MASTER DATA MANAGEMENT07 08 09
EXCEPTIONAL CUSTOMER SERVICE
FULLY INTEGRATED MOBILE SOLUTION
CONNECT THE STORE04 05 06
OMNI-CHANNEL TOUCHPOINTINTEGRATION
FLEXIBLE, LIGHT-WEIGHT, SCALABLE PLATFORM
FULLY INTEGRATED, FUNCTIONAL COMMERCE B2C & B2B FRONTEND
01 02 03
MODERN COMMERCE REQUIRES…
16 © 2015 IBM Corporation
HYBRIS COMMERCE SUITEThe industry’s most modern, agile, comprehensive commerce platform
hybris delivers omni-channel commerce solutions: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business.
17 © 2015 IBM Corporation
Which of the following channels can be used with hybris Commerce?
Web Mobile
Call Center In-Store
Print Catalog Social
Gaming Console Refrigerators
Wearable devices
18 © 2015 IBM Corporation
Which of the following channels can be used with hybris Commerce?
Web Mobile
Call Center In-Store
Print Catalog Social
Gaming Console Refrigerators
Wearable devices
19 © 2015 IBM Corporation
THE HYBRIS DIFFERENCE
Single view of the Customer and Single view of the Business
Omni-Channel B2B / B2C Industry focused
Single, Agile, Scalable technology stack Proven integration with SAP CRM & ERP
The most functionally complete commerce platform in the marketplace
Total flexibility and choice across on-premise and cloud deployment models
hybris is the fastest growing commerce platform in a + $50B global market
21 © 2015 IBM Corporation
SPEED AND SCALE
*ORACLE EXADATA POC TEST RESULTS
23 © 2015 IBM Corporation
IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE
1
• Customer browses website
• Adds two suits to wish list
• Schedules appointment with personal shopper in-store
2
• Personal shopper receives appointment notice and clienteling information
• Ensures wish list inventory available in advance of appointment
3
• Personal shopper previews wish list items with client
• Demonstrates how one of the suits will match a previously purchased shirt and tie
• Assists client in viewing other suit/shirt/tie combinations
• Suggests shoe options
24 © 2015 IBM Corporation
IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE
4
• Client tries on various suit/shirt/tie options and makes a selection
• Snaps “selfie” and sends to friends who give it a “like”
• Requests suit alterations
5
• Finalizes suit/shirt/tie transaction on personal shopper’s tablet with cash, credit, debit, and/or gift card
• Requests hard copy and/or electronic receipt
• Adds shoe selections to client’s wish list
6
• Client receives text message that suit is ready for pickup and a discount offer on the shoes in their wish list
• Selects shoes from wish list, checks in-store availability, and finalizes purchase
• Picks up suit and shoes at customer service desk
25 © 2015 IBM Corporation
STRENGTH ACROSS ALL CUSTOMER SEGMENTS AND INDUSTRIES
SME
GLOBAL ENTERPRISES
DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO
DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO
29 © 2015 IBM Corporation
VIDEOLUX HYBRIS IMPLEMENTATION
30 © 2015 IBM Corporation
Omni-channel business model to optimise selling potential.
Focus on on-line, mobile and social.
Existing product was not flexible enough to answer to demands of marketing and sales.
BUSINESS NEED
SCOPE
B2C store with around 20 000 products
Integration with SAP ERP (Retail)
COMPETITORS
Intershop
Oracle
31 © 2015 IBM Corporation
Why IBM
IBM`s approach:
Implementation time of 10 months using hybris Commerce Accelerator and an agilemethodology.
Start of Requirements Gathering: 28 May 2014
Go-Live: 26 February 2015
IBM`s differentiators:
Leader in digital commerce, has know-how.
Largest SAP partner globally, has the capacity to execute complex implementationprojects involving hybris & SAP ERP/CRM, analytics.
Is currently building up a pool of hybris resources across Europe and has a backlog of asuccessful project in the region.
Focused on mobile commerce
32 © 2015 IBM Corporation
REVIEWS AND COMMENTS
SOCIAL INTEGRATION
HIGH RESOLUTION IMAGES & VIDEOS
CONTEXTUAL BANNERS
PRE-ORDER & LATE DELIVERY
PRODUCT NOTIFICATIONS
33 © 2015 IBM Corporation
CONTEXTUAL
34 © 2015 IBM Corporation
AVAILABILITY BY STOREPRODUCT DESCRIPTION
/ EDITORIAL CONTENT
35 © 2015 IBM Corporation
CROSS-SELL, UPSELL & NEWEST
36 © 2015 IBM Corporation
AUTOMATICALLY ASSIGN VOUCHERS TO CUSTOMER GROUPS
USE ASSIGNED VOUCHERS OR COUPON CODES
37 © 2015 IBM Corporation
FACETED SEARCH PER CATEGORY
OMNI-CHANNEL
38 © 2015 IBM Corporation
PRODUCT BOOSTING
smartphone
39 © 2015 IBM Corporation
ONE PAGE CHECKOUT
MULTIPLE PAYMENT OPTIONS
40 © 2015 IBM Corporation
QUESTIONS?
41 © 2015 IBM Corporation
THANK YOU
42 © 2015 IBM Corporation
SAP/HYBRIS LEADS GARTNER MAGIC QUADRANT
FOR DIGITAL COMMERCE
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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