hyundai i10 market positioning and scope analysis

8/4/2019 Hyundai i10 market positioning and scope Analysis

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HYUNDAI

Presented by:-

Uma Shankar Roy

Sec:- SM1

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INTRODUCTION

The Hyundai i10 is a city car produced bythe Hyundai Motor Company.

Launched on 31 October 2007,manufactured only in India, at Hyundai'sChennai Plant — and sold globally (not forSouth Korea).

Engines :- 1.1L Epsilon I4 petrol1.2L Kappa I4 petrol1.1L CRDI VGT I3 diesel

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STYLING

The i10 has a large gaping air-dam.

Pulled-back headlamps

Chrome-lined grill

A bonnet that has a clam shell hint and arear window with an upswept kink.

Overall length (3565 mm) and wheelbase(2380 mm)

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INTERIOR:-

The interior has a plastic dash housing withan optional integrated stereo.

A large white-faced speedometer, flankedby the tachometer and fuel and temperaturegauges.

The gear lever is built into the centre

console.

Leaving space between the front seats for acouple of cup holders.

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VERSIONS 

i10 D-Lite 1086cc Petrol, Manual, 13.2 kpl Rs.3,47,166

i10 Era 1086cc Petrol, Manual, 13.2 kpl Rs.3,83,527

i10 Magna 1086cc Petrol, Manual, 13.2 kpl Rs.3,98,010

i10 Magna 1.2 1197cc Petrol, Manual, 12.8 kpl Rs.4,10,722

i10 Sportz 1.2 1197cc Petrol, Manual, 12.8 kpl Rs.4,38,559

i10 Magna 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs.4,57,192

i10 Sportz 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs.4,82,100

i10 Asta 1.2 1197cc Petrol, Manual, 12.8 kpl Rs.5

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TARGET MARKETS

middle to upper class professionals

college students

business target is mid sized to large sized

corporate that want to help their managersand employees by providing them a car forease of transport

entrepreneurs and small business ownerswho want to provide discounts to managersbuying a new car

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HYUNDAI SWOT ANALYSIS

Strengths:-The Quality Advantage

Weaknesses:-

Commodity Price RisksExchange Rate Risk

Opportunities:-

Leading Growth Threats:-

currency exchange rates Risk

Assets risk, Business risk,Comptitors 7

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OBJECTIVES

The company is aiming for 5% marketshare of the Indian market in nex

2nd year Objectives: We are aiming for10% market share of the Indian market

Establish a well-regarded brand namelinked to a meaningful positioning

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PROMOTION

Road Shows

Television advertisements

Radio Print Ads

Workshops and Seminars

Banners, neon signs Booklets and pamphlets

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ADVERTISING WITH SUPERSTARS

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COMPANY’S FIVE CORE STRATEGIES 

Global Orientation

Respect for Human Values

Customer Satisfaction Technology Innovation

Cultural Creation

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CORPORATE PHILOSOPHY 

• Management Philosophy:-

o Strive to create a more affluent lifestyle forhumanity.

o Contribute to the harmony and co-prosperitywith shareholders, customers, employeesand other stakeholders in the automobile

industry.

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CORPORATE PHILOSOPHY CONTD….. 

• Key Factor

o To change in the management system andseek creative and self-innovative system.

o Corporate Social Responsibility.

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MANAGEMENT POLICY 

Trust based management:-

• Trust worthiness.

•

Trust between management-labour,employer-employee, company-customerrelationship.

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MANAGEMENT POLICY CONTD….. 

Transparent management:-

• Higher transparency in all across ofbusiness.

• Transparency in transaction and for trade.

• Production of ethics and enhancing ethicsmanagement system.

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MANAGEMENT POLICY CONTD….. 

On-site management:-

• Cultivation of on-site knowledge, and raisingchallenging spirit of field staff.

• Concentration on management capacity onindustrial sites.

• Management strategy based on the sites andpromotion of R&D.

• Established of the immediate responsecommunication system.

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CONCLUSION

Hyundai i10 is highly preferred whencompared to the other brand of car in thesame segment.

Company always adopt new technology andtrain their employees.

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