ibm cloudburst: integrated hardware, software and services for simplified cloud deployment
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Introducing CloudBurstPeter HedgesBusiness Development Exec
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2Agenda
IT Infrastructure Today The OpportunityIntroducing IBM CloudBurstFeatures & BenefitsA hit tArchitectureRoadmapNext StepsNext Steps
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3IT infrastructure is reaching a breaking point
85% idleIn distributed Explosion of
1.5x 70¢ per $170% on average is spent In distributed
computing environments, up to 85% of computing capacity sits idle
pinformation driving 54% growth in storage shipments every year
g pon maintaining current IT infrastructures versus adding new capabilitiescapacity sits idle.
33%40 billion
every year. capabilities.
Consumer product and retail industries lose about
33% of consumers notified of a security
33%40 billion
$40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies.
breach will terminate their relationship with the company they perceive as responsible.
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p
4
It’s time to start thinking differentlyIt s time to start thinking differentlyabout infrastructure.
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5Operations have industrialized to become smarter.s a te
Telcos automate traffic through switches to assure
service and lower cost.
Manufacturers use robotics to improve quality and p q y
lower cost.
Banks use automated teller machines to improve service
and lower cost.
… breakthroughs like these are enabled by
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service management systems.
6What if you could industrialize your data center?
Reduce the headaches of integrating and maintaining servers, storage & software
With a service management system that id :
Active Energy Manager
provides:
Dramatic improvement in time to marketDramatic improvement in time to market
Clients with what they need when they need it
• Self-service
• Service in one day, not six weeks
The lowest per-unit cost
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• Hands-free operation
• Elimination of mundane tasks from skilled personnel
7Introducing IBM CloudBurstDesigned from client implementationses g ed o c e t p e e tat o s
For IT executives seeking aFor IT executives seeking a breakthrough in:
• delivery of service• reduction in costreduction in cost • transformation of the data center into a
Dynamic Infrastructure
A product that integrates service p gmanagement software with servers, storage, and Quickstart services to enable a private cloudservices to enable a private cloud
“Fit for purpose” based on architectures required by specific workloads
Available with several attractive financing options
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financing options
8We are talking about a way to significantly lower cost…cost
Traditional Infrastructure Internal Private CloudTraditional Infrastructure• x86 servers – one application per server• 5% hardware utilization
Internal Private Cloud• x86 servers – full virtualization • Embedded service management system
A t t d lf i
versus
• Manual operations & maintenance • Automated self service
Internal Private Cloud drives cost savings
Can reduce IT labor cost by 50% in configuration, operations, management
d i i
Internal Private Cloud drives cost savings
Unit cost
and monitoring
Can improve capital utilization by 75%, significantly reducing license costs
R d i i i l ti f
Traditional Infrastructure
Reduce provisioning cycle times from weeks to minutes
Can reduce end user IT support costs by up to 40%
Scale
InternalCloud
Service Provider
Cloud(cost)
Large enterprises can significantly reduce costs for some
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by up to 40%
(IBM projections based on customer work)
workloads compared with traditional IT
9While significantly improving service…
AfterBeforeNew user experience with easy-to-use self-service portals
AfterManual processes slow down access for developers
Before
to use self service portals
Test environments provisioned in minutes
access for developers
Test environments take weeks to set up
Software configurations consistently deployed every time
Inconsistent configurations impact software quality
“Our business strategy means we must differentiateOur business strategy means we must differentiate ourselves on client service. At the same time we need to reduce costs and make sure that we have a lot of efficiency and productivity in the system.”
Large banking customer
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- Large banking customer
10And making heroes of IT Operations
AfterBeforeSelf service and fast service satisfies customers
AfterLarge backlog, frustrated customers
Before
satisfies customers
Automated tasks, happier more productive staff
customers
Skilled resources tied up on
Automated provisioning lowers costs and improves service
mundane tasks
Tedious and error prone process
“With Cloud computing, users can have the resources on demand IT can deliver service toresources on demand… IT can deliver service to the business at the right moment, at the right place.”
- Utility-based service provider
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11IBM CloudBurst delivers from the factory…
Features BenefitsSelf serviceSelf-service
Portal Improve serviceService Catalog
Automation Software
Pre-packed Automation Reduce costpTemplates
Built-in Virtualization
Reduce cost
Single Delivery, Installation & Price
Implementation Easy
Each of these IBM CloudBurst features and benefits are detailed on the following pages
Services
Single Support
Easy
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…Each of these IBM CloudBurst features and benefits are detailed on the following pages
12Self-Service Portal
Users can request the services they need, when they need them, for the time ythey need them
Eliminates manual processes for requesting resourcesfor requesting resources
…Improves customer satisfaction by accelerating service delivery
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13Service Catalog
Single repository for all cloud services
Allows end users to use IT services without being an expert in IT
Supports faster delivery ofSupports faster delivery of business services
Improves consistency of services
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…Improves consistency of services
14Automation Software
Resources can be provisioned in minutes versus weeks
Resources are provisioned consistently every time
Resources are quickly returnedResources are quickly returned to pool when no longer needed instead of sitting idle
Easily customizable by role
…Speeds delivery of services via easy-to-use provisioning
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15Pre-packed Automation Templates
Library of scenarios available for common provisioning tasks
Plus Web replay to record provisioning tasks once, then share with less-skilled d i iadministrators
…Saves time and reduces skill level required for provisioning
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16Built-in Virtualization
Understand virtual and physical resource usage
Dynamically manage virtual workloads to optimize resource usage
Automatically migrate virtual machinesAutomatically migrate virtual machines across systems to maintain service levels
Increases utilization for lower capital expense
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…Increases utilization for lower capital expense
17IBM CloudBurst eases the headaches of traditional infrastructure…t ad t o a ast uctu e
Single delivery
Single installation
–Quickstart services
Single price
Si l tSingle support
–Single phone number to call for all support issues
…Financing options to help conserve cash and accelerate pay back
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18Initial implementation services included
Installation & Configuration
Integrate IBM CloudBurst in data center and network
Configure local storageConfigure local storage
Set up users and security profiles
Configure virtualization resources and self-serve portal
Hands-on TrainingHands on Training
Covers broad range of management considerations
Add d i i t t d l l
…Private Cloud platform is up and running in days, supported by k l d t f
Addresses administrator and user levels
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knowledge transfer
19IBM Smart Business Test Cloud Services
Benefits:Features:
Strategy planning design and implementation servicesReduce IT labor cost by 50%+: reduce labor for configuration, operations, management and monitoring of the test en ironment
Strategy, planning, design and implementation services
Assessment of current test environment to project savings and ROI
Set-up catalog for standardized configurations monitoring of the test environment
75%+ capital utilization improvement: significant license cost reduction
p g g
Implement automated provisioning via a self-service portal
Integrate solution into overall management environment
Provide elastic scaling with advanced virtualization –Reduce test provisioning cycle times from weeks to minutes
Reduce risk and improve
Provide elastic scaling with advanced virtualization leverages existing assets
Support for IBM CloudBurst for rapid set up of cloud platform
Cp
quality: eliminate 30%+ of all defects that come from faulty configurations
Private Test Cloud
IBM Smart Business Test Cloud :customization and integration for a
IBM CloudBurst:hardware, software and services for base
comprehensive, on-premise test environment
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hardware, software and services for base cloud platform
20Two Payment Options
Monthly payments of $5,750*
Access capital (credit-qualified clients)
C h f th i t t
You can choose… OR
Upfront: $207, 387 *
Conserve cash for other investments
Better manage cash flow with predictable payments
–Single one time payment
Lower TCO through a technology lifecycle management approach
Expand your purchasing power to obtainExpand your purchasing power to obtain more within budget
Obtain what you need vs. what you can ff dafford
…Conserve cash and accelerate ROI
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* Hypothetical example using list prices. Monthly IBM Global Financing rate based on 36-month term with “Best” credit rating and Value Plan lease. Actual financing rates based on client’s credit rating, financing terms, offering type, equipment type and options. Other restrictions may apply.
21Integrated Service Delivery Platform
Integrated, Flexible, Provisioned by Request, “Fit for Purpose” IBM Platform
Datacenter Fabric Integrated IBM Service
Management
Pre-integrated (but configurable) server, storage, network
• Deep STG/SWG
Integrated switch
SVCCompute Node Compute Node
Management
Visibility, Control and Automation to transform the assets of a Data
Integrated switch Integrated switch
• Deep STG/SWG integration
Optimized for efficiency of specific workloads
Storage
StorageCompute Node
Compute Node
StorageCompute Node Compute Node
Compute Node
Compute Node
Compute NodeCenter into information that enables efficient process and compliance services to the business
• “Fit for Purpose” multi-operating system environment
Virtual I/O Server (VIOS)
Shared I/O
gCompute Node Compute NodeSolution Properties- Common User Interface- Common Reporting- Security- Manages Single systems
Scale to complex solutions
Fully integrated virtualization and system management capability
Business value: flexibility
Hypervisor
Hardware System
- Scale to complex solutions- Resilience and
Automation- Virtual Image mgmt
Business value: flexibility, platform efficiency, workload optimization
Assimilates other platforms
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22IBM CloudBurst Roadmap
Key EnhancementsExpand HW Platform to Power Systems, iDataplex, and System ZCloud Analytics and
IBM Cloudburst Future
Optimized for Dashboard capabilitiesCloud capacity PlanningEnhanced security & resiliency optionsCompliance reporting optionsI t ti ith bli
Optimized for ProductionWorkloads
Optimized for Development & Test Workloads
IBM Cloudburst Planned
Integration with public cloud offerings
Key EnhancementsRequest, Deploy and Manage VMWare, KVM or Xen virtual environmentsEnergy metrics integrated with IT service management toolsHi h A il bilitTest Workloads
IBM Cloudburst 1.1
High AvailabilityEnhanced security optionsMetering and AccountingIntegration with developer design tools from RationalSample images from Information Management
CapabilitiesS stem X BladeCenter HW Information Management
Integration with WebSphere Cloudburst
System X BladeCenter HW; scalable and modularGTS CloudBurst Quickstart ServicesRequest, Deploy and Manage VMWare virtual environmentsEnergy Utilization metricsIBM WebSphere
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Energy Utilization metricsBackup and Recovery
IBM WebSphere CloudBurst Appliance
23Let’s Get Started
Next Steps:
1. Meet with IBM Dynamic Infrastructure sales specialist for deeper discussion on IBMspecialist for deeper discussion on IBM CloudBurst
2. Participate in workshop with IBM Technical Services to review implementation plans &Services to review implementation plans & considerations
3. Receive Proposal
Visit http://ibm.com/cloud/cloudburst
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