hyper island 'going online with marketing' presentation

Going OnlineWith MarketingHyper Island Master Class #HIMC

Tuesday, April 12, 2011

DIGITAL STRATEGISTw/ a splash of fashion and music at

LoveTheCool + Villani Productions

@MichelleMMM

http://LoveTheCool.net/StrategyLEARN MORE >Tuesday, April 12, 2011

THE CHANNELS

• SOCIAL NETWORKS

• COMMUNITY

• GEO

• WEBSITES

• VIDEOS

• MOBILE APPS

ME + FORD went online with the

Ford Fiesta Movementsocial networks

communitygeo websites videos mobile apps

social networkscommunity

geo websites videos mobile apps

PRESSURE!

not always easy making friends...

everything you need to know you learned in kindergarten...

• be nice

• share

• don’t lie

and some stuff we learned as adults...

• be positive

• avoid politics and religion (unless your business is politics or religion)

• tell the truth

• don’t swear too much

• avoid conflict and controversy

• don’t argue with irrational people

your customer’s primary destination spam-free

promotion

24/7community

adwords-style advertisingglobal & hyper-local

useful engagement apps

silo-style creates great testing

ground

Facebook is bending overbackwards to help pages

already their website isall about

engagementand User

Generated Content

Facebook app flows naturally...

http://www.youtube.com/watch?v=cooAmLd2GoQ&feature=player_embedded

less important than Facebook

brilliant for brand customer service

great for content consumption:

create lists and listen

180 million accounts

only 17 million follow over 50

people

the average person does not use

Twitter

customer service

connect with customers when they are mobile

collect customer data

these days websites are better for projects

a primary object of any good website strategy should be to grow the

Facebook community

does it all

the site is the hub

where the brand owns their contentsocial networks

communitygeo websites videos mobile apps

I mean, Facebook could go down...

It’s a meritocracy

you gotta be the best of the best...

http://www.youtube.com/watch?v=JI6puP3cClM

or the best of the worst...

http://www.youtube.com/watch?v=CD2LRROpph0&feature=player_embedded#at=34

brand channels build community

http://www.youtube.com/ytshowandtell?x=brandChannels_examples

most people with $ to spend aretethered to their mobileevery waking moment

apps are your bridge to them

introduced hashtags to appeal to brands

http://briskpic.com/

iPad app gets the whole

family involved

http://tribalddb.com/news/work/ddb-group-uk-launches-volkswagen-configurator-iphone-app/

giving customers the opportunity to be creative with your brand!

@MichelleMMM

LoveTheCoolTuesday, April 12, 2011

hyper island 'going online with marketing' presentation

Education

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fearless - creative task hyper island 2013

mma forum d2 track 10 - hyper island

readmill + startups @ hyper island 2011

return to sender - a hyper island project

[hyper island exhibition] insense

transport for greater manchester / hyper island

7 business transformation tips from hyper island

design thinking, hyper island handout les munk

hyper island - 2012

hyper island master class notebook

the hyper island way

hyper island future book

hyper island × tesco: new market space

hyper island teaching notes: usability testing

acquisition (talk) at hyper island

hi, hyper island

hyper island 2013

get excited and make things @ hyper island

hyper island creative task - jocelyn khng