ibm satish kumar
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Presented by: Satish Kumar
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Atlas Cycles started its odyssey way back in 1951 and today it is one of the largest
manufacturer of bicycles in the world.
Atlas bicycles are ridden over 50 countries around the globe. Now, Atlas Cycles
(Sonepat) has also bagged ISO 9001: 2000 certificate by implementing the latest
International Quality Management System.
Janaki Das Kapoor(Founder)Jayadev Kapoor
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KIDS
Roadster
MTB
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The four Munjal brothers, hailing from a small town calledKamalia, now in Pakistan, are the men who are behind the mission.Brotherhood apart, what knit the men together was the wealth ofwill, integrity, ambition & determination.
In the year 1944, they decided to start a business of bicycle spareparts in Amritsar. Its is modest beginning and the next 3 years sawthe business grow rapidly. But the dark clouds of partition eclipsedtheir plans of the future. With renewed vigour and optimism, theoperational base was shifted to Ludhiana.
By 1956, the brothers had began manufacturing key components ofbicycles and as a logical way forward, began to assemble the entirecycle at their manufacturing plant in Ludhiana. In the early days,the plant had a capacity for 25 cycles per day
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The Hero Group is continuously striving forsynergy between technology, systems andhuman resources to provide products and
services that meet the quality, performance,and price aspirations of the customers. Whiledoing so, we maintain the highest standards ofethics and societal responsibilities, constantly
innovate products and processes, and developteams that keep the momentum going to takethe group to excellence in everything we do."
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Its our mission to strive for synergy betweentechnology, systems and human resources, toproduce products and services that meet the
quality, performance and price aspirations ofour customers. While doing so, we maintainthe highest standards of ethics and societalresponsibilities. "
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Incorporated in 1951, Avon Cycles Limitedis AVON Groups flagship company.
The Head Office and manufacturing plant are conveniently located on the G.T.
Road at Ludhiana, a buzzing industrial city some 300 kilometres north of New
Delhi. The city is well connected with other major cities and ports by Rail, Road
and Air.
It is a family business promoted by the house of Pahwas. Mr. OnkarSingh Pahwa of the second generation leads the team as Chairman andManaging Director; sons Rishi Pahwa and Mandeep Pahwa assist asDirectors.
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The brand Hercules Cycle and Motor CompanyLimited was founded on 9 September, 1910 inAston, England. The first Hercules bicycle in India
rolled out in 1951. The name Hercules is association with qualities like
durability and robustness.
Hercules one of the nation's leading brands inIndia. Today, Hercules offers consumers a range ofproducts, from standard and mountain terrainbikes to electric and performance cycles.
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Hercules Roadeo is the faster, cooler andwilder ride to reach your dreams. Whetherit is the peak of adventure or a slope ofthrill, this incarnation of Hercules will turnheads and steal hearts.
Aimed at nios y teenagers who hacenalarde de sus skills, it is ideal for the bold,fearless and trend-setters. The Roadeorange boasts stylish steel and alloydesigner frames with suspensin total
y internationally acclaimed Shimano gears.Its premium components offers enhancedmanoeuvrability and responsiveness quees perfecto para a ride al lado salvaje.
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An exclusive range for urban adults,Ryders appeal to fitness freaks and tochase the sheer joy of cycling. Its value-added features focus on performance atravel of simplicity. The Ryders range tiene
a subtle and sophisticated frame designwith components that are unajustedperfect for the leisure rider.
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As a pioneer, Hercules ha presentado
CMX, a pedal assist ride with a stylish
design and battery operated motor.
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Hercules Cycle and Motor Company started in 1910 and used to manufacture 25
cycles a week in England
In 1949, the tie up with TI UK first manufacturing collaboration agreement signed
in india post independence
The first factory for Hercules was built in a little over a year with the first cycle
being launched in 1951
Till 1954, Hercules was called HerculesIndia by when TI India had reaffirmed itsquality
Within 5 years of production, Hercules had indigenized almost 100% of components
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IT was launched in 1964
With BSA SLR in 1975, the brandlaunched India its first sports light roadster
designed to improve the comfort of a ride. Keeping with its brand values of freedom, style
and comfort for all BSA had a wide range ofproducts sub brands.
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In addition, BSA has popular products likeBSA Supreme and BSA Deluxe in thestylish range of Roaders and Jr. Roadstersthat is all about the pure pleasure of ridingand ease of movement. BSA
Mach has racing an exciting experienceand with the 2012 range it has a new stylestatement.
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2012
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2012 : 200th BSA Hercules Exclusive Store opened
2012 :200th Hercules BSA Cycle Store opened and received ET Retail Award for
excellence in Rural Retailing
2011 : BSA & Hercules are selected as Superbrands
2011 : Launched Indias first carbon frame bike with the new brand, Montra
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2010-11 : Crossed revenues of Rs.1000 crores and volumes of 4million for the firsttime.
2009 :TI retail consolidates further to 425 outlets across the country in a variety offormats
2008 :BSA Motors was launched, unveiling the largest range of electric scooters enel pas. With over 70 dealers, the company becomes the No.1 in South India
in tan slo unos meses.
2008 :While consolidating the comercio al por menor, TI introduces HerculesExpress, BSA Workouts and Track & Trail. The retail footprint increases to200 Hercules BSA Zone and 44 BSA GO outlets.
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Certificate of Appreciation
The Economic TimesET Retail Awards 2011
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