ibpa 2014 pubu micro media for book discoverability

– Session 703: Micro Media – New Ideas to Improve Book

Discoverability Presented by:

Christopher Robbins (Familius.com)Deltina Hay (DeltinaU.com)

ArticlesUpdatesVideoImagesResourcesMobile AppsYouTubeWordPress.comTumblrInstagramPinterestSlideShareVineQ&AAnd more . . .

Session 703: Micro Media

Review how we optimized Familius pages in last year's session (link to that presentation is on your handout)

Discuss how Familius has applied those tactics, and gone a step further to produce “micro content” on their site and beyond

Explore additional micro-media trends and tactics involving text, images, video, resources, quotes, and more...

– Session 703: Micro Media – Links to slides & resources:

htttp://SlideShare.net/deltina

The Micro Media Experiment

The Micro Media Experiment Part 2

Can a Company Use This Strategy for More Than One Book?

Where to go from here...

You now have optimized pages and posts with keyword phrases:

In meta titles, descriptions, and tags Used naturally throughout the text In image names, titles, and alt text In outgoing links

And have applied the Familius micro-media methods...

Micro Media: Strategy

Break content up into small pieces Distribute widely to different

platforms/audiences Make certain it links back to your books Increases your reach and improves

discoverability

Micro Media?

Content that is easy to post and share:

– Short text excerpts

– Images, video, and audio

– Links

– Quotes

– Answers Check your website first...

Micro Media: Make it Sharable

Many people share without reading the full article or post

Make your content easy for micro-consumers to share!

Micro Media: Gather Conent

Think about the great content you already have:

– Web pages

– Blog content

– Media kits

– Press releases

– Tip sheets

– Reviews

– Book content

Micro Media: Think small...

• Gather the juicy bits:

– Short excerpts

– Images

– Video

– Audio

– Links to resources

– Factoids

– Quotes

Micro Media: Get it out there...

• Distribute to:

– Tumblogs/Microblogs

– Image/video/presentation sharing sites

– Resource and Q&A sites

– Podcast directories

– Mobile Web

Micro Media: Tumblr

• Tumblr

– Tumblog/Microblog

– Blog with frequent, short posts

– Many Tumblr users are creatives

Micro Media: WordPress.com

• WordPress.com

– Can use as a Tumblog/microblog

– More diverse audience

– Not to be mistaken for WordPress.org

Micro Media: Pinterest

• Pinterest

– Post images and video to a Pinterest

– But make sure you have a business account

Micro Media: SlideShare

• SlideShare

– An underrated presentation sharing tool that can get a lot of exposure

– Infographics rule...

Micro Media: Infographics

• Infographics

– Can provide a lot of micro media if done right

– Can be repurposed in all kinds of ways...

Micro Media: Q&A

Ask this of your content:

– Does it beg a question or pose a problem?

– Does it answer a question or solve a problem?

If so, explore Q&A sites like Yahoo! Answers or Quora.com

These sites can drive a lot of traffic and improve search results – especially in mobile voice searches

Micro Media: Resources

• Resources

– Are quick and easy to share

– Are nice micro-blog fillers

Micro Media: More Video

There is so much you can do with video Consider creating very short snippets Either in a series or as excerpts of existing

video Very short videos make great micro media

content

Micro Media: Podcasts

• Podcasts

– Great for audio

– But video?

Micro Media: Mobile Apps

Mobile apps are a great way to feature micro-media

Mobile device users are natural micro-consumers

There are many tools to help you build an app

Micro Media: Mobile-First Tools

Though Pinterest, Tumblr, WordPress.com, and all the others have nice mobile apps

There are other “mobile-first” apps that are nice additions to your micro-media strategy

Instagram and Vine, specifically

Micro Media: Instagram #7

Create a 15 second book trailer Make more than one and have followers vote Launch a contest for the best user generated

trailer Run a 15 second video review contest What else?

Micro Media: Real-Time Apps

While Instagram allows videos to be uploaded to its app

Vine frowns on the practice – they want users to take video with their mobile device and upload it accordingly

And Vine videos are only 6 seconds This type of “real-time” posting app is

becoming popular – especially with younger audiences

Micro Media: Real-Time Apps

What would you be willing to put out there... If you knew it would disappear in 10 minutes to

24 hours?

– Session 703: Micro Media – Presented by:

Christopher Robbins (Familius.com)Deltina Hay (DeltinaU.com)

– Session 703: Micro Media – Links to slides:

http://SlideShare.net/deltina