i have a linkedin profile.. now what?

I have a LinkedIn Profile…Now what?

Presented toSMA Southern New EnglandMarch 11, 2009

Tim StantonSr. Account Executive(603)898-3116tstanton@linkedin.com

Agenda

• LinkedIn Overview• The LinkedIn Network• Why LinkedIn is Different? • How Professionals Use LinkedIn• Your Professional Brand• Your Network and Relationships• Advertise Your Expertise• Learn from Your Network• Q&A

Tim StantonSenior Account Executive, Corporate Solutions, LinkedIn

Region: Greater Boston Area

Industry: Computer Software

Public Profile: http://www.linkedin.com/in/timstanton

Connections: 500+ Recommendations: 8

Email: tstanton@linkedin.com

Phone: 603-898-3116

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LinkedIn Overview

LinkedIn is the world’s most powerful business network

Built upon trusted professional relationships & connections

Business-focused

Provides access to people, jobs & opportunities

Helps professionals be more productive

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

Network Membership & Reach

Over 36 million professionals*~2 million members joinper monthRoughly 1 new sign-upper second

200 countriesEnglish, Spanish, Frenchand now German! 150 industriesMembers from all five hundredof the Fortune 500

LinkedIn Network Statistics

*As of January, 2009

Why is LinkedIn Different?Social Network

Most Common Applications

Major Networks (Containers)

Professional Network

Bumper Stickers

Photo Sharing

Top Friends

Super Wall

Movie Tastes

Play Scrabble

Compare People

Super Poke

Texas Hold ‘em

Share Music Taste

People search

Check References

Get Introduced

Find a job

RecruitingJob Posting

Get Valuable News

Get Advice

Recommend someone

Conduct research

Send a message

How Professionals Use LinkedIn

Build Personal Brand

Strengthen Professional Networks

Share Business Knowledge

Hire & Search for Jobs

Your Professional Brand

Your Home Page is where you monitor your network and access everything LinkedIn

Update your profile from the content menu

Your Personal Brand

Your profile is your public brand

Advertise what you’re working on it your status including who you’re looking to hire

Create a personalized public url for the world to see

Your Personal Brand

Add work experience including the types of candidates you’re an expert at finding

Not just title but explain your work

Include keywords that others may search on

Your Personal Brand

Add Education to your profile –connect with alumni

Give & Get RecommendationsFormer colleagues & managers will recommend youBusiness partners make great recommendationsEducational recommendations are great resources

Your Network

469

106,500+

2,887,000+

2,994,000+

202

17,100+

959,800+

977,200+

40

2,200+

278,800+

281,100+

It doesn’t take a lot of connections to create a network

Strengthen Relationships

Connect to those you know & create a quality network

Strengthen Relationships

Strengthen Relationships

Strengthen Relationships

Strengthen Relationships

Advertise Your Expertise

Learn from your NetworkStay abreast of new

about your company, competitors and industry

Discuss & comment on articles and read comments from your network

Virtual Connections

Create a broader network by joining Groups that fit your knowledge and interests

Educational and corporate alumni groups are prevalent

InApps – Share MoreUse InApps to:

Find out who’s reading whatStay up to date on buzz about your companyShare presentations with your networkCoordinate travel for face-to-face opportunities to network

Jobs

Associate your profile with your posting to generate referralsForward job to your network to generate referralsYour job will appear on your profile and your company’s profile page

Company Profile

Ensure your company is represented well – job seekers are doing their research

Customization of company profiles coming soon

Events

Create eventsLet your network know

your attendingOr presentingFind events with

people like you where you can face-to-face network

9 Tips in 2009

1. Add Job Details to Your Profile2. Add Education to Your Profile3. Choose Your Vanity URL4. Import Your Address Book (we do not

spam!)5. Install the Outlook Toolbar6. Find Answers to Hard Questions (and

answer them too)7. Read New About Your Company

(competitors, industry, etc)8. Enable Your Public Profile – your

personal brand online9. Join relevant company/industry groups

Q&A