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April 2012p
IBM & Aruba Networks Solutions for Smarter Retail
© 2012 IBM Corporation
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation2
IBM Global Technology Services
Executive summary
To survive and prosper in today’s changing retail environment, smart retailers are working with a number of key imperitives, such as delivering a smarter shopping experience
The use of tablets, smartphones and supporting WiFi infrastructure which are being rolled out by smart retailers will dramatically affect how retailing will be conducted andout by smart retailers, will dramatically affect how retailing will be conducted and experienced by customers
The IBM / Aruba offering has multiple strong value propositions that can enable you to increase revenues by improving the sales experience, reduce expenses by automating inventory management and manage risk by protecting the store and its assets
There is a clear and strong RoI for retailers through implementing a mobility solution based on the IBM and Aruba offering for retail
IBM and Aruba both have extensive experience within the retail sector, combining our strengths to provide comprehensive end-to-end solutions for smarter retail
© 2012 IBM Corporation3
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation4
IBM Global Technology Services
To survive in today’s changing retail environment, smart retailers are working with three key retail imperatives
DEVELOP SMARTER MERCHANDISING AND SUPPLY CHAINSGather customer information
DELIVER A SMARTER SHOPPING EXPERIENCEEnable customers to shop
however, whenever and continuously and at every touch point. Manage and deliver assortments based on customer input and insights.
wherever they want. Match inventory and brand
experience on the Web, in stores and via mobile devices.
RETAIL
BUILD SMARTER OPERATIONSUpdate systems to better handle today’s customer demands. Improve management across labor, assets and b i
© 2012 IBM Corporation5
business processes.
IBM Global Technology Services
These retail imperatives have three dimensions…
1 2 3Deliver a smarter shopping
Focus on Value:Customer security
and confidence
Exploit Opportunities: Increase loyalty Invest in growth plays
Act with Speed:Clearly communicateGet the information to act
1 2 3
Optimize Supply Chain Explore New Operating M d l
Get the information to act
pp gexperience.
Develop smarter h di i d
Improve efficiencyg p y
Protect and acquire talent Business performance management and analytics
Rationalize AssortmentsRenegotiate terms
ModelsConsider Global Expansion
Manage business performance
merchandising and supply chains.
Build smarter ti
Reduce SG&A costs Clearly communicate Focus on winnersoperations. Improve efficiency
Renegotiate terms Leverage experience Set the agendaManage risk
Invest in growth plays Explore new operating
models Look at acquisitions and
alliances
© 2012 IBM Corporation6
alliances
IBM Global Technology Services
Tablets, smartphones and supporting WiFi infrastructure will have a f ffsignificant effect on how retailing is conducted and experienced
S t C tSmart Shopper
Customer Engagement
#1 i it f t ilHalf the US population
owns a smartphone
#1 priority for retailers is to improve customer service
(49%)
54%
2/3 of smartphone users research products/prices
54% of retailers deploying
handhelds/tablets for store associates
p pin-store 38%
of retailers adding customer WiFi access
© 2012 IBM Corporation7
Source: : The Nielsen Company, "US Smartphone Penetration to Be over 50 percent in 2011," March 2010Shop.org, comScore and Social Shopping Labs, 2011 RSR Research, June 2010, Aruba State of In-store Mobility Survey, Dec 2010
IBM Global Technology Services
To improve customer service and execution, retailers are “tooling up”
Top Challenges Improving customer serviceConsistent store execution
Top PrioritiesBetter associate tools
Engaging mobile customers
store associates with mobile devices and engaging mobile customers
Top Mobile Application Plans
Top Store System Plans Tablet/Handheld purchases
Top Mobile Application PlansSocial media integration
Product information/reviews
© 2012 IBM Corporation8Source: “Store Systems Study 2011,” RIS News, Jan 2011
IBM Global Technology Services
Smart retailers see the clear value on implementing WiFi in their stores to support store associates and better engage customers
© 2012 IBM Corporation9
IBM Global Technology Services
In-store WiFi upgrades are a top IT priority for retailers in 2012
© 2012 IBM CorporationSource: Dec’11-Jan’12 survey conducted by Aruba of more than 130 retail IT leaders
10
IBM Global Technology Services
From a historical focus on expense reduction and on reducing risk, retailers are now looking to mobility as a key tool to increase revenues
Automate Protect the store Engage Improve the
Reduce Expense Reduce Risk Increase Revenue
inventory management
with Wi-Fi enabled
against wireless backdoors& breaches
g gcustomers
on their smartphones when in store
pexperience with self-shopping &
mobile PoS
© 2012 IBM Corporation11
enabled scanners
when in store
IBM Global Technology Services
Inventory management is currently the largest use for WLAN, but f 2areas like client WiFi access are the focus during the next 24 months
Current use of WLAN in stores
Pl d dditi i t 24 thPlanned additions in next 24 months
Source: Retail TouchPoints, January 7th, 20011
© 2012 IBM Corporation12
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation13
IBM Global Technology Services
IBM & Aruba Solutions for Smarter Retail
Deliver a smarter shopping experience and streamline operations through WiFi-enabled solutions combining Aruba MOVE and the IBM portfolio
Increase revenue by improving the sales experience Enable staff with WiFi-enabled smart devices to better support customers
R h t b d i i ti th h f t WiFi
MOVE and the IBM portfolio
Reach more customers by driving promotions through free guest WiFi Improve engagement with your customers through smartphone apps Reduce queues and maintain the positive experience with Mobile PoS Better connect with your customers through WiFi-enabled Digital Signage
Reduce expenses by streamlining operations Facilitate improved inventory management through automated data capture Reduce costs with a consodlidated wireless network and a single device
Manage risk by protecting the store and its assets Reduce security breaches through implementing wireless PCI compliance Secure staff, inventory and assets through WiFi-enabled Video Surveillance
© 2012 IBM Corporation14
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation15
IBM Global Technology Services
Top Trend: Apple Store Like ExperienceChallenge: How can you emulate an ”Apple Store like experience” ?to improve the customer experience and drive more revenue?
European retailer upgraded Wi-Fi to support guest access & 15,000
Leading US luxury retailer upgraded Wi-Fi to support 6,000
© 2012 IBM Corporation16
iPad roll-out across 5,000 stores iPods/iPads and guest access
IBM Global Technology Services
Value Proposition: IBM and Aruba can reduce the cost and f f
iPad Self Registration
iPad Self Registration
complexity of deploying smartphones and tablets with easy self-provisioning
Device Fingerprinting
Device Fingerprinting
gg
802 11 AP M bilit
Amigopod
De iceDe ice802.11n AP Mobility Controller
Device VisibilityDevice Visibility
Zero IT touch,context aware access
Auto-identification of user, device, application
Monitoring, reporting per user and per device
AirWave
© 2012 IBM Corporation17
pp p
IBM Global Technology Services
Challenge: How can you leverage your WLAN network to extend ?your reach to more customers?
Adding in-store WiFi for customers is the top WiFi application focus for retailers in the next 24 months
UK grocery retailer piloting Wi-Fi access linked to
customer loyalty program
application focus for retailers in the next 24 months
customer loyalty program. Customer’s receive targeted
promotions at login
US based luxury retailer will be adding customer Wi-Fi
access to differentiate service
© 2012 IBM Corporation18
service
Source: Dec’11-Jan’12 survey conducted by Aruba of more than 130 retail IT leaders
IBM Global Technology Services
Value Proposition: Provide free WLAN network access through which ffyou can offer promotions and understand customer behaviour
CustomersUser Self
Registration & Demographic Info Capture
P f l C t
Compliance, Auditing & Reporting
Customers
Per User Access Control
Powerful Advertising
Module
Custom Branding
Immediately knowing when clients are going
Using location services to proactively send sales reps. to
Delivering targeted promotions to online clients based on their
© 2012 IBM Corporation19
g gonline in the store
phelp clients based on their online queries
clients based on their demography
IBM Global Technology Services
Challenge: How can you better engage your customers in the store ” ”?using smartphone ”apps”?
½ f th US l ti½ of the US population owns a smartphone and 2/3 of them research products/prices in store
Retailers plan to develop a number of Mobile Apps. within the next 24 months
Mobile Apps. have been identfied as one of the top technologies to improve customer engagementtechnologies to improve customer engagement
© 2012 IBM Corporation20
Source: Retail TouchPoints, January 7th, 20011
IBM Global Technology Services
Value Proposition: IBM and Aruba enable in-store smartphone app ffeatures that leverage Wi-Fi location, voice and cloud content services
Location awareness for in-store navigation/promotion– Up to three meters with AirWave– AeroScout and Ekahau Integration
Wi-Fi voice to differentiate customer service– Ability to place Wi-Fi call to in-store associates– Voice session prioritization
CSSCSS
Voice session prioritization– Support for leading SIP and proprietary voice clients
Content security services to protect liability & abuseCSS
CloudCSS
Cloud– Filter inappropriate content– Gain business intelligence
© 2012 IBM Corporation21
IBM Global Technology Services
Challenge: How can you ensure maintaining the positive customer ff ”experience you have created but which can suffer doing the ”check-
out” process?
A long wait in the checkout line can destroy a previously very positive customer experience that retail stores
What mobile apps. do you plan to add in the next 24 months?
have worked hard to create
Many retail stores are limited in space and cannot build out additional check-out desksout desks
Mobile PoS can make more efficient use of existing space by reducing the number of checkout counters
Mobile PoS is one of the top investment priorities for retailers in the next 2 years to address checkout pains
© 2012 IBM Corporation
Source: Retail TouchPoints, January 7th, 20011
22
IBM Global Technology Services
Value Proposition: IBM and Aruba can provide a solution to reduce queues and maintain the positive customer experience without adding checkout counters or staff by implementing Mobile PoS
Aruba Infrastructure Mobile Readers PoS Application
Secure Wi-Fi access and device self-provisioning
(incl iOS devices)
Mag stripe and barcode readers
(incl iOS devices)
Mobile Point-of-Sale application
Reduces queuing Gains in employee Creates new “up-
(incl. iOS devices) (incl. iOS devices)
© 2012 IBM Corporation23
and improves customer experience
productivity sell” opportunities
IBM Global Technology Services
Top Trend: Apple Store Like ExperienceChallenge: How do you better reach your customers with in-store ?promotions?
Digital Signage has been identified by Retailers as a top customer-facing enabler
By end of 2011, nearly 40% of US Retailers will have or will be implementing Digital Signage solutions
Digital Signange provides signficant benefits to Retailers
© 2012 IBM Corporation24
IBM Global Technology Services
Value Proposition: IBM and Aruba provide a solution that supports digital signage to better reach your customers
Eliminate display cabling– Prices of Wi-Fi capable LCD displays have fallen sharply– Aruba Wi-Fi guarantees high quality multi-media
Enhance experience with high quality video steaming– Ability to place Wi-Fi call to in-store associates
Voice session prioritization– Voice session prioritization– Support for leading SIP and proprietary voice clients
Content delivery via Amigopody g p– Aruba Amigopod can push content and stream videos
© 2012 IBM Corporation25
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation26
IBM Global Technology Services
Challenge: How can you better streamline inventory managment in ?
Inventory management is currently the top WLAN li ti ithi t
your stores and warehouses?
WLAN application within stores
Challenges with manual paper-based inventory management: Lack of real-time inventory/stock visibility
across store front and backroom
Costly and labour-intensive manual inventory management and stock countsinventory management and stock counts
Lost sales due to stock-outs
Losing customers to
Source: Retail TouchPoints, January 7th, 20011
Losing customers to your competitors!
Results in:
© 2012 IBM Corporation27
IBM Global Technology Services
Value Proposition: IBM and Aruba can provide an end-to-end inventory management solution that spans leading ruggedized devices to streamline your inventory processes
Certified Interoperability
Proven Solution
Unified Management Portal
500+customers use ArubaWi-Fi infrastructure
for inventory scanning
Aruba Air Wavefor inventory scanning
Improved business Enhanced Improved visibility
© 2012 IBM Corporation28
processes employee productivity
of inventory/
IBM Global Technology Services
Challenge: Store associates using multiple devices operating on disparate networks are costly, reduce productivity, and importantly, affect the ability to effectively serve customers
Stores often have dedicated devices for specific tasks, which can be costly
– Ruggedized handhelds for inventory mgmt.– Phones for voice communication– Fixed terminals for stock information
Different devices often run on different networks (fixed, wireless, cellular) which adds ( )cost and complexity
Servicing clients may involve using more than one device, which can sub-optimize service
Multiple devices means more time and cost used to train store associates on each device
© 2012 IBM Corporation29
IBM Global Technology Services
Value Proposition: IBM and Aruba can provide a consolidated wireless network solution combined with one smart device type that can reduce costs while improving customer service
Consolidated Wireless network Single Device Support for Indoor
and Outdoor
Ruggedized AP in
Reliable and secure coverage in dynamically changing environments
Single device for voice and data applications
like scanning and inventory look-up
Ruggedized AP in NEMA enclosure for
extending coverage into cold storage/freezer
and outdoor locationschanging environments inventory look up and outdoor locations
Reduced network Enhanced Improved
© 2012 IBM Corporation30
and device costs and complexity
employee productivity
customer service
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation31
IBM Global Technology Services
Challenge: Retailers are subject to 12 sections of PCI 2.0 requirements and depending on how they use WLAN, they will subject to the following requirements. How can you address this?
2.1.1: Don’t Use Defaults2.2: Standard Configuration4.1.1: Better Than WEP6 1: Get latest patches6.1: Get latest patches 7.2: Role-based Access10: Monitor Access
1 1 2 I t WLAN 1 1 2 I t WLAN1.1.2: Inventory WLAN1.2.3: Firewall WLAN9.1.3: Physical Security
1.1.2: Inventory WLAN1.2.3: Firewall WLAN9.1.3: Physical Security
11.1: Wireless Scanning/NAC11.1: Wireless Scanning/NAC 11.1: Wireless Scanning/NAC
Category 2N dh ld d t
Category 3C dh ld d t
Category 1 Category 2 Category 3
© 2012 IBM Corporation32
No cardholder data over WLAN
Cardholder data over WLAN
No WLAN No cardholder data over WLAN
Cardholder data over WLAN
IBM Global Technology Services
Value Proposition: The IBM and Aruba offering effectively f Caddresses and simplifies PCI compliance
APs can provide both Access and scan for rogue APs/devices
R f i it ith
APs can provide both Access and scan for
Re-enforcing security with dedicated APs for scanning (Air monitors)
Role-based access Access Points (APs) for
scanning for rogue APs/devices
All activity is logged by
ccess a d sca orogue APs/devices
Built in Firewall
All activity is logged by
o e based accesscontrol
Built in Firewall
All activity is logged by
Category 3C dh ld d t
Category 1 Category 2 Category 3
All activity is logged by AirWave
y gg yAirWave
y gg yAirWave
© 2012 IBM Corporation33
Cardholder data over WLAN
No WLAN No cardholder data over WLAN
Cardholder data over WLAN
IBM Global Technology Services
Challenge: How can you better secure staff, assets, and inventory?
Wireless Video Surveillance
Like the information kiosks, cameras are typically hardwired, but loss prevention managers would like to be
able to redeploy to target specific areas of the store rather than simply add cameras. Also, these cameras are being used to analyze traffic patterns to optimize store layouts, and the ability to move the cameras to
conduct specific traffic pattern audits would be beneficial. These requirements will dictate that camera connectivity become increasingly wireless and will mean huge payload increases to the wireless network.
”With the increased capacity of 802.11n, enterprises should use wireless by default for more flexibility in
Source: June 2011, IDC Retail Insights #GRI229077
IDC, 2011
should use wireless by default for more flexibility in camera placement and lower cost of implementation. Wiring each camera should be the exception, except for
when camera placement is next to the wired infrastructure that is existing or has been installed to
support the wireless network.”
© 2012 IBM Corporation34
Gartner Group, 2010Source: Key Considerations for Implementing Video Surveillance to Avoid a Blank Screen : Gartner Group, May 17th, 2010Source: IDC Retail Insights
European Survey 2010
IBM Global Technology Services
Value Propostion: The IBM and Aruba solution enable a flexible ff
M hPoE
video surveillance solution to secure staff, inventory and assets
MeshPoE
802.11
Wired + Wireless
Indoor Video Camera
Wireless Video Camera
Outdoor Video Camera
PoE
Benefits with IBM and Aruba MOVE Solution
Camera Camera Camera
Common infrastructure for mobility and video surveillance Wired like video performance over mesh and Wi-Fi I d fl ibilit d d d bli t
© 2012 IBM Corporation35
Increased flexibility and reduced cabling costs
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation36
IBM Global Technology Services
IBM & Aruba solutions for retail can offer significant TCO Savings
Saved $5,000 per store over 3 years by
Note: These examples are Aruba public references and NOT IBM References
switching from expensive MPLS to broadband connectivity and Aruba WLAN solution
Saving $2,000 per store by using Aruba I t t i t l t ll l tiInstant virtual-controller solution
Lowered TCO 50%+ by leveraging same network for inventory management, mobile CRM/POS and guest access
© 2012 IBM Corporation37
mobile CRM/POS and guest access
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation38
IBM Global Technology Services
IBM’s mobility and wireless services are structured around six key areas to help optimize mobile and wireless communications within a retail environment
Wireless campus infrastructure and mobile connectivity
IBM Enterprise Mobility Services
can provide a full lifecycle of project
Wireless communication and collaboration
Remote network management
y p jdeployment: strategy,
assess, design, integrate, deploy and
maintain Near real-time location services
Wireless network security
Event-driven, near real-time notification
© 2012 IBM Corporation3939
IBM Global Technology Services
We can help you throughout the full lifecycle of secure mobility and fwireless services, from strategy through ongoing management
Management
Services lifecycle phases:
Strategy andt
Architectured d i
Integration and d l t g
Client environment
assessment
Data collection
Architecture
and design
Solution build
Pilot
deployment
Help desk
Self enablement Strategy
Assessment
Solution
Architecture and conceptual design
Specified design
Pilot
Deployment
Self enablement portal
Asset managementSolution
approach Physical design/implementation planning
Maintenance
Wireless remote network management
© 2012 IBM Corporation4040
management
IBM Global Technology Services
IBM has a comprehensive retail solution offering through the Retail fIndustry Framework, to support the imperatives of smarter retailers
Customer InsightConsistent Customer Information Retail Data Warehouse
Social Retailing and AnalyticsCampaign Design, Execution, and Analysis
Store and Channels Planning and P f
Retail Data WarehousePCI Compliance and Security Management
PerformanceRetail Store Integration and Management
POS and Self ServiceLoss Prevention
On-line Customer Experience and SellingCross-channel Integration, Order
Management and FulfillmentPromotion Planning and Execution
Financial Performance Management and Analytics
Human Capital ManagementEnterprise Asset ManagementEnergy Performance Management
Promotion Planning and Execution
Supply Network PerformanceSupply Network and Inventory Optimization
Vendor On boarding and Maintenance
Integrated Merchandise Planning and AnalyticsVendor On-boarding and Maintenance
Trade Fund ManagementWarehouse and Transportation Management
Product Tracking
yMaster Product Information ManagementProduct Information Process ManagementMarket Basket Analysis
What is it? Portfolio of solutions to business problems
How does it help?E i d i k
© 2012 IBM Corporation41
Portfolio of solutions to business problems Based on IBM’s experience with clients Reusable implementation patterns of IBM software Retail accelerators and best practices
Experience reduces risk Accelerators speed deployment Industry standards help with integration Framework is a roadmap for change
IBM Global Technology Services
Aruba offers a comprehensive portfolio to suit a retailer of any size
Mid-Sized StoreSmall Store Large Store
Instant APs Aruba Instant Vi l C ll /MESH
AP-134/135Hi h d i
Outdoor & MeshAP-175Dual Radio
Virtual Controller w/MESH Virtual Controller w/MESH High density
600 Series
NEMA Enclosure
Warehouse3000 Series32-128 APs3-4Gbps Firewall
8 Secure-PortsUSB-WAN, NAS/Print
AP-134/35High reliability
3000 Series32 128 APs
S-3500 Mobile Access SwitchGE/PoERole-based policy
RAPRemote AP
S-3500 Mobile Access SwitchGE/PoERole-based policy S-3500 Mobile Access Switch
GE/PoERole-based Policy
32-128 APs
Data Center/Cloud6000 Series Amigopod AirWave Content Security Service
© 2012 IBM Corporation42
Role-based Policy Customer Wi-Fi AccessMobile device access control
PCI ComplianceMulti-vendor mgmt.Mobile device mgmt.
URL FilteringAnti-virus/malwareData loss prevention
IBM Global Technology Services
Contents
Executive Summary
M bilit d S t R t il Mobility and Smarter Retail
The IBM/Aruba Value Proposition for Mobility in Smarter Retail– Increase Revenues by Improving the Sales Experience– Reduce Expenses by Streamlining Operations– Manage Risk by Protecting the Store and its Assets
The RoI for Mobility & Wireless in Retail through the IBM and Aruba OfferingThe RoI for Mobility & Wireless in Retail through the IBM and Aruba Offering
The IBM/Aruba Portfolio for Smarter Retail
Why IBM & Aruba?
© 2012 IBM Corporation43
IBM Global Technology Services
Why IBM for Retail? Deep experience in design and deployment of mobility &
wireless and RFID networks and solutions within the Retail industry
Industry leading expertise in distributed Retail POS and Kiosk Industry leading expertise in distributed Retail POS and Kiosk solutions
Active participation in Retail industry associations gives IBM early exposure to technology standards and industry IT requirementsrequirements
IBM Research conducts cutting-edge retail research that provides transformational capabilities to our clients
Scalable solutions can grow from single store or midsized Scalable solutions can grow from single store or midsized operation to fully integrated corporate Retail and Distribution supply chains
Worldwide Centers of Excellence to support client pilot projects and technology innovationprojects and technology innovation
Delivers strategic and operational resilience and security with its services
Analyst-recognized marketplace leadership in network
© 2012 IBM Corporation44
Analyst recognized marketplace leadership in network consulting and systems integration
Unparalleled geographic reach—more than 170 countries
IBM Global Technology Services
Why Aruba for Retail?
Smartphone & Tablet ready infrastructureready infrastructure
User de ice and appRole-based
User, device and app based access policy
Maximizes bandwidth & minimizes interference
NACContentSecurity
Eliminates multiple pieces of equipment
© 2012 IBM Corporation45
IBM Global Technology Services
Why IBM and Aruba for Retail?
IBM together with Aruba Networks provides a comprehensive portfolio of WLAN network solutions for the retail industry to support voice, video, and data
IBM and Aruba are leaders in providing the most secure solutions addressing key areas in IBM and Aruba are leaders in providing the most secure solutions, addressing key areas in retail such as PCI compliance
IBM has vast experience in designing and deploying wireless and mobile solutions for public and private organizations and has implemented a number of WLAN solutions worldwideand private organizations and has implemented a number of WLAN solutions worldwide together with Aruba
Aruba solution portfolio is fully integrated into IBM’s Enterprise Mobility service offering enabling the ability to to offer end-to-end integration and development of WLAN g y g pinfrastructure for the retail industry
IBM together with Aruba have a global reach – IBM sales and support operations in 160+ countries – consultants and professionals worldwide
© 2012 IBM Corporation46
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