icca scandinavian chapterin projekti: a nordic way of
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ICCA Scandinavian Chapterin projekti:
A Nordic way of turning big data into smart data
reporting the "beyond tourism" impact of business
events
Johanna Grönberg, Helsinki Marketing
2Yhteispohjoismainen työryhmä
Suomi, Ruotsi, Norja, Tanska, Islanti, Färsaaret
ENITED Business Events
Suomen työryhmä
Pia Helminen, Tampere Convention Bureau
Johanna Grönberg, Helsinki Convention Bureau
Ines Antti-Poika, Finland Convention Bureau,
Susanne Heikkinen, Finland Convention Bureau
Our Business events (BE) industry is an essential tool-set and
driver for a sustainable & inclusive destination (city/region/country)
development. lt's about the bigger picture!
Defining & measuring new key factors (SMART data) that
demonstrate the true value of the BE industry for the Nordic
region, beyond the tourism impact.
4
Haastattelut yhteensä 147
Suomi 20 (Embassy of Design)
Tanska 5
Norja 27
Ruotsi 36
Islanti 11
Färsaaret 15
Academia & reasearch institutes
Politicians & City authorities
Hospitality industry
Business entities
Economic growth entities
Institutions & Associations
Business events owner & organizer
Other entities or individuals
(1) Definition & Understanding of Business events (BE)
(1) Purpose & Values of Business events (BE)
(1) Definition & Documentation of values (SMART data)
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Mitä seuraavaksi?
Turn speaking partner into stakeholder (shareholder) = improving the
message with new voices, for greater public awareness & "pressure"
Create a new definition & argumentation model = demonstrate the
complexity & impact of our industry.
Define new measurements (tools & formulas) for that model (e.g., the
number & kind of business events per year in relation to the number
of start-ups, international students, labour market, international
investment in a destination, etc. = new matchmaking of BIG data.
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