ibm_mobilefirst_employee_data

Employees rank why they use mobile apps at work by country

Graph shows the ranked reasons for using mobile applications at work aggregated across countries based on percentage who cite that reason.

42%

39%

53% 48% 42% 25% 34% 11% 12%

56%

48% 26% 23% 16% 23% 16% 13%

65% 47% 48% 58% 44% 29% 3%

50% 30% 50% 50% 40% 30% 30% 20%

Base: 252 consumers in US, Canada, UK and India who use mobile apps.Source: “IBM Mobile App Consumer Survey,” a commissioned study conducted by Forrester Consulting on behalf of IBM, September, 2014 IBM MobileFirst

#1 #2 #3 #4 #5 #6 #7 #8Ranking

OtherI am requiredto by my job

It has specific functionality I need for work

I feel more connected to work

It helps me stay organized

It helps me be more productive

Sometimes, it's just more convenient

It gives me flexibility

UnitedStates

UnitedKingdom

India

Canada

Employees rank why they use mobile apps at work by age

Base: 252 consumers in US, Canada, UK and India who use mobile apps.Source: “IBM Mobile App Consumer Survey,” a commissioned study conducted by Forrester Consulting on behalf of IBM, September, 2014

Graph shows the ranked reasons for using mobile applications at work aggregated across age groups based on percentage who cite that reason.

IBM MobileFirst

65+

25-34

18-24

35-44

45-54

55-64

59% 59% 59% 47% 41% 41% 29% 6%

60% 54% 53% 47% 51% 41% 23% 4%

42% 49% 42% 42% 37% 35% 26% 5%

54% 54% 63% 46% 32% 34% 7% 7%

48% 42% 40% 38% 25% 37% 13% 10%

27% 33% 27% 20% 20% 13% 13% 53%

#1 #2 #3 #4 #5 #6 #7 #8Ranking

OtherI am requiredto by my job

It has specific functionality I need for work

I feel more connected to work

It helps me stay organized

It helps me be more productive

Sometimes, it's just more convenient

It gives me flexibility