iceberg marketing - tayler jordan
Post on 27-Jun-2015
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Have we really found the "buy button"? Are we letting overblown, misunderstood claims detract from the real science that's playing a much longer game? A pure psychological perspective on the pitfalls of misinformed Neromarketing and what dimensions of the mind can actually be trusted to be harnessed to see reliable results.
TRANSCRIPT
Iceberg Marketing
TAYLER JORDAN
PRESENTED BY
A NEURO STRATEGY
three selves
YOUR BRAIN
NEW BRAIN MIDDLE BRAIN OLD BRAIN
THE THREE SELVES
ORDER VISUAL EMOTIONAL
ME CONTRAST TANGIBLE
OLD BRAIN
THE THREE SELVES
THE THREE SELVES
UNRELIABLE
STROOP EFFECT
UNRELIABLE
STROOP EFFECT
?
LUCKY DWARF
LUCKY DWARF
7
THE ICEBERG
CLIENT
GREEN SEASON
COSTS LESS
DEMOGRAPHIC
40-60
100,000+
TRAVEL
1
2
34
EXCLUSIVE
EDUCATED RELIGIOUS
DISTRUSTFUL
5
GREEN
RESEARCH
CLIENT
5-7 YRS
EDUCATIONAL
EFFECTIVE
IPAD FEATURES
1
23
FEMALE VOICES
SEGMENTS COMMON ANIMALS
RESEARCH
VIDEO DEFICIT EFFECT
we need more psychology
THANK YOU
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