i’m nick from belgium intro via 3 books · how much would you pay for this software bundle? 1....

I’m Nick from Belgium

intro via 3 books

BOOK 1

BOOK 2

BOOK 3

“It’s our goal to make corporates innovate like startups to challenge the status quo.”

for Fortune500 & global innovation leaders

Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/…

Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/…

B2B

B2B2C & B2C

Tokyo

Business Model Innovation

?

Business Model in a nutshell

An organization’s logic of creating, delivering and capturing value.

just to make sure we’re all on the same page…

Business Model in a nutshell

An organization’s logic of creating, delivering and capturing value.

Business Model in a nutshell

An organization’s logic of creating, delivering and capturing value.

Business Model in a nutshell

An organization’s logic of creating, delivering and capturing value.

Business Model in a nutshell

An organization’s logic of creating, delivering and capturing value.

Business Model in a nutshell

An organization’s logic of creating, delivering and capturing value.

So many options to make money, experiment with

pricing & revenue models,…

Business Model Innovation where to find new growth for your business.

Business Model Innovation where to find new growth for your business.

Explore extra revenue sources!

Different categories:

+ specific examples

No magic.Extra money?

Remember this one?

Remember this one?

1 million pixels to sell = 1 million dollar #awesome

Copy & Remix.An easy exercise to start.

Airbnb

Airbnb

of Food.

of Parking.

of Boats.

AirBnB of ….

“Matchmaking people to make money from assets

they own.”

Uber of X.

Uber of ….

“on-demand service via an App”

But…

Tinder

Tinder of ….

“Swipe based matching”

not a business model pattern, more about the interface.

Understand the patterns!

The key questions you need to ask:

What is the best new business model to try?

Which industry experimented the most with new revenue models?

1. Music 2. Movies 2. Games

What to pick?

Free!for the user.

1.

Paid!the user = client.

2.

Free?

Free = FreeThere are so many variations on ‘free’

What to pick?

Free!for the user.

1.

- Early exit -

- Pay-what-you-want -

How much would you pay for this software bundle?

1. €0

2. €0.99-€4,99

3. €5- €9.99

4. €10 - €14.99

5. €15 - €19.99

6. €20+

Encrypt-it Mailbox

FunnyFace App.

+

Task Timer Pro.

+

Are you a Windows or Mac user?

1. Windows

2. Mac (Apple)

3. Other (Linux,..)

Case: Humble Bundle

Pay-what-you-want: Restaurants, Museums,…

Emotional connection

Social/group pressure

…

What to pick?

Free!for the user.

1.

- Early exit -

- Pay-what-you-want -

- Tip jar/ donation -

What to pick?

Free!for the user.

1.

- Early exit -

- Pay-what-you-want -

- Tip jar/ donation -

- Barter -

What to pick?

Free!for the user.

1.

Paid!the user = client.

2.

Reason why people upgrade!

What to pick?

Paid!the user = client.

2.

- Vanity - reputation -

Some people only want “the best”

Ultimate luxury. €21.000 Smartphone (Vertu)

Vanity, reputation…

Vanity is so powerful!

Looks & Reputation in games.

To fit in Exclusivity Show Commitment ...

Important learning: You need other people to show off!

First class sells - because of second class.

Pay to get noticed. (above the crowd…)

Would you pay to get seen by your friends on Facebook?

Facebook 2012

What to pick?

Paid!the user = client.

2.

- Vanity - reputation -

- Loss-aversion -

Another tactic: Lure people in with free + lock-in.

Just give it a try!

Lock-in (switching costs, hassle,..)

Pay-as-you-go model.

Switching cost?

pay-per-use.

Blendle - itunes for journalism (buy per article)

What to pick?

Paid!the user = client.

2.

- Vanity - reputation -

- Loss-aversion -

- Privacy/ Anonymity -

Privacy features are very powerfull!

Hide your profile. Incognity mode.

What to pick?

Paid!the user = client.

2.

- Vanity - reputation -

- Loss-aversion -

- Privacy/ Anonymity -

- Mystery/ Surprises -

Mystery crates (& surprise upgrades)

similar to Lottery system = very lucrative!

Real life mystery crate

Blind dates, anyone?

Crazy Blind Date by OKcupid. (up to $3/date)

What to pick?

Paid!the user = client.

2.

- Vanity - reputation -

- Loss-aversion -

- Privacy/ Anonymity -

- Mystery/ Surprises -

- Convenience/ Shortcuts -

Use Sold. The convenient way to sell goods online.

The Gone App: 1 photo to sell Homesnap: 1 photo to get info

The (ex-) power of Zynga-like games.

Grind - Spam - Pay

What to pick?

Paid!the user = client.

2.

- Vanity - reputation -

- Loss-aversion -

- Privacy/ Anonymity -

- Mystery/ Surprises -

- Convenience/ Shortcuts -

- Helping peers/ gifts -

This one is on me…

Yes, Awesome. I’m a PLUS member.

Next Chapter.

What to pick?

Free!for the user.

1.

Paid! the user = client.

2.

Third party pays the bills.

3.

What to pick?

Third party pays the bills.

3.

- Advertising -

What to pick?

Third party pays the bills.

3.

- Advertising -

- Affiliate/ Referral -

What to pick?

Third party pays the bills.

3.

- Advertising -

- Affiliate/ Referral -

- Data Reseller -

What to pick?

Third party pays the bills.

3.

- Advertising -

- Affiliate/ Referral -

- Data Reseller -

- Joint-Venture/partnership -

What to pick?

Third party pays the bills.

3.

- Advertising -

- Affiliate/ Referral -

- Data Reseller -

- Joint-Venture/partnership -

- White-label/Franchise -

What to pick?

Third party pays the bills.

3.

- Advertising -

- Affiliate/ Referral -

- Data Reseller -

- Joint-Venture/partnership -

- White-label/Franchise -

- Get-one-give-one -

Suspended coffee

What to pick?

Free!for the user.

1.

Paid! the user = client.

2.

Third party pays the bills.

3.

Broker/Matchmaking

4.

Can be a mix of all three.

Broker/Matchmaking

4.

- One-side pays -

One side pays.

Get paid to date?

Very controversial of course.

Get paid to date.

Other platforms experiment with other rewards than money.

Broker/matchmaking

Broker/Matchmaking

4.

- One-side pays -

- Both sides pay -

Matchmaking between 2 normal users.

only 1 of the 2 parties pays.

Auction platforms.

Broker/Matchmaking

Broker/Matchmaking

4.

- One-side pays -

- Both sides pay -

- Crowdfunding -

- Penny Auctions -

Broker/Matchmaking/

4.

- One-side pays -

- Both sides pay -

- Crowdfunding -

- Penny Auctions -

Penny Auctions

What to pick?

Free!for the user.

1.

Paid! the user = client.

2.

Third party pays the bills.

3.

Broker/Matchmaking

4.

Mixed model Subsidised

5.

Mixed model Subsidised

5.

- Shop (on the side) -

Mixed model Subsidised

5.

- Shop (on the side) -

- Razor-blade (add-ons) -

Mixed model Subsidised

5.

- Shop (on the side) -

- Razor-blade (add-ons) -

- Credits/points -

No easy fix. But experiment

& learn!