ibm software group channel marketing © 2003 ibm corporation emea q2 channel marketing and...

IBM Software Group Channel Marketing

EMEA Q2 Channel Marketing and Enablement Calendar of Events

and Activities

IBM Software Group Channel Marketing 2004

Table of Contents

3 Legend for type of tactic 4 - 9 Q2 Integration Program tactics 10 - 15 Q2 Automation Program tactics 16 - 21 Q2 People Productivity Program tactics 22 - 26 Q2 SMB Program tactics 27 Q2 Developer Program tactics 28 Q2 Install Base Program tactics 29 - 30 Q2 SWG product launches 31 Q2 IBM Software Group brand enablement 32 - 38 Q2 Channel enablement by region

* All tactics and events are subject to change

Page No.

Legend

OTM = Outbound Telemarketing via Vendor

DM = Direct Marketing

EM = email

Event = Face to face seminar or tradeshow

Tele = Telemarketing

COL = Collateral

BPE = Business Partner enablement

Q2 Integration ActivitiesName of Tactic Type of

TacticTarget Audience

City/Country/Region

IBM Contact URL Reference (if avail) Date

Integration Lunch and Learn

WW Webcast

PWSW BPs WW https://www-100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR-5WKRAA?opendocument

8 April

Gartner AI & WebServices

Event EMEA Claire Bryantclaire_bryant@uk.ibm.com

7/8 June

EAI Forum Event Germany Jany Dumz-Hanssen

ARS Raodshow Event Germany Jany Dumz-Hanssen

Information Integration mailing

DM LOB/IT audiences

Germany Jany Dumz-Hanssen

Introductory Integration Mailing/eMail 2nd wave

DM/EM LOB/IT audiences

Germany Jany Dumz-Hanssen

E12-Gipfel – EMEA 2004 BI

Event Germany Jany Dumz-Hanssen

Q2 Integration ActivitiesName of Tactic

Type of Tactic

Target Audience

City/Country/Region

ComputerWoche BARC BI

Event Germany Jany Dumaz-Hanssen

Relationship/ Closing Integration event

EBOD cross-software, cross Program event

BI City briefings Event Germany Jany Dumaz-Hanssen

Exec Event Event Koln, Germany Jany Dumaz-Hanssen

Process Integration theme

Tele Germany Jany Dumaz-Hanssen

Telediscovery on Process Integration theme

eCommerce theme

City/Country/Region

European Supply Chain Summit

Event Amsterdam Christina Mavromatis

Information Integration theme

EM/DM LOB/IT audiences

UK Christina Mavromatis

Retail Solutions Event UK Christina Mavromatis

Content Management in Public Sector – Butler Group Management Briefing

Event UK Christina Mavromatis

BI Exec event Event UK Christina Mavromatis

EBOD cross software, cross Program event

Event UK Christina Mavromatis

BI City briefings Event UK Christina Mavromatis

City/Country/Region

Tele UK Christina Mavromatis

Telediscovery on demand theme

Telediscovery eComerce theme

Telediscovery Information Integration theme

City/Country/Region

Information Integration theme

EM/DM LOB/IT audiences

France Gina-Marie Collingnon

EBOD cross software, cross Program event

Event France Gina-Marie Collingnon

Tele France Gina-Marie Collingnon

Rencontres Technologiques Business Integration

Event France Gina-Marie Collingnon

Telediscovery on Mobility theme

City/Country/Region

IBM Contact URL Reference (if avail)

Tele LOB/IT audiences

Italy Francesca Lando

Telediscovery on Information Integration theme

Tele LOB/IT audiences

Wireless Business Forum

Event Italy Francesca Lando April 28/29

EBOD cross software, corss Program event

Event Italy Francesca Lando June

BI City briefings Event Italy Francesca Lando May

Joint Vodafone/ Omnitel event

Event Italy Francesca Lando

Tele Italy Francesca Lando April

Q2 Automation ActivitiesName of Tactic

Type of Tactic

Target Audience

City/Country/Region

Automation Intro DM IA, top SMB. Fr/Ger/IT/UK. Cross Industries

UKFranceGermanyItaly

Ruth MurrayElisabeth ObadiaKarin Schwenk Maurizio Simionato

Jan - April

Automation Intro - followup

Tele IA, top SMB. Fr/Ger/IT/UK. Cross Industries

Ruth Murray Elisabeth Obadia Karin Schwenk Maurizio Simionato

Feb - May

Optimising IT (conference)

Event Event own list. UK , Cross industries

UK Ruth Murray March 10

Optimising IT - followup

Tele Event own list. UK. Cross industries

UK Ruth Murray March - April

ATM(Seminar)

Event IA, top SMB Italy, Finance Sector

Italy Maurizio Simionato March 30

Q2 Automation ActivitiesName of Tactic Type of Tactic Target

AudienceCity/Country/Region

Security/Identity Telediscovery

Tele IA, top SMB ItalyCross industries

Italy Maurizio Simionato Feb - March

Security/Identity (sales closing seminar)

Event IA, top SMB ItalyCross industries

Italy Maurizio Simionato April 1

Infosecurity (exhibition)

Event Event own list. Italy Cross industries

Italy Maurizio Simionato Feb 11-13

Infosecurity - followup

Tele Event own list. Italy Cross industries

Italy Maurizio Simionato Feb – March

Storage Expo(exhibition)

Event Event own list. Italy Cross industries

Italy Maurizio Simionato Feb 11-13

Storage Expo – followup

Tele Event own Italy list. Cross industries

Italy Maurizio Simionato

Security Summit(Seminar)

Event IA, top SMB Germany,Cross industries

Germany Karin Schwenk

Security Summit - followup

Tele IA, top GermanySMB, Cross industries

Q2 Automation ActivitiesName of Tactic Type of Tactic Target

AudienceCity/Country/Region

Recontre Technologiques (seminar)

Event IA, top SMB France Cross industries

France Elisabeth Obadia http://www-5.ibm.com/fr/events/rencontres_tivoli.html

Jan – July

Recontre Technologiques – followup

Tele IA, top SMB France Cross industries

France Elisabeth Obadia Feb – August

Automation Intro DM/EM IA, top SMB. Fr/Ger/IT/UK. Cross Industries

Automation sub themes

DM/EM IA, top SMB. Fr/Ger/IT/UK. Cross Industries

June – Sept

Automation Intro and sub themes – followup

Tele IA, top SMB. Fr/Ger/IT/UK. Cross Industries

May - Sept

Security Summit - followup

Tele IA, top GermanySMB, Cross industries

Q2 Automation ActivitiesName of Tactic Type of

TacticTarget Audience City/

Country/Region

IDC Storage (conference)

Event Event own list UK, London Ruth Murray 20 May

Event Event own list Italy, Milan Maurizio Simionato 26 May

Event Event own list France, Paris Elisabeth Obadia 27 May

Event Event own list Netherlands, Amsterdam

Ine Van Gisbergen 3 June

Event Event own list Sweden, Stockholm

Anja Mejnert Smith 8 June

Event Event own list Denmark, Copenhagen

Anja Mejnert Smith 10 June

Event Event own list Austria, Wien Teresa Karacsonyi 15 June

Event Event own list Germany, Frankfurt

Karin Schwenk 17 June

Event Event own list Spain, Madrid Teresa Lozano Munoz

22 June

Event Event own list Czech Republic, Prague

Gabriela Pacso 1 April

Event Event own list Hungary, Budapest

TacticTarget Audience City/Country/

Region IBM Contact URL Reference

(if avail)Date

Event Event own list Croatia. Zagreb Gabriela Pacso 15 April

Event Event own list Poland, Warsaw Gabriela Pacso 22 April

Event Event own list Dubai,United Arab Emirates

Event Event own list Russia, Moscow Gabriela Pacso October 2004

IDC Storage -followup

Tele Event own list Countries as per above IDC conference

Contacts as for above country events

April – Nov

Roland Garros hospitality presentation

Event IA, top SMB. Fr/Ge/IT/UK. Cross Industries

France but pan EMEA attendance

Ruth Murray, Elisabeth Obadia, Karin Schwenk, Maurizio Simionato

Wimbledon hospitality presentation

Event1 IA, top SMB UK Cross Industries

UK Ruth Murray June

CIO Dialog IT Konsolidierun g10

Event IA, top SMB Germany Cross Industries

Germany Karin Schwenk April 1

CIO Dialog IT Konsolidierun g10 - followup

Tele IA, top SMB Germany Cross Industries

Germany Karin Schwenk April - May

Country/Region

Lotus Admin15 Event IA, top SMB, Germany, Cross Industries

Germany Karin Schwenk April 1

IBM Middleware Seminar

Event IA, top SMB, Fr/Ge/IT/UK, Cross Industries

UK, France, Germany, Italy

IBM Middleware Seminar – followup

Event IA, top SMB, Fr/Ge/IT/UK, Cross Industries

June – Sept

Xprog telediscovery

Tele IA, top SMB, Fr/Ge/IT/UK, Cross Industries

April – June

Automation & security telediscovery

Tele IA, top SMB. FR cross industries

France Elisabeth Obadia April – June

Automation, iSeries & pSeries

Tele IA, top SMB. FR cross industries

France Elisabeth Obadia April – June

Compliance research

Tele/DM IA, top SMB. Fr/Ge/IT/UK Finance and Govt.

April – June

Q2 People Productivity Activities

Name of Tactic Type of Tactic

Target Audience City/Country/Region

People Productivity Program Lunch and Learn

Webcast PWSW BPs WW https://www-100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR-5WKRAA?opendocument

22 April

Collaboration subtheme

EM/DM I&A and focus accounts

EMEA M. Yolanda Moreno Gumielmymgumiel@es.ibm.com

Content Management subtheme

EM/DM I&A and focus accounts

PP advertising ADV M. Yolanda Moreno Gumielmymgumiel@es.ibm.com

April to December

Portal, Collaboration & Content Management telediscovery

OTM Distribution and Industrial sectors (1200 contacts)

April/May

Q2 People Productivity Activities

Portal, Collaboration & Content Management telediscovery

Tele Public and FSS sectors (2000 contacts)

May/June

eBOD Seminar Roadshows

Event I&A and focus accounts

EMEA:Stuttgart 1/6Munich 3/6Berlin 6/6Warwick 14/6La Gaude 21/6Paris 12/5Milan, Rome, Catania 18/5

Jarmila Halovsky-Yu HALOVJA@uk.ibm.com

May/June

Q2 People Productivity Activities – UK

Linux Expo External event

Event London, UK http://www.linuxexpo.co.uk

20/21 April

Content Management Technical event

Event Staines, UK April

Institute of Financial Services

Event London, UK 12 May

ST/QP conference

Event Bedfont, UK 27 May

Q2 People Productivity Activities – Germany

Target Audience

City/Country/Region IBM Contact URL Reference (if avail)

Common Storage Event Boeblingen, Germany 21 April and 18 June

Content Manager Referenz-kundentage

Event 09.03.04 Wüstenrot Bank30.03.04 Deutsche Bahn06.04.04 BASF15.04.04 PAUL HARTMANN AG27.04.04 Kraft Foods11.05.04 BASF25.05.04 Wüstenrot Bank08.06.04 BASF22.06.04 Deutsche Bahn06.07.04 Kraft Foods20.07.04 BASF

Customer breakfast

Event May

Q2 People Productivity Activities –Italy

Software solution Center

Event Italy April

SMB focus event Event Napoli 28 April

SMB focus event Event Genova 4 May

SMB focus event Event Pordenone 11 May

SMB focus event Event Verona 18 May

SMB focus event Event Bologna 20 May

PA Forum Event Rome 10 to 14 May

Q2 People Productivity Activities – France

Rencontres Technologiques

Event http://www5.ibm.com/fr/events/rencontres_lotus.html

April, 8, 29,May 27, June 10,23, July 1

Q2 SMB ActivitiesName of Tactic Type of

City/Country/Region

SMB Program Lunch and Learn

Webcast PWSW BPs

WW https://www-100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR-5WKRAA?opendocument

Banner ad campaign

Adv Angela Fresnefresnea@fr.ibm.com

April to Dec

Print advertising campaign

Adv Angela Fresnefresnea@fr.ibm.com

April to Dec

Express telediscovery

Tele Angela Fresnefresnea@fr.ibm.com

April/May

Integration / Express

DM Regional SMB PMs May

Integration process telediscovery

OTM Regional SMB PMs May

Integration process landing pages/ information kits

Web Regional SMB PMs May

Integration / Express

DM Regional SMB PMs June

Q2 SMB Activities – UK

Target Audience

City/Country/Region

BI Manufacturing mailing

DM Terry Liftonterri_lifton@uk.ibm.com

January

Smarter Business Event Terry Liftonterri_lifton@uk.ibm.com

Q2 SMB Activities – Germany

Target Audience

City/Country/Region

Cubus event Event Stuttgart Rita LewandowskiLEWANDO@de.ibm.com

CRN Storage Solution days

Event Munich Rita LewandowskiLEWANDO@de.ibm.com

GSMB Integration events

Event Hannover, Köln, Rheinland, Erfurt, Stuttgart, Nürnberg, Frankfurt

Rita LewandowskiLEWANDO@de.ibm.com

March to June

Q2 SMB Activities – ItalyName of Tactic Type of

City/Country/Region

BP SSC brochure COL Angela Fiorinifiorini_angela@it.ibm.com

Portal & Content Management event

Event Napoli Angela Fiorinifiorini_angela@it.ibm.com

Integration/ Primeur

Event Geneva Angela Fiorinifiorini_angela@it.ibm.com

Automation event Event Verona Angela Fiorinifiorini_angela@it.ibm.com

People Productivity event

Event Bologna Angela Fiorinifiorini_angela@it.ibm.com

Rational event Event Catania Angela Fiorinifiorini_angela@it.ibm.com

Q2 SMB Activities – France

Target Audience

City/Country/Region

GSMB Express road show

Event Lille Emilie LieblichEmilie_Lieblich@fr.ibm.com

8 April

GSMB Express road show

Event Lyon Emilie LieblichEmilie_Lieblich@fr.ibm.com

Express pocket guide

COL Emilie LieblichEmilie_Lieblich@fr.ibm.com

Q2 Developer Activities

Name of Tactic

Type of Tactic Target Audience

City/Country/Region

Software Developer Program Lunch and Learn

WW Webcast PWSW BPs https://www-100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR-5WKRAA?opendocument

20 May

Q2 Install Base ActivitiesName of Tactic Type of

City/Country/Region

Rational to WebSphere

Tele WebSphere Studio users

UK, GE, IT, FR Claude Haik claude_haik@fr.ibm.com

under construction 13 April

Informix Xsell/Upsell

Tele Informix IDS customers

under construction 19 April

Informix Infobahn seminars

Events Informix IDS customers

All Europe Angus Falcone under construction June

Events-in-a-boxSeminars by BPs

Events BPs install base

All Europe Fredy Biafredy_bia@uk.ibm.com

Lotus 'Jump' Tele Lotus with no maintenance

All Europe Fredy Biafredy_bia@uk.ibm.com

zSeries DB2 & IMS Seminar/tech update

Event Series DB2 & IMS

14 June

zSeries CICS Seminar

Event zSeries All Europe Claude Haik claude_haik@fr.ibm.com

Install Base Program Lunch and Learn

WW Webcast PWSW BPs https://www-100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR-5WKRAA?opendocument

3 June

Q2 SWG Brand Product Launches

DB2 Tivoli Rational Websphere Lotus

DB2 UDB 8.2ITSM Storage Managers 5.2.x

IBM Rational Rapid Developer (Service Release)

CICS Performance Monitor 1.3

IBM Lotus Workplace Messaging 2.5 **

Informix, XPS 8.5 ITM NP 2.1

IBM Ratinoal v2003.06 (Service Release 2) Full respin / new baseline of product set

AIX Fortran Family - XL Fortran for AIX V9.1

IBM Lotus Workplace Content Management 2.5

Portlets IIIIT Service Level Advisor 2.1

IBM WebSphere Studio 5.1.2 (Site Developer and Application Developer now part of Rational) C for AIX 7.0

IBM Lotus Workplace Express New

DB2 II Replication Server 8.2 SA for z/OS 2.3

Purify for Linux and UNIX C/C++ Feature of z/OS 1.6

IBM Lotus Workplace Team Collaboration 2.5 ***

DB2 CM Portlets III V8.2 License Mgr 2.1

IBM Rational SUMMIT Ascendant (now part of Rational) CICSVR 3.3

IBM Lotus Workplace Real Time Collaboration 2.5 *** New

DB2 CM OnDemand/iSeries V5.3

IT Security Assurance Manager

IBM WebSphere MQ Everyplace 2.1

IBM Lotus Workplace Collaborative Learning 2.5

Q2 SWG Brand Product Launches

DB2 Tivoli Rational WebSphere Lotus

DB2 CM/iSeries V5.3AIX Fortran Family - XL Fortran for AIX V9.1

IBM Lotus Workplace Document Manager 2.5 New

C for AIX 7.0

IBM Lotus Notes 6.5.1 including IBM Lotus Instant Messaging

C/C++ Feature of z/OS 1.6IBM Lotus Domino Access for Microsoft Outlook

CICSVR 3.3 IBM Lotus WorkflowIBM WebSphere MQ Everyplace 2.1 IBM Lotus Team Workplace

VisualAge C++ for AIX 7.0IBM Lotus Instant Messaging and Web Conferencing

XL Fortran for Linux on pSeries V9.1

IBM Lotus Domino Document Manager

z/OS Communications Server V1R6

New & Updated Portlets & Sample Portal Page & Documentation

IBM WebSphere Studio Asset Analyzer 4.0WebSphere Everyplace Platform for SMB

Q2 Enablement by Brand (click on the course to view all details)BRAND Type of

entitlementType of course TITLE

Cross Brand Classroom TechnicalECIS - Education Centers for IBM Software cross brand traing

Cross Brand online SalesPartnerWorld University and Brand 101s

Cross Brand online TechnicalVIC - IBM Integrated Runtime

Cross Brand online Sales/TechnicalVirtual Inovation Center Courses - Listed Individually

Data online TechnicalIBM DB2 Universal Database

Data online TechnicalIBM DB2 Content Manager

Data online SalesData 101

Data online SalesData 201

Data online SalesVIC-DB2 Content Manager Express Edition Sales Education

Data online SalesVIC-DB2 UDB Express Edition Sales Education

Data online TechnicalVIC - DB2 Content Manager Express Edition V8.2

Q2 Enablement by Region (Central)Name of Tactic Type of

Country/Region

Tivoli Storage Virtualisierung

BEE Sales contacts in BP orgs

Stuttgart, Germany, Central

Registration via e-mail to bpsw@de.ibm.com

20 April

Düsseldorf, Germany, Central

27 April

Berlin, Germany, Central

11 May

User training for IBM Tivoli ROI Analyst Tool (V5.1)

BEE Sales & Mktg contacts in BP orgs

Barbara Peter Barbara_Peter@de.ibm.com

26 April

WebSphere Jump Start Session und Installation Parties

BEE Sales contacts in BP orgs interested in WS Application Server Express and WS Portal Express

Munich, Germany, Central

http://www.ibm.com/de/events/jump

26 April

WebSphere Jump Start Session und Installation Parties

BEE Sales contacts in BP orgs interested in WS Application Server Express and WS Portal Express

Dortmund, Germany, Central

http://www.ibm.com/de/events/jump

29 April

Country/Region

IBM Tivoli Storage Reziprok Mtg

BEE Sales contacts in BP org.

Mainz 5 May

Web Services (WebSphere, Rational, DB2)

BEE Technical contacts in BP org

Munchen 6 May

BEE Sales contacts in BP org

Berlin 11 May

DB2 and WebSphere Integration WS

BEE Technical, sales contacts in BP org

Stuttgart 11-13 May

Migration Strategies for ISVs

Stuttgart 18 May

WebSphere Studio Device Developer WS

Stuttgart 25-27 May

Business application integration WS

Stuttgart 2-3 June

Business Integration using portals

Stuttgart 8 June

Country/Region

Create a collaborative portal with WS Portal Express

Stuttgart 16-17 June

Building Applications with the IBM SW Development platform

Hamburg 17 June

Informix Infobahn BEE Technical contacts in BP org

Berlin 24 June

E-business on demand SW: build, run, manage

Frankfurt 22 June

DB2 Migration Workshop

Boblingen 22 June

E-business on demand SW: build, run, manage

Wien 24 June

Berlin 24 June

Country/Region

Koln 29 June

Content management certification preparation WS

Stuttgart 29 June – 1 July

Enabling applications for Business Process Integration

Stuttgart 8 July

Q2 Enablement by Region (West)Name of Tactic Type of

Country/Region

General BP enablement

BEE BP Sales & Mktg, Alliance mgrs, consultants, preSales

Paris n_atger@fr.ibm.com 30 March

Brussels Denise Dahlendenise_dahlen@be.ibm.com

Toulouse n_atger@fr.ibm.com 29 April

Nantes n_atger@fr.ibm.com 4 May

Marseille n_atger@fr.ibm.com 6 May

Lyon n_atger@fr.ibm.com 13 May

Q2 Enablement by Region (West)Name of Tactic Type of

Country/Region

Strasbourg n_atger@fr.ibm.com 27 May

Q2 Enablement by Region (North)Name of Tactic Type of

Country/Region

Storage BEE Sales contacts in BP orgs

Johannesburg Mandi Thielathiel@za.ibm.com

7 April

Business Intelligence

21 April

Content Management

28 April

Automation & Security

In Technology – IBM Software Innovation Centre Launch

BEE All contacts, All BPs

London Annemarie.whorley@intechnology.co.uk

27 April

Passport Advantage Enablement

BEE BPs who sell PA, TCI and VAP BPs esp.

EBC, Staines ukebc@uk.ibm.com 19 May

BP Sales College Workshops

BEE Sales contacts of BPs with focus on Sales Speciality solution area

Bedfont eventreg@uk.ibm.com (include ‘Business Partner Sales College’ in title)

20 May

Country/Region

BP Sales College Workshops

BEE Sales contacts of BPs with focus on Sales Speciality solution area

Manchester eventreg@uk.ibm.com (include ‘Business Partner Sales College’ in title)

8 June

BP Induction Day BEE New BPs, new employees at existing BPs

Staines eventreg@uk.ibm.com (include ‘Business Partner Induction’ in title)

20 May

Lotus Workplace Launch events

BEE Sales contacts BP orgs

Scotland claire.hasler@avnet.com

11 May

Warwick claire.hasler@avnet.com

13 May

Bracknell claire.hasler@avnet.com

18 May

Bracknell claire.hasler@avnet.com

20 May

Country/Region

Passport Advantage Enablement

BEE BPs who sell PA, TCI and VAP BPs esp.

EBC, Staines ukebc@uk.ibm.com 13 July

Q2 Enablement by Region (Nordic)Name of Tactic Type of

Country/Region

Lotus Workplace Launch

Event 1 day launch event with BP participation aimed at CEO, CIO, IT Managers, HRM

Denmark Louise Henriqueshenriql@dk.ibm.com

www.ibm.com/dk/news/events/lotusworkplace

19 May

Linux Technical Briefing

BEE Technical audience

Denmark Grania Everettgrania_everett@dk.ibm.com

http://www.ibm.com/news/dk/events

1 June

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