hyperisland_pitch tui/akqa

Traveling today

AirbnbGot 3 million bookings in 2012

Couch SurfingNow has a global community of 6 million people

OTA’sOver half of the UK travelers book their holidays online

Trip Advisoris the world's largest travel site. With over 200 million unique visitors per month,

Social Media52 percent of Facebook users said that their friends’ holiday photos had inspired their vacation choice.

Youth & Travel:By 2011 travelers between the ages 16 and 24 spent around £400 million less compared to 1999.

Only 3%of Nordics from 18-25 choose planned vacations

The future of traveling

"Travel will become more collaborative over the next decade, both in terms of how people travel, and how the travel industry interacts with travelers." 

Source: Amadeus - From chaos to collaboration

The future of traveling

"Travel providers will need to shift focus from satisfying the needs and wants of the traveller as an individual, to providing the environment for networks and flows of travelers as a group to move and flourish."

Source: Amadeus - From chaos to collaboration

“The paradox is that by reducing the emphasis on selling, travel industry providers will have a deeper and more profitable relationship with travelers.”

Source: Amadeus - From chaos to collaboration

The paradox

Flexibility, spontaneity and reliability.

The need

Budget friendly activities

Travel spending young travelers rose 20% in 2010, making them the fastest-growing age segment, according to American Express Business

70% change their Facebook status while on vacation.

70% indicated they expect special places to offer immersive experiences that are interactive and hands-on.

 58% of Millennials (20% higher than older generations) prefer to travel with friends.

Millennials reject a cookie cutter journey.

85% of leisure travelers use their smartphones during vacation.

They’re always looking for opportunities to meet other Millennials and experience foreign countries with new people.  

To harness TUI’s power for the consumer

Purpose

Young people are time rich but money poor.

Insight

GET young peopleTO travel with TUI and make the most of their holiday experienceBY moving from a model of service and selling to an promoter of experiences

Strategy

Strategy

TUI’s mainstream

Specialist &Activity

Idea

When I was in Croatia...

What if?

How does it work?

WanderFund allows you to browse other users galleries and chip in on their WanderFund experiences.

How does it work?

How does it work?

You can also see your own WanderFunds in a simple way, showing the amount of people who have joined and the money collected so far.

How does it work?

It’s linked with Facebook, so users can ask their network for support outside the TUI network.

How does it work?

Progress for every activity is easily visualized, showing number of people crowdfunding, days left and how close the project is from reaching its goal.

Thanks TUI for this amazing holiday! I already have ideas for my next travel experience!

How does it work?

Summary

ExploreWhile on holidays or before you get there the activities that are being crowd funded

1ChooseThe one you like the most, chip in and wait for the rest of the money to come in.

Or kickstart a new activity with TUI

23Social Media

You can even ask your friends and family to

chip into your holiday wish.

4

EnjoyThe amazing

experience TUI has for you.

1.5B

Crowdfunding

2010

2011

2012

Estimated number of active CFPs platforms worldwide

2.7B

5.18B

Estimated volume of funds raised by CFPs worldwide

2011

2012

2013

Millennials and Kickstarter

4%14%

21%

31%

21%

8%

Age Usage

<1818-2425-3435-4445-5455-64

8%

13%

30%

49%

Household Income

$0 -50k$50 - 100K$100 - 150 K$150 K

13%

57%

30%

Education Level

No CollegeCollegeGrad School

Idea 2

How can TUI’s 360 travel offering work together to elevate their service offering to allow 18-25 year old to identify themselves with the brand?

That’s easy...

Idea 2

Buy Expedia!

Idea 2

Promoting accessible and enriching travel experiences.

Idea 2

CrowdFunding Travel Internet Data Collection

Thanks!